Under Comcast NBCUniversal’s newly launched Plan Your Vaccine awareness campaign, Telemundo will provide news, information and resources in Spanish, through Planifica Tu Vacuna, a comprehensive interactive tool in Spanish, to help Latinos plan for their COVID-19 vaccination.

This webinar presents a deep-dive on the progress being made by WFA members towards delivering the future-fit marketing organisation in conjunction with our recently published report.

As live events return, safety remains a key factor for attendees — it must be central to the planning process

One of the most important generations in American history — baby boomers — is tired. That’s according to the first installment of an extensive research study conducted by the integrated cross-cultural marketing agency Sensis.

The unemployment rate has come down significantly since last spring, falling to 6.3% in January 2021. But labor market disruption remains a hallmark of the COVID-19 recession.

According to a study by the Culture Marketing Council: The Voice of Hispanic Marketing (CMC), despite a multicultural majority among the under-18 age segment, most non-Hispanic white (NHW) teens do not experience the MC majority reality in their daily lives—from their schools and neighborhoods to their friendships online and in real life. Regardless of race or background, teen stress levels are high, trust circles are tight and vary among kids and parents, depending on culture, age, and experience with organizations and institutions.

HispanicAd in association with Adam R Jacobson are proud to announce the availability of the 2020 Hispanic Market Thought Leaders (previously Hispanic CMO) for our readers.

Telemundo announces 2021 “LATIN AMERICAN MUSIC AWARDS”

For a culture often defined by coming together, such as through family meals, worship services and visits to the barbershop or salon, 2020 presented Black families with shared and unique obstacles, especially families with kids. As a result, many Black families found new ways to engage with content celebrating Black culture and about Black identity in America.

The way advertising really pays for itself is by seeding positive impressions that will influence people when they are ready to buy the category, at some point in the future.   By Nigel Hollis

Hispanics were conspicuously left out, the largest ethnicity and highest business growth segment, except in Huggies’ multi-ethnic real babies born this Super Bowl Sunday.  By Liz Castells-Heard, CEO & Chief Strategy Officer, INFUSION

From assessing the ads that aired nationally, it feels like we regressed at least 15 years.  By Louis Maldonado / d expósito & Partners

The vibrant multicultural imagery and prose radiating from the recent presidential inauguration sent a clear message - the U.S. is undeniably multicultural and the new administration has gone all-in on multiculturalism.  By Lee Vann

The past year has hastened the evolution of the agency new business landscape. As larger pieces of business disintegrate into smaller opportunities and more projects are undertaken with speed, the path to new business has changed.  Competitive reviews don’t make sense for smaller projects. Decisions for smaller projects are typically made faster. There is increasing diversity in the way agency prospects make new business decisions. That is reason enough for agencies to revisit their buyer journeys — and specifically, how their websites support the modern B2B buying experience. But it's certainly not the only one.  By Mark Duval / The Duval Partnership

Spanish Broadcasting System, Inc. announced that it has launched an offering of $310 million in aggregate principal amount of senior secured notes due 2026 (the “Notes”). The Notes will be guaranteed on a senior secured basis by certain of the Company's subsidiaries, and secured, subject to certain exceptions, on a first-priority basis by the Notes collateral.

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