Wells Fargo has launched its first multi-market brand advertising campaign aimed at the Hispanic market to position the company as the financial provider of choice for the nation's fastest growing ethnic group.
Creative Civilization - An Aguilar Agency has joined forces with Tuerff-Davis EnviroMedia, Inc. of Austin, Texas to develop all future advertising messages for the Don’t Mess With Texas, statewide litter prevention campaign.
Call for Stories. Writer and Performer seeking inspirational and insightful stories from the Hispanic advertising trenches for use in developing a story collection (in the spirit of Asopao for the Soul) and possibly a performance piece based on characters (i.e.
Carlos Santana and his wife Deborah, in recognition of their ongoing work with The Milagro Foundation, which they founded in 1998, will be honored with UCLA's Cesar E. Chavez Spirit Award. The "Cesar E.
Sam Pagan has joined Newsday's Spanish language newspaper Hoy in New York as National Sales Manager. Previously, Mr. Pagan was heading the Northeast Sales office for SportsYa!, a sports internet venture targeting the Hispanic Market.
New census figures show little change in community integration despite growing ethnic diversity in the nation. The average white person continues to live in a neighborhood that looks very different from those neighborhoods where the average black, Hispanic, and Asian live.
Miami based CreatAbility will launch this month Mayfield Ice Cream’s first-ever Hispanic market advertising campaign. Mayfield, known for its colorful yellow and brown packaging and the Jersey cow on its logo, is the #1 selling ice cream brand in the Southeast.
Marshalls announced that it will conduct a competitive review of advertising agencies for its Hispanic advertising efforts. Publicis Sanchez & Levitan based in Miami, has been the agency of record for the past three years.
The increase of 32.7 million people in the United States between 1990 and 2000 is the largest 10-year population increase in U.S. history. For the first time in the 20th century all states gained population, according to the Commerce Department's Census Bureau.
In a move to unite and strengthen women's leadership in business, Accenture and Women.future announced they are working together to produce the world's foremost global gathering of business women during MainEvent 2001 to be held April 5, 2001.