Last week we saw quarterly results for various blue-chip companies. Pepsi, McDonald’s, Domino’s, Amazon, American Airlines, Chipotle, T-Mobile and even Twitter managed to delight shareholders with positive results, or at least results that were deemed a break from negativity in prior quarters (Twitter!). Sadly (if you’re one of their shareholders), that was not the case for the Coca-Cola Company and Procter & Gamble. These two pillars of the S&P 500 were punished for less-than-stellar results.
Republica announced the appointment of Bianca Ruiz as vice president, group account director and Tania Echevarria as senior manager, creative operations.
Rosemary Ravinal has joined Univision Communications Inc. (UCI) as Vice President of Entertainment and Consumer Public Relations. Ravinal will oversee publicity efforts for UCI's portfolio of Spanish-language entertainment, broadcast and cable networks and serve as a primary point of contact with consumer media.
The use of labor-based fees and performance incentives by marketers is decreasing as advertisers look to simplify their agency compensation practices, according to a new report by the ANA (Association of National Advertisers).
The role of public relations is evolving. The ANA partnered with the USC Center for Public Relations at the Annenberg School for Communication and Journalism to understand current client-side marketer perceptions of public relations. By Bill Duggan, Group EVP, ANA
No one can predict when disaster will strike—but knowing what to expect if it does will buy precious time.
Burson-Marsteller announced that Patricia S. Caballero (Patty) has joined the firm as Managing Director, U.S. Business Development.
A new survey of corporate communications, marketing and industry leaders reveals that 76% rely on word of mouth recommendations from their peers to find PR and other communications agencies.
Global brands are improving their ability to brief for integrated communications but some familiar failings remain, according to a new survey from the WFA. The results indicate that while many advertisers have improved their briefing there is still work to do on lack of alignment, clarity and timing.
Marketers can’t help who they are. Where they were born, how they were raised, which schools they attended (or not), how far they have traveled — These and many more factors comprise their biographies. But sometimes, when biographies that are more similar than different are assembled in one room, something happens that can sink a campaign: Unconscious bias. By Ozzie Godinez - CEO and Co-Founder at PACO Collective
Making noise isn't the same as making music! Acuity's Ian McCawley explains the flaws of "vanity" PR.
(add)ventures and Prism Group, Inc., a public relations and special events company, join in a strategic alliance to offer more competitive end-to-end solutions to corporations that market in Latin America (LATAM) and to the U.S. Hispanic population.