Executives plan for many contingencies to protect their businesses, including who will one day fill their shoes. In a new nationwide survey, 100 percent of executives confirmed the value of identifying and grooming a successor.
A group of North Carolina foundations, led by the Warner Foundation and the Z. Smith Reynolds Foundation, is in the initial phases of launching the Funders Collaborative for Strong Latino Communities in North Carolina.
Red Lobster celebrates the return of its largest annual celebration, Lobsterfest, which kicks off Spanish language radio and TV ads featuring the enticing tagline "Goza el Sabor del Mar" (Enjoy the Taste of the Ocean).
According to new data from Beverage Marketing Corporation, volume swelled to more than 5.4 billion gallons, an increase of 10.6% over 2000 - significantly higher than in 2000 but slightly behind the growth recorded in 1999.
Hall Communications, a Las Vegas-based marketing firm, announced the creation of a new company. Grupo Hall Comunicaciones is a new full-service, strategic advertising agency that will market products and services directly to the Hispanic marketplace in Nevada and California.
Lumina Americas, Inc. has been selected as the regional agency of record for Nike's Latin America region. The scope of work includes online strategy, creative, media planning and buying for Latin America.
Interep released its latest report on marketing to men, entitled “About Men/ Demographic, Spending and Media Profiles.” The report points out that while the majority of “primary shoppers” for households are women, current data shows that more men are now assuming the responsibility of homemaker a
What exactly are Americans watching on television these days? More than a quarter (27%) of American adults (age 18 and over) say they watch news more often than anything else, while 20% of teens (age 12-17) say their top choice is the sitcom.
Single women who have never married, live alone and have full-time jobs earn more than their male equivalents by 28 cents per hour, according to an analysis of March 2001 Current Population Survey data by the Employment Policy Foundation (EPF).