Authenticity and transparency are today’s watchwords and have become synonymous with millennial audiences in our digital environment, the only environment millennials have ever really known. Consequently, brands are now able to connect with these always-on consumers in an unprecedented way.

Financial stress, student loans and retirement plan withdrawals all present obstacles to employee financial well-being according to PwC US’s 2017 Employee Financial Wellness Survey.

NBCUniversal Telemundo Enterprises revealed its 2017 Upfront theme of “Shift Happens,” a nod to the changes taking place in Hispanic media.  To celebrate the Hispanic “shift” that Telemundo has identified and led in the Hispanic media industry, the Spanish-language network will hold an exclusive event for advertising clients and business partners on Monday, May 15 at The Manhattan Center’s Hammerstein Ballroom.

Univision Communications Inc. (UCI) announced that UCI Live – its in-house live event and experiential marketing unit – has selected Kissimmee, Florida as the host city for Prospects Cup. This first-ever international youth soccer tournament will be held at the world-class Omni Orlando Resort at ChampionsGate Sports Field Complex from December 18-22, 2017.

Marketers can’t help who they are. Where they were born, how they were raised, which schools they attended (or not), how far they have traveled — These and many more factors comprise their biographies. But sometimes, when biographies that are more similar than different are assembled in one room, something happens that can sink a campaign: Unconscious bias.  By Ozzie Godinez - CEO and Co-Founder at PACO Collective

As a researcher focused on multicultural consumers in the U.S., my first thought is, how does programmatic sampling affect multicultural sample? But before we get into the implications of that, let’s demystify the concept of the practice.

Despite the negative press around programmatic advertising following the YouTube ad controversy, programmatic isn’t going anywhere.

Univision Communications Inc. (UCI) has launched Uforia Audio On-Demand.  

Univision Communications Inc. (UCI) has launched Uforia Audio On-Demand.  

By Gonzalo López Martí - Creative director, etc. / LMMiami.com

  • When I started my little ad agency -ok ok, my boutique- a client of mine said to me: “An agency? Another one? In Miami? Really?”
  • It wasn’t as sarcastic as it sounds.
  • In fact, she was truly concerned about me.
  • She thought I was a bit nutz.

Do you really need to go to college to understand this? Harvard Business Review reported this week that face-to-face encounters are more effective than emails when asking people to donate.

In the last few months, ad tech overall -- and programmatic, in particular -- has taken a beating over issues related to brand safety, transparency, and more. In all fairness, these issues extend to the digital media and advertising worlds at large, not only to the sub-sectors of ad tech/martech and programmatic media.

On a recent visit to Bangladesh I took part in a roundtable discussion on the use of research in advertising development. The consensus opinion appeared to be that good gut feeling was more important than research when it came to developing advertising. But that raises the question of how do you develop good gut feeling?  by Nigel Hollis

It is non-debatable that the last five years in the media industry has seen more creative enlightenment and tech innovation than the last fifty years combined. By Brian Katz, VP of advanced TV insights and strategy at Eyeview

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