A new Media Supply Chain Study from The Myers Report conducted among advertiser and agency executives suggests that, to a large extent, agency programmatic systems are established and the focus has moved on to data and education over the programmatic pipes.

Approximately 400 buy-side decision-makers shared their changes to ad spend and messaging strategies with us so that we can help you better prioritize and manage through this crisis.

Ample research shows that leadership makes the greatest difference when the world around us is uncertain, and we are unsure about what lies ahead. We also know that the impact will be greatest when it comes not only from the apex but also from the middle ranks and front lines, writes Michael Useem in this opinion piece. Useem is faculty director of the Leadership Center and McNulty Leadership Program at the Wharton School of the University of Pennsylvania, and author of books on leadership during crisis.

Telemundo announced the premiere of the hit Turkish drama Cennet on Tuesday, April 7 at 8pm/7c.

Uforia, the Home of Latin Music, announced the release of “Cuenta Conmigo,” (Count With Me) a musical anthem featuring top Regional Mexican artists created to motivate and inspire Hispanics to participate in the 2020 U.S. Census. The song is part of Univision's broader multi-platform community empowerment campaign that includes PSAs and special programming on Univision’s networks, local television and radio stations, and digital properties aimed at ensuring a fair and accurate count of the Hispanic community.

It's National Census Day, which is the official kickoff for the 2020 Census that will run through August 14. As the U.S. Census Bureau explains on its website, “The 2020 Census will determine congressional representation, inform hundreds of billions in federal funding every year, and provide data that will impact communities for the next decade.” In the spirit of connectivity and community, Comcast NBCUniversal and Telemundo have launched cross-company campaigns to encourage Americans to participate in the first ever digital census.

With furloughs and layoffs clouding the efforts of media companies who continue to excel during one of the most difficult eras for the U.S. since World War II, thanks to the novel coronavirus pandemic, some good financial news is most certainly welcomed.  Look no further than the Q4 and full-year 2019 results released late Tuesday (3/30) by Spanish Broadcasting System (SBS).  By Adam Jacobson

Estrella Media, Inc. announced today that its radio group launched the music video “Cuídate” (Take Care of Yourself), as part of its #SiSePuede (Yes We Can) community empowerment campaign for COVID-19 prevention.

A new Ipsos poll, conducted on behalf of The Daily Beast, examines whether Americans are able to sort through recent false claims made about COVID-19 (three-quarters correctly identify that “anyone who wants a test can get a test” is untrue), while examining attitudes around the virus and its impact on the economy. Though most Americans disagree that it is time to end social distancing to get our economy back on track, there is a wide gulf between Democrats and Republicans on this.

The rebranding will differentiate the innovative wire service from its former sister company, Hispanicize Media Group, the national media, music and marketing event company now owned by a different company.

“For some organizations, near-term survival is the only agenda item. Others are peering through the fog of uncertainty, thinking about how to position themselves once the crisis has passed and things return to normal. The question is, ‘What will normal look like?’ While no one can say how long the crisis will last, what we find on the other side will not look like the normal of recent years.”

As the novel coronavirus (COVID-19) continues to disrupt industries and businesses around the world, the consumer packaged goods (CPG) industry is operating in uncharted territory. Amid widespread health concerns, federal travel restrictions and local movement limitations, the industry is facing the greatest, and fastest change in shopping behavior ever.

The ANA announced it has formed a new working community of top CMOs dedicated to helping the marketing community manage the ongoing global crisis posed by the coronavirus pandemic.

As more Americans opt to stay home amid growing concerns about the spread of the novel coronavirus (COVID-19), media consumption is, unsurprisingly, peaking. Yet amid the various media options consumers have to choose from, including streaming platforms and connected TVs, a recent Nielsen survey found that 83% of consumers say they’re listening to as much or more radio as they were before the pandemic.

As the number of global coronavirus cases increases and stricter social distancing and lockdown regulations are put into place, brands continue to ask whether they should continue to advertise. Previously, we said that for most brands, spending behind the right creative will put the brand in a stronger position post-crisis than brands that don’t spend. New research adds the voice of the people: they don’t expect brands to stop advertising and are responding to ads in a very similar way to before the crisis.  by Daren Poole- Global Head of Creative / Kantar

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