I recently gave a presentation to a room full of inside-sales people.  The topic was listening.  If you know me at all you know how ironic this session was for me to give.  I'm notoriously distracted and a multi-tasker, probably like most of those reading this article. Listening is an art form -- like a finely tuned instrument -- and I am a "blunt instrument" most of the time.  So, I explored how it is perfected by focused people who are conscious of the impact listening can have.  By Cory Treffiletti

In the ‘90s, casual Fridays brought about the slow death of formal business attire in the office. In the new millennium, mobile devices effectively eliminated the 9-to-5 workday and erased the line between personal and professional. Now, the gig economy is about to kill the concept of a company employee.

Last December, the ANA CMO Masters Circle and the ANA's Educational Foundation organized a roundtable hosted by the CMO at Hyatt Hotels, Maryam Banikarim. The roundtable topic focused on how to channel the highest quality of talent into a career in marketing or advertising with key stakeholders like CMOs, agency leaders, academic professors, and millennial marketers (who joined us from Hyatt). The insights on the industry from the millennial viewpoint were particularly important.  By Elliot Lum

Spanish Broadcasting System, Inc. (SBS) announced the appointment of Geraldo Arriaga as Vice President, Digital Media Sales of SBS, LaMusica App. In this role, Geraldo will spearhead all of the Company’s digital revenue efforts at the national scale, while working directly with all Digital Sales Managers,Sales Management and divisions in each one of our markets. Mr. Arriaga will ensure SBS's Digital Media programs are fully integrated into the network's growing "Original Content Strategy."

Spanish Broadcasting System, Inc. (SBS) announced the appointment of Geraldo Arriaga as Vice President, Digital Media Sales of SBS, LaMusica App. In this role, Geraldo will spearhead all of the Company’s digital revenue efforts at the national scale, while working directly with all Digital Sales Managers,Sales Management and divisions in each one of our markets. Mr. Arriaga will ensure SBS's Digital Media programs are fully integrated into the network's growing "Original Content Strategy."

New insights that marketers can use to inspire people to change their behavior are critical to driving brand growth. And what better way to learn how best to put those insights into action than using the power of improvisation? In this post Tim Kibbey and Patty Bloomfield of Kantar Millward Brown, Firefly Practice, explain how it works.  by Nigel Hollis

Brands don’t want to associate with content that makes them look bad in any way.  Last year’s brand safety controversies stirred fears that advertisers would back away from platforms like Facebook and YouTube, but spending has continued to surge.

Over the past ten years, I have witnessed the disappearance of powerful brands and with it the diminishing of a level of enchantment that once fed our “can do, anything is possible” American view of the world.  This is the first report in a five-part series exploring the impact on people and our culture of powerful brand vanishment and why, more than ever, we need these cultural artifacts back among us.  By Jane Cavalier

BEN hires Maria Teresa Hernandez as Vice President of Client Development to lead multicultural business development

The 4A's issued a Fair Play Charter to its members, asking media agencies, and media departments within agencies, to recommit to fair and equitable treatment of minority media owners.

Burson-Marsteller announced Jonathan Stern has joined the company as Managing Director and Market Leader of the firm’s Miami office, which serves the Florida market and is a key component of the firm’s Latin America business. 

“El Dodo” is The Dodo’s First Non-English Language Edition and the World’s Only Spanish Language Animal-Focused Digital Channel

While the ad industry has been debating whether purpose is a business driver or not, Larry Fink, Chairman and Chief Executive Officer of Blackrock Inc., has no doubt and is willing to use the $1.7 trillion in active funds managed by Blackrock to push companies to make positive contribution to society.  by Nigel Hollis

In this role, Xavier Turpin will lead multicultural strategy for Gravity’s clients

If the Super Bowl is indeed a barometer of national sentiment, it is quite clear that the mood of the masses is shifting. Save for some allusions to recent natural disasters, the “cause marketing”, “virtue signaling”, social commentary and moral grandstanding we witnessed last year seem to have taken a backseat. The Dow is a damned geyser. The labor market is tight as a Telemundo weather girl’s dress. Taxes are low, life is good. Rocket man? Border walls? We’ll get to that later. It’s time to make hay now. It’s back to business in ‘murica to judge by the hefty prices brands, movie studios and streaming services*** are paying to appear in the crevices of the last football game of the season. So, what can we say of the repertoire? It was quintessential Super Bowl fare. Crowd-pleasing tropes, unpretentious gimmicks, not too brainy. Don’t overthink it, just throw a ton of money at the brief. Write a simple script, have the planners sign off on it and get a seasoned, big name director to shoot the boards. With “a big name director” I mean someone who knows how to blow shit up and handle celebrities. And their publicists. Problem is, advertising is always a tossup. Even if you throw all the right ingredients into the equation to play it safe with a sure bet, the acid test of memorability can still be elusive. Hence, without further ado, I give you my impressions below.  Disclaimer:  what you are about to read is 100% morning after unaided recall.  By Gonzalo López Martí - Creative director, etc. / LMMiami.com

Pages