Apple announced that Monica Lozano, president and CEO of College Futures Foundation, has been elected to Apple’s board of directors. Lozano brings with her a broad range of leadership experience in the public and private sectors, as well as a long and storied track record as a champion for equity, opportunity, and representation.

Latin American brands often feel overly confident in entering the U.S. market. Having experienced success in their home markets, they look to replicate that brand affinity north of the border, often using the same strategy that won at home. But, that affinity doesn’t always translate into a successful entry, especially when brands fail to realize and plan for the shift from a mostly homogeneous cultural group to a more diverse society composed of varied multicultural backgrounds, cultural influences, and behavioral drivers.

This article is part of a larger series that focuses on diversity and equity in marketing through the amplification of Black and racially diverse authors. As a company, we are committed to identifying actions we can take in the fight against racism and injustice, and elevating BBIPOC voices is paramount to inspiring change.

Like many (in my LinkedIn feed at least), I listened with frustration about the inclusions and omissions. Now, I could list missed research, make counter arguments, pick apart the research cited, but this all misses the point – the question itself is of limited value. A better question is – Why doesn’t advertising work more often?

In 1965, he joined National Airlines as the Director of Planning beginning a career in Economics and Marketing Research. By 1968 he was President and CEO of First Research and later founded Strategy Research Corporation on St. Patrick's Day in 1971. SRC specialized in the Hispanic Market and forecasting. SRC published biannual comparative economic and population studies for over 30 years. His spirited entrepreneurial drive led him to charter banks, develop auto related businesses and found New Miami Magazine.

sociedAD has gone independent from parent company Campbell Ewald! Partners Jorge Moya and Carla Mercado will lead the new Hispanic marketing agency, bringing decades of experience harnessing the power of Hispanic insights to craft effective communications driving growth, innovation, and competitive advantages for clients.

In this article, we identify some of the trends that will shape the next normal. Then we discuss how they will affect the direction of the global economy, how business will adjust, and how society could be changed forever as a result of the COVID-19 crisis.

Ipsos created the "Índice de Confianza del Consumidor – ICC", in Puerto Rico.  It seems Consumers are more confident.

Why brands should include their customers’ offline activity in marketing attribution analysis

For this inaugural report,our goal was to highlight what changed this year and what matters most for the years ahead.

The year 2020 has tested our patience, faith and strength. It’s been a year filled with many challenges. But despite all the extraordinary circumstances happening around the world, we have succeeded through the tenacity and creativity of the women and men who work at this extraordinary agency.  

How clients and agencies can avoid the heightened risk of relationships failing during the stormy pandemic crisis.

New ownership, in partnership with Televisa, will enhance Univision’s digital presence, deepen relationships with Hispanic audiences and communities, and create market-defining content for the next generation of Spanish-speaking viewers

 

HispanicAd in association with Adam R Jacobson are proud to announce the availability of the 2020 Hispanic Market Thought Leaders (previously Hispanic CMO) for our readers.

HispanicAd in association with Adam R Jacobson are proud to announce the availability of the 2020 Hispanic Content, Data & Social Marketing Report for our readers.

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