The leadership challenge of balancing short- and long-term business pressures, and doing so in an ethical way in which both a company and its stakeholders can thrive, is a challenge that is well-known to all business leaders.

The 2020 Edelman Trust Barometer reveals that despite a strong global economy and near full employment, none of the four societal institutions that the study measures—government, business, NGOs and media—is trusted. The cause of this paradox can be found in people’s fears about the future and their role in it, which are a wake-up call for our institutions to embrace a new way of effectively building trust: balancing competence with ethical behavior.

A world that is inclusive, values varying perspectives, and prioritizes the growth of all is a world all marketers should foster. Leaders should be especially focused on this goal, and the ANA Marketing Futures Podcast Series highlights just these kinds of leaders, who come from all backgrounds to discuss the future of marketing, current issues, trends, and areas of growth.

I have to thank those nice people at Mediacom for sharing 'Two minutes with Simon Peel, Global Media Director at adidas'. In the video, Peel shares his thoughts on the power of a shared idea, and while he might be thinking that a shared idea of what makes things cool encourages people to buy a pair of sneakers, I think it applies to all strong brands.  by Nigel Hollis

LBI Media, Inc announced that it has changed its name to Estrella Media, effective immediately.

For the second year, Bain Media Lab and AI pioneer Hive partnered to analyze marketing within and around the Super Bowl using Mensio, an AI-powered TV advertising and sponsorship analytics platform developed in partnership between Bain and Hive.

By Gonzalo López Martí - Creative director, etc / lmmiami.com/

  • Here’s Gonzalo’s take on the big game’s advertising extravaganza. Methodology: I made a point of watching the whole thing the way an average Joe or Jane would: untethered to the biases of an industry insider. I might have missed a few spots due to bathroom breaks or sheer disinterest, but what you will read below is unaided recall off the top of my head, which, if you ask me, is the one and only way advertising should be judged and measured. Then again, I’ve been in this racket far too long so the professional critique is there.

Super Bowl advertising has come a long way. This year’s commercials were no longer limited to male targets with creative using guy humor to get a good laugh and be memorable. The categories represented were no longer dominated by the more traditional ones, like beer, soft drinks, snacks and automobiles, but included technology, beauty and, of course, politics. Female-targeted spots were in full force, with empowering, #FutureIsFemale-themed creative including Secret, Olay and Genesis; as were messages of sustainability from Saucony and SodaStream. The casting selection made major strides in terms of diversity, with spots featuring protagonists representing the Black, Asian, Hispanic, 50-plus and LGBTQ+ communities.  By Louis Maldonado - partner at d EXPOSITO & PARTNERS

In an attempt to tap into popular culture, brands like Budweiser, Chipotle, and Apple are turning to the film directors who help define it

Deloitte’s 11th annual Tech Trends report provides insights and inspiration you will need for the digital journey ahead. Several of this year’s trends are responses to persistent IT challenges. Others represent technology-specific dimensions of larger enterprise opportunities. All are poised to drive significant change and transform business in unpredictable ways.

The great hope for digital/social media was addressable advertising, with its lower creation and production costs coupled with higher advertising effectiveness. How could one argue with this formula, particularly while the consuming public was retreating from broadcast advertising? Unrecognized by digital/social enthusiasts, though, are the hidden costs of complexity, which today threaten to erode the marketing effectiveness of advertisers and agencies alike.

Product innovators and marketers spend an exorbitant amount of time and effort perfecting their products before they bring them to market. So, after they spend all this time behind the scenes developing the packaging, positioning the marketing materials and finalizing the product itself, how do they know when the innovation is ready for launch?

Avocados From Mexico proves that avocados are Always Worth It in its Big Game ad titled "The Avocados From Mexico Shopping Network" which showcases just how truly precious avocados are to people. The brand's :30 second spot will air during the second quarter of the Big Game on February 2, 2020, celebrating the national avocado obsession.

UNITED COLLECTIVE announced that seasoned digital and creative executives Francisco “Pakko” De La Torre and Santos Enriquez, have joined the collective as Associate Creative Director and Art Director, respectively.

Charter Communications, Inc. announced a new multiplatform Spectrum campaign starring global superstar Ozuna (“Hasta Que Salga El Sol”, “Baila Baila Baila”) aimed at connecting with Hispanics at a deeper level through their love for music and technology such as the services provided by Spectrum -- advanced internet, TV, mobile, and voice.

Pages