Public Relations | HispanicAd.com

Beyond the outbreak: how Covid-19 will affect the global advertising market [REPORT]

March 26, 2020

Many industry sectors may decrease marketing and advertising spending this year as a result of slower sales and profits. MAGNA expects the impact on revenues to be severe for the Travel and Restaurant industries, moderate for Retail and Automotive, mild for Consumer PackagedGoods (CPG/FMCG) and potentially positive for Ecommerce and Home Entertainment (SVOD).

Communication Breakdown

March 24, 2020

While solutions exist, myriad problems continue to erode the trust between clients and their agencies

Combat Americas taps Pinta to oversee growth & monetization

March 11, 2020

Combate Americas has begun scaling its digital audience and monetizing its various platforms. To help lead the effort, the sports league has engaged full-service, cross-cultural agency Pinta.

Macias named EVP Entertainment and Multicultural Practice Lead at Rogers & Cowan PMK

March 10, 2020

Rogers & Cowan PMK announced that Stephen F. Macias has been named to the newly created position of Executive Vice President Entertainment and Multicultural Practice Lead.

Moving Public Relations Forward Through a New Level of Measurement

March 07, 2020

Why a focus on what’s been accomplished is a more effective way to measure PR’s performance?

Hispanic Public Relations Association (HPRA) Miami Chapter Announces 2020 Board of Directors

March 06, 2020

The Hispanic Public Relations Association (HPRA) Miami chapter is proud to announce its Board of Directors for 2020. Now in its sixth year, the HPRA Miami chapter counts with a board of 12 communications professionals dedicated to bringing value and networking opportunities to the Hispanic PR community.

Hispanic Public Relations Association (HPRA) Launches Orange County, CA Chapter

March 05, 2020

The Hispanic Public Relations Association (HPRA) announced the launch of its newest chapter, HPRA Orange County (CA). HPRA OC joins four others regional chapters part of national trade organization which launched in 2012. HPRA was first established in Los Angeles in 1984 to serve the burgeoning local population of Hispanic market practitioners.

TurboTax Empowering Latino Tax Filers Through Integrated Marketing Campaign

January 28, 2020

TurboTax announced the launch of its Latino integrated marketing campaign for tax year 2019. Seeking to empower and educate Latinos nationwide through outreach efforts

HPRA Los Angeles announces New 2020 Board With Representatives from Politics, Entertainment and Corporate America

January 17, 2020

The Hispanic Public Relations Association-Los Angeles Chapter (HPRA-LA) announced its 2020 Board of Directors and executive leadership team with PR veteran Stephen Chavez remaining at the helm as president for a third consecutive year.

Dermablend Professional names BODEN as Agency of Record

January 16, 2020

Dermablend Professional has selected BODEN as its public relations agency of record (AOR). BODEN will be responsible for media relations, executive positioning and thought leadership for the brand.

Guzman joins Espada PR

November 14, 2019

Espada PR announced that their new office in New York City to be directed by veteran publicist and marketing expert Wilson Guzman.

Casabielle named Managing Director at Pinta

October 30, 2019

Krysten Casabielle has been promoted to Managing Director at Miamim based Pinta agency. She previously held the position of Senior Account Director managing multiple teams and serving as the strategic lead for clients including Microsoft, Heineken, the National Football League (NFL), and Carnival Cruise Line.

90% of Gen Z tired of How Negative And Divided Our Country Is Around Important Issues

October 24, 2019

Nearly nine-in-10 (87%) of Gen Zers are worried for the environment and the planet, according to the 2019 Porter Novelli/Cone Gen Z Purpose Study. The study, surveying Americans ages 14-22, examines this emerging generation's expectations of and attitudes toward company involvement in social and environmental issues – and the actions they are willing to take to positively impact topics they care about.

Hispanic Public Relations Association Announces 2019 National ¡Bravo! Award Winners

October 17, 2019

The Hispanic Public Relations Association (HPRA) reveals the winners of the 2019 National ¡Bravo! Awards, recognizing several categories including corporate and agency campaigns, diversity and inclusion, journalism and overall leadership in the Hispanic public relations and marketing communications industries.

Newlink Named Agency of Record for The Fives Hotels & Residences

October 05, 2019

Newlink has been named the communications agency of record for The Fives Hotels & Residences luxury properties in Playa del Carmen and Puerto Morelos.

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