In May 2011, Toyota launched a campaign for the 2012 Corolla targeting an Asian-American audience. The campaign was based around a computer-generated pop star called Hatsune Miku.

Todobebé, Inc. announced the launch of a new family channel on YouTube, providing content moms, dads, kids and the whole family can enjoy.

Despite an increasing fixation with all things digital—including online video viewing—US adults are still watching more and more traditional TV, whether it’s live or recorded on a DVR or DVD, eMarketer estimates. The average adult consumer spends 4 hours and 34 minutes each day watching TV and video on a traditional television set this year, up 10 minutes from last year.

Having surpassed 50% penetration among the general population in 2011, online video viewing is now a mass-market pursuit. Increasing numbers of Americans are watching more content on more devices than ever before.

While traditional digital channels such as search and email continue to dominate retailer marketing spending, social and mobile channels are growing in importance. Marketers are also seeking to improve data analytics capabilities to identify the most profitable channels and design the optimal marketing mix for driving engagement and sales. DOWNLOAD Report Here.

Despite early failed attempts at selling consumer packaged goods (CPG) online—who can forget Webvan or Pets.com?—sales have been steadily increasing since the middle of the last decade. Online sales of everyday staples more than doubled between 2006 and 2010 and are expected to double again by 2014.

Remezcla.com and Guanabee.com, LatinGossip.com, and LatinoReview.com have partnered to create the Remezcla Media Network, a digital vertical advertising network designed to reach the numerous interests of Hispanic millennials. 

In an effort to develop a stronger relationship with Hispanics, marketers have been expanding and more fully integrating their digital assets with marketing strategies. BY Tony D'Andrea, PhD - Director of Research and Planning at The San Jose Group

Whether they think of it as magnetic content or advertising, marketers are increasingly focused on creating video assets. This type of media reproduces the richness consumers associate with TV, often at a lower cost.

Surges in tablet, smartphone and ereader adoption have stoked demand for content consumed on these devices, including video, audio, social media, games, news, books and periodicals.

Businesses are wasting time and money trying to reach people online without realizing many resent big brands invading their social networks – according to findings from a global study launched by TNS, a Kantar company and part of WPP.

The study, 'Digital Transformation: A Roadmap for Billion-Dollar Organizations,' examines how digital technologies are changing the business of some of the world's leading firms but reveals that only one third of companies globally have an effective digital transformation program in place.

71.6% of web users overall watch online content in a typical week—and 39.0% of all viewers spend between one and five hours per week with online video.

In the U.S., the amount of time spent streaming videos online is growing at a much faster rate than the number of video viewers, according to Nielsen. Over the last three years, time spent watching video from home and work computers has more than doubled while the number of unique viewers increased 26 percent over the same period.

Advertising in video-on-demand (VOD) programming offers specific advantages for brand marketers to effectively engage consumers, according to the Phase II study of the Advanced Advertising Media Project (AAMP) — an industry-wide research initiative to measure the impact of advertising within free

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