Agency | HispanicAd.com

New Urgency for Defining the Enterprise Brand

March 25, 2020

It’s incumbent upon corporations to clarify the identity behind their brands — and marketers and communicators together must play a vital role

How three brands came together to help one another during the COVID-19 pandemic

March 24, 2020

During these unprecedented times, with restaurants being forced to close temporarily and supermarkets facing more demand than usual due to the COVID-19 pandemic, three Miami landmarks have joined forces to support one another.

Marketing Down 8.7% Advertising Up 7.9% What's Wrong With This 2025 Forecast?

March 24, 2020

Total marketing communications and advertising investments will decline more than $50 billion annually between 2019 and 2025, from $589.8 billion to $538.3 billion, according to The Myers Report's new Marketing & Media Economic Data and Forecast 2000–2025. Yet advertising's share will grow a projected 7.9%, from $214.5 billion in 2019 to $231.4 billion in 2025.

Not everybody can work from home - Black and Hispanic workers are much less likely to be able to telework

March 24, 2020

The commonly paired statements that “everyone is working from home” and “everyone is having their goods delivered” amid the coronavirus outbreak ignores a whole segment of the workforce—the ones prepping and delivering their purchases. In fact, less than 30% of workers can work from home, and the ability to work from home differs enormously by race and ethnicity.

Marketing do’s and don’ts during the COVID-19 crisis

March 24, 2020

IThe current crisis is a far cry from the Great Recession but there are things we have learned that are applicable when trying to figure out how to protect brands, businesses and livelihoods. In this post I have listed a few things that brands should do during the crisis and which will help preserve the brand’s standing for the longer-term.. by Nigel Hollis

Communication Breakdown

March 24, 2020

While solutions exist, myriad problems continue to erode the trust between clients and their agencies

When A Recession Comes, Don't Stop Advertising

March 21, 2020

In recent weeks, there has been some talk about an economic recession. When it comes is still anybody’s guess, but another business slowdown is inevitable. It would be the first since the “great recession” ended more than ten years ago. Often times when a recession happens, businesses, fearful of declining revenue, begin to cut back in various areas, including their ad spending. By Brad Adgate

Radio Ink Hispanic Radio Conference rescheduled for October 2020

March 21, 2020

The Hispanic Radio Conference has been postponed and is now scheduled for October 15-16 at the Intercontinental at Doral. “Due to the current situation and out of concern for our attendees, sponsors, and staff, we have decided this a prudent and well advised move

A Guide to Managing Your (Newly) Remote Workers

March 21, 2020

In response to the uncertainties presented by Covid-19, many companies and universities have asked their employees to work remotely. While close to a quarter of the U.S. workforce already works from home at least part of the time, the new policies leave many employees — and their managers — working out of the office and separated from each other for the first time.

Telemundo postpones the 2020 Billboard Latin Music Awards & LatinFest+ Conference

March 21, 2020

Following the Nevada Governor’s recommendations to limit the size of public gatherings for the prevention and containment of COVID-19, Telemundo and Billboard announced they will postpone the upcoming Billboard Latin Music Awards, previously scheduled to air live on Telemundo on April 23 from the Mandalay Bay Events Center in Las Vegas. The LatinFest+ conference which was scheduled for April 20-23 at The Venetian will also be postponed.

Culture Marketing Council Summit 2020 postponed

March 21, 2020

To help prevent the spread of COVID-19, the Culture Marketing Council has rescheduled the CMC Annual Summit from April 27-29, 2020 to new dates. The CMC will announce the new dates in the coming weeks.

Telemundo postpones 2020 Upfront

March 21, 2020

Due to health concerns, Telemundo’s Upfront event in New York City slated for the evening of Monday, May 11 has been postponed. NBCUniversal announced it will instead televise and stream the Upfront Presentation for the 2020-21 season to ensure the safety of all participants while also reflecting the increasingly direct relationship between NBCUniversal, its fans and its partners.

You and Your Home Office - How to Nail your Job Interviews During the Corona Virus

March 20, 2020

While we're not sure what the next thirty to sixty days are going to bring, one thing is certain- how we work just went virtual. Most of us are working remotely and not going into the office to work for at least the next 2 weeks. Job interviews can and will still occur.

LET ME CLEAR MY THROAT!

March 20, 2020

When this #Coronavirus thing is all over. And it will be over at some point. How about a novel idea. WHY DON'T WE BRING BACK THE F****** #CUBICLE!

Covid-19 could cause permanent shift towards home working

March 20, 2020

Covid-19 could permanently shift working patterns as companies forced to embrace remote working by the pandemic find that their employees do not want to return to the office once the closures are lifted.

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