Brands are failing to capitalise on the vast spending power of non-English language Internet consumers, according to digital media company, Populis, which released new research data on worldwide Internet use and the size and potential of the global internet population.

Users searching on the Internet exhibit three distinct human behavior search patterns according to proprietary research conducted by About.com in collaboration with Latitude. The behaviors identified by the “Three Mindsets of Search” study include “Answer Me”, “Educate Me” and “Inspire Me.”

Univision Interactive Media, Inc. announced its new Univision Cocina App for iPhone and iPod touch is now available on the App Store. The app provides recipes for the best in Latin cuisine and beyond, including helpful cooking videos, tools and tips from Univision chefs and fellow users.

Terra, a global digital media company and content producer with a presence in 18 countries launched a site special Herencia Hispana (Hispanic Heritage) on the Vida y Estilo (Life & Style) channel in honor of Hispanic Heritage Month.

Adults aged 55 and older click on online ads more when compared to other age groups, according to the latest JustAsk! survey from audience research and measurement company Crowd Science.

EZTarget Media, an advertising network owned by Hispanic digital media company Terra, is the first Hispanic focus ad network to become certified as IAB (Interactive Advertising Bureau) compliant.

Digital video advertising has long been a great hope for the digital industry.

The first phase of the Making Measurement Make Sense (3MS) initiative is complete, and has yielded a five-part digital marketing measurement framework.

The Yahoo! Advertising blog recently asked 10 agency leaders one question: “How will the tablet revolution change the advertising landscape and your business?” Here is the response from Alejandro Ruelas, Managing Partner and CMO, LatinWorks.

Marla Skiko heads the interactive division of SMG Multicultural, a division of Starcom MediaVest Group that articulates strategies for marketing to multicultural consumers. In her role, Skiko develops digital strategies on behalf of clients such as Allstate, Burger King, Kraft, Procter & Gamble and Wal-Mart. She shared insights and best practices for targeting Hispanic consumers with eMarketer’s Tobi Elkin.

Nielsen announced that the Media Rating Council (MRC), the industry group that audits and accredits media research companies, has voted to grant accreditation to Nielsen Online Campaign RatingsTM, a new measurement system that provides overnight audience reach, frequency and Gross Rating Points (

Consumer attitudes toward video access are changing, moving away from ownership and rental models to streaming and subscription services, as connected CE and smart TVs proliferate in the U.S. and Western Europe, according to Parks Associates.

Epsilon and the Direct Marketing Association’s Email Experience Council released the Q2 2011 North America Email Trends and Benchmarks Results which show a 16.2% increase in average volume per client from Q1 2011 and a 14.3% decrease in average volume per client from Q2 2010.

Brands of all stripes are working toward delivering personalized messages to their target audiences. Despite their best efforts, however, consumers say certain industries are not meeting their needs. Service providers, such as cable and utility companies, and regulated companies, such as insurance and finance brands, appear to be behind the curve in terms of delivering personalized digital experiences.

PRISA Digital and Maya Publishing Group announced their partnership to market the advertising space of online properties of Notmusa in the Hispanic and Portuguese markets of the region.

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