How is the amount of time spent watching video divided among streaming, DVD's, and broadcast/satellite/cable among the different cultural groups in the US? Here we present some of the data collected by Research Now for the Florida State University Multicultural Marketing study of 2012 that answers that question. By Felipe Korzenny, Ph.D.

Univision Interactive announced that Univision Partner Group has been certified by the Interactive Advertising Bureau (IAB) for its commitment to the IAB Quality Assurance Guidelines (QAG).

Men are favoring their computers—and not their televisions—when looking to be entertained, according to “The Great Male Survey” conducted by AskMen.com from May to July 2012.

VOXXI, an independent news, analysis and commentary with a Hispanic focus, unveiled a new redesigned website this week.

TargetSpot released the results of the industry's first multicultural Digital Audio studies. Conducted by Parks Associates, the reports unveil key insights about the Hispanic and African American audiences and their interaction with Internet Radio. Highlights include the growing role of connected devices in facilitating listening, the increase in social interactions while listening, and extremely high advertising recall and response rates, well beyond the click.

A new survey of strategic media planners conducted by the Digital Place-based Advertising Association (DPAA) reveals a dramatic increase in the percentage of digital place-based media spending that is coming out of digital and online budgets.

Increasing numbers of baby boomers own smartphones and have accounts on social networks.

Games are no longer merely entertainment; they have become a new venue for online brand positioning. Large companies have found ways to take advantage of massive attention towards social games and to convert it into products that are more profitable. By Silvina Moschini | CEO Intuic | The Social Media Agency

Relationship marketing (RM) programs are a powerful educational tool that empowers patients to make educated decisions about their treatment. Programs are usually driven by an email component that either contains informative material or drives them to a personal space where they can review content.

NGL Media has partnered with news and lifestyle publishers to expand its premium video network.

Featuring eMarketer Principal Analyst David Hallerman. David will show how brands can take the lessons learned from email and apply them to other important digital touchpoints.

Key takeaways will include:

GfK has created a new global practice, Digital Market Intelligence (DMI), to help companies gain a complete picture of their return on digital marketing and advertising investments. DMI will incorporate the innovative capabilities of KN Dimestore and nurago – both recently acquired by GfK.

Search helps build strong brands by bettering brand-health metrics. But creating long-term relationships is usually foremost for brands, and, according to eMarketer, in a new report, “Search for Branding: Tools for Better Campaigns,” “even though a majority of business-to-consumer (B2C) marketers now believe that search affects brand-building, digital executives sometimes still find it tough to prove that search is a critical ingredient in branding.”

Univision Puerto Rico has launched UnivisionPR.com, a new online and mobile site. Debuting in conjunction with the station’s 10th Anniversary celebration, the new site is a turning point for Univision’s local TV site strategy and features a new interactive user experience focused on video.

Telemundo Media presented its digital plans for London 2012. with over 200 hours of online video featuring stories, expert analysis, profiles of Hispanic athletes and more than 130 hours of live-streaming.

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