For some time, marketers have suspected that certain opinions matter more than others when it comes to swaying consumer’s buying habits. Influence is far from a level playing field, but it isn’t necessarily for the reasons you might expect—fame, fortune and celebrity status.

The misapprehension is that closing the gap between advertising exposure and purchase occasion is a good thing. The whole ‘marketing in the moment’ trend is based on the idea that if you can reach someone during the shopping process then your advertising will stand more chance of influencing the sale. There are a couple of reasons why this idea is flawed.  by Nigel Hollis

You can be the kind of client who inspires agencies to greater creative heights. Though it may be hard to believe, with work, you can become a client so good that agency folks will compete to be assigned to your account. It isn't easy, but it is possible. To get there, you must first master these five important skills.  By Jane Maas, ANA Faculty

In its latest report on global advertising market trends, MAGNA forecasts media owners’ net advertising sales to grow by +3.7% to $505 billion in 2017

Your salesforce needs help to remain objective, build trust, get the price right, and keep selling until the deal is done.  By David Levitch, Aditya Pande, and Brian Selby

Early in the internet age, Hispanics were on the wrong side of the digital divide, lagging the general population in terms of internet access. Now, the majority are internet users, though Hispanics still underindex a bit for internet penetration.

Hispanics today are actively seeking homeownership opportunities. They view owning a home as part of their social and economic well-being and are more than ever financially prepared for it.  by Lee Vann - Capture Group

Doling out $600 billion annually and poised to inherit $30 trillion from their Baby Boomer parents, Millennials are quickly gaining massive purchase power and influence.

Buchanan’s is bringing ‘Barbería’ to life through experiential activations in NYC and NJ -  Casa Buchanan’s Father’s Day Pop-Up.

If you are in the market for Fruitchup, a new tomato ketchup sweetened with real fruit and no added sugar, Amazon, not Whole Foods or Walmart or Kroger stores, may be your best bet.

AHAA: The Voice of Hispanic Marketing announced the winners of the Rising Stars Recognition, the Hispanic marketing industry’s first-ever award for outstanding marketing professionals ages 35 and under, at an awards ceremony at the 2017 AHAA Annual Conference in Chicago. Four young executives, Beatríz Torres Marín, Associate Creative Director, Alma; Alfredo Piña, Brand Management, Richards/Lerma; Ana Rosella Ibarra, Public Relations Managing Supervisor, d expósito & Partners; and Sonny Villarreal III, Account Director, Lopez Negrete Communications, were inducted as Rising Stars Class of 2017.

Honda is extending the Odyssey campaign to a multicultural audience with a :30 Hispanic TV spot, “Now Boarding”. 

Orci partnered with Central Films and Director Rodrigo Garcia Saiz.

Nearly half of all consumers indicate they would rethink purchasing from brands or would boycott products if they encountered brand ads alongside digital content that offends them, reveals a new study on “How Brands Annoy Fans.” in association with Adam R Jacobson are proud to announce the availability of the 2017 Hispanic Market Overview.