reVolver Podcasts and Univision Communications Inc. (UCI) announced a strategic partnership to bring listeners and partners more exclusive Spanish-language audio content and expanded advertising opportunities.
Stingray Digital Group Inc., announced the appointment of Mariana Ferreira as Business Development Director, Latin America, reporting directly to Alejandra Olea, General Manager, Latin America of Stingray.
Project Unbound’s mission is to close the diversity gap in entertainment by raising awareness of the disparities and solutions; creating and celebrating content representative of today’s America; and developing and supporting emerging storytellers.
Today, the explosive growth of new digital content available via online video distribution networks such as YouTube competes directly with traditional broadcasting creating a new connected landscape with data at the center. With this shift in industry competition, media and entertainment companies aim to maximize content investment and return while providing a differentiated and exceptional customer experience.
The research revealed social media plays a critical role in how this always-connected generation wishes to engage with companies around corporate social responsibility (CSR) initiatives. Eighty-two percent use social media to talk about issues they care about and a majority (87%) are likely to share their positive opinion of companies addressing social and environmental issues.
Today, 36% of U.S. Hispanic adults are bilingual. This includes 25% who mainly use English and 38% who mainly use Spanish. Even among those who primarily speak English, over half consider themselves bilingual
Hennessy and Golden Boy Promotions announced a formal partnership that brings to life the spirit of Hennessy's "Never stop. Never settle." mantra, with content that tells the remarkable story of Saul "Canelo" Álvarez.
We Americans are obsessed with race. Turn on the news on any given day and you’re sure to be presented with the latest racial incident. Maybe a celebrity said something he or she should not have about race. Maybe the theme is the latest racial profiling incident. Regrettably, in 2016, it might be the latest African-American man shot by a police officer. By David Morse / New American Dimensions
A new display opening Sept. 12 within the museum's "American Enterprise" exhibition will explore advertising history through the lens of Tejano singer Selena Quintanilla-Perez (1971 – 1995). In the 1960s and 1970s, Latinos in advertising and Spanish-language broadcasting began advocating for the buying power of Latino consumers. This exhibition case looks at the transition the advertising industry made from mass market to targeting specific demographic groups.
On the heels of startling news of declining in-store sales earlier this year by popular brands and an overall sluggish retail environment, new research reveals that the current situation may not be as dire as it seems.