In a recent Fast Company Magazine/Roper Starch survey, working Americans (defined as college-educated people, in households with incomes of at least $75,000 per year) were asked to evaluate moments that have defined our work and business culture over the last five years and consider what will def

According to a new study by Teenage Research Unlimited (TRU), teens describe their generation as motivated primarily by entertainment and social activity.

The Department of Commerce has studied and reported on consumers’ use of the Internet, while the Federal Communications Commission (FCC) has monitored and reported on the deployment of broadband services.

The Coca-Cola Company and The Procter & Gamble Company announced a stand-alone enterprise focused on developing and marketing innovative juices, juice-based beverages and snacks on a global basis.

Sprite is bringing the voices of teens and young adults to the forefront through a freestyle rap advertising campaign, "Voices of the Street." The new campaign debuted on Fox Network's Sunday evening and NBC's NBA programming.

Enlace Communications has produced a new ad campaign featuring a "devilish" little-Jack tempting Jack in the latest spot promoting the Jack in the Box Chicken Breast Pieces with Frank's Hot Buffalo Dipping Sauce.

Advertising agencies believe in the effectiveness of streaming media advertising and are encouraging clients to use streaming media ads.

ZGS Communications, a Hispanic Agency in Washington, DC, has promoted Patricia Rivera-Gaitan to Director of Client Services.

The founder of a 29-year-old qualitative media audience rating firm, says Internet advertising today seems to be in the same stage of development that television advertising was in during the late 50s and 60s.

Fifty-one percent of consumers report prescription (Rx) drug advertising keeps them informed of available Rx treatments, according to new information released by The NPD Group.

Teenage Research Unlimited, Inc. recently released they Teen Macrotrends and have been able to categorize them into TEEN THEMES:

It is no secret that the correlation between teenagers and videogame usage is high.

The median net worth of U.S. households stood at $40,200 in 1995, not
statistically different from 1993, according to results of a survey released by the Commerce Department's Census Bureau.

TJFR Group, Inc., in association with PR Newswire, will recognize 100 of the nation's top Spanish-language media at the inaugural Hispanic Media 100 event in Miami on the evening of August 23, 2001 at the Biscayne Bay Marriott.

The Arvizu Advertising and Promotions team increases by three with the hires of a new Finance Administrator, Xavier Ortega; Account Executive, Carmen Ranck; and Copywriter/Translator, Myrna Mando.

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