The March of Dimes today has launched a national Hispanic folic acid health education and birth defect prevention campaign to reach Hispanic women of childbearing age, a group that suffers a higher risk of having babies with birth defects of the brain and spine.

More competitive rates, new products and a newly enlarged network are the cornerstones to MoneyGram Payment Systems' retooled strategy for the U.S. to Mexico money transfer market.

Whatever the January unemployment numbers show when they are released in historical context, the U.S. has strong economic fundamentals that could help buffer it against a recession, or keep a recession short and mild, according to the Employment Policy Foundation.

To further strengthen its senior management team and provide additional support to its creative and marketing business unit, Leapnet, Inc., an Internet professional services company, announced the promotion of David Hernandez to Senior Vice President, Chief Creative Officer from Executive Creativ

Burger King Corporation announced that it has named Chicago-based DraftWorldwide as its promotional agency of record to handle all promotional and merchandising activity for Burger King on a worldwide basis.

Interep's latest research report, "Profiles on the Core Users of the Major Media," shows that adults 18-44 tend to be heavier users of radio than any other medium, while on-line scores highest across all 25 to 54 age cells.

The Coca-Cola Company and Nestle S.A. announced the further development of their existing joint venture partnership, Coca-Cola and Nestle Refreshments (CCNR).

Blackstone, a provider of prepaid products and services, has chosen Marañon & Associates as its national advertising agency to handle this year's $10 million dollar account.

FAMSA (Fabricantes Muebleros, S.A.), one of Mexico's biggest and fastest growing furniture, appliances and electronics retailers, is expanding northward, to the United States, with the opening of its first store in the country located in the heart of the San Fernando Valley.

One thousand of the year's best and most successful public relations programs recently vied for national honors in the 2001 PR Week Awards.

What does it take for minority entrepreneurs to succeed in America today?

Jaguar North America announces the appointment of Javelyn Ibarra Baldwin to the position of Cultural Marketing manager. Baldwin will report to Michelle Cervantez, vice president of Marketing for Jaguar North America.

Continuing the launch begun last month of the new "An Army of One" advertising campaign, the Army will unveil its second phase of advertising.

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