Web development, online advertising gain prominence in the digital realm.

New consumer research from Leichtman Research Group, Inc. (LRG) finds that 87% of households nationwide subscribe to some form of multi-channel video service.

Kelly Downey, VP, Strategic Growth Channels, Unilever, John Saguto, VP, Pet Specialty Group, Nestle Purina, and Erin Nelson, CMO, Bazaarvoice shared their insights around the future of e-commerce during a panel discussion at Nielsen’s Consumer 360 conference. The panel, moderated by Fortune’s Adam Lashinsky, covered a range of topics including the power of discussion and social sharing, the importance of being “consumer-centric,” and the power digital has on e-commerce conversion rates. Available on HispanicCMO.com

Advertisers have many means of targeting at their disposal, from contextual to audience-based to behavioral and beyond. While some of those targeting types—notably behavioral—can lead to a negative reaction among internet users when they believe they have been used, web users do agree that relevant ads make them better-disposed toward brands, as well as toward the publishers who run the ads.

Nielsen announced the acquisition of Vizu, a technology company that enables advertisers and publishers to assess and optimize online advertising effectiveness.

Advanced techniques for attributing value to digital media channels, based on specific campaign goals and detailed data analysis are replacing simplistic first and last click measures, to become the basis of publisher compensation. Lack of consensus on the “right” new approach, however, is causing confusion in the marketplace. The “Digital Attribution Comes Of Age,” a new commissioned study released by the Interactive Advertising Bureau (IAB), analyzes the drivers of this shift and reveals several trends that are shaping the practice of digital attribution.

U.S. smartphone penetration is nearing 50 percent, so it's no surprise that the adoption of mobile shopping tools has been rapid.

IBM's new survey of the marketing industry finds that chief marketing officers (CMO) and chief information officers (CIO) must join forces in order to connect with today's consumer across new channels including mobile devices and social networks. Fully 60 percent of marketers point to their lack of alignment with the company's IT department as the biggest obstacle to reaching today's consumers.

The Huffington Post Media Group (HPMG) announced that Gabriel Lerner, Senior News Editor, HuffPost Voces and Latino Voices, has been promoted to Editorial Director for HuffPost Voces.

123UnoDosTres launches on YouTube June 15th with the premiere of the new docu-series,“123:POV Juanes”. 
 

In honor of Father’s Day, Euro RSCG Worldwide teamed with Market Probe International to survey 1,000 dads across the United States. We wanted to better understand how digital electronics, the Internet, and social media are affecting how men parent and to get their perspective on how digital childhoods are affecting their kids.

Someday, online video will almost certainly become so disruptive that TV advertising will have to integrate with it. Several forces are in play that will likely fuel that eventual fusion, most notably the availability of high-quality video content and associated advertising across five increasingly used digital screens—desktop computers, notebook computers, smartphones, tablets and connected TVs.

Record global sales of tablets and smart devices are underlining the rising revenue opportunities from digital delivery of entertainment and media (E&M) content and advertising to increasingly connected and mobile consumers.

Yahoo! Inc. unveiled Shine Latina - a home for bicultural Latina lifestyle content, within Yahoo! Shine.

Univision Communications announced that it will launch UVideos, a new digital network of the best in Hispanic programming, as an application on Xbox 360 Live Gold in the fourth quarter of 2012.

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