Despite concerns around the current economic and political landscape, Hispanic spending continues to rise across the total fast-moving consumer goods (FMCG) market, according to Nielsen’s Target Track retail measurement service. In year-to-date (YTD) 2017, Hispanic consumers have increased their FMCG spending by 0.6%, compared with 2016. In comparison, non-Hispanic dollars sales are 0.7% lower than last year.
The agency refusal to cooperate infuriated procurement. As one exasperated executive told me in 2003, "Who the hell do they think they are, anyway? A bunch of prima donnas. I'm going to whack their fees by 10% -- maybe that will send them a message." By Michael Farmer - Madison Avenue Manslaughter
Lionsgate and Hemisphere Media Group have launched PANTAYA, the first Spanish-language over-the-top (OTT) service dedicated to premium content for the Hispanic community in the U.S.
Casual lifestyle brand Panama Jack – known for its signature suncare products, eyewear, apparel, home furnishings and branded resorts – has selected Miami-based MARCA as its digital and social agency of record.
You know that something has become “a thing” when that something finds its way into marketing speak and marketing titles.
The 4A’s, the leading trade association representing the advertising agency business, released updated hourly labor billing rate information, revealing that 2016 labor billing rates in the advertising industry are generally higher than those in 2014.
The latest quarterly results from P&G once again raise the question of the real value of digital advertising. If a major company can cut digital spend by $140 million and sales increase, what does that imply about the effectiveness of that spend? by Nigel Hollis
Consumer products giant Procter & Gamble Co. on Thursday reported better-than-expected fiscal fourth quarter profit and sales, but if you think this means things are turning up for the struggling US consumer packaged goods sector, think again.
The report, which analyzed a population of roughly two million Hispanic Millennial consumers and thirteen million non-Hispanic Millennial consumers, produced some interesting behavioral findings including brand preferences, social and mobile habits, auto buying trends, and the people that influence them to purchase.
Horowitz Research revealed that 53% of TV content viewers who stream feel that they are more focused on and engaged with the shows they watch via streaming, compared to the shows they watch on “regular” TV.
HipLatina announced a partnership with Go RVing to engage HipLatina’s acculturated audience of upscale Latinas.
Erik DuPlessis sent me a link to this post titled 'The Wisdom of Taxi Drivers' by Damon Stapleton. Thank you, Erik, like you said, “very, very good”. Why? Because it reminds us that the power of stories lies in being interesting, specific and human. It reminds us that we need to keep people – the target audience if you must – at the heart of the creative development process. by Nigel Hollis
Interaction Metrics examined the point-of-purchase surveys for 51 of the largest retailers (companies like Lowe's, Ace Hardware and Wal-Mart). The study found that 96% of these retailers run point-of purchase (customer satisfaction) surveys—and 98% of the surveys were useless or poor.
Univision Communications Inc. (UCI) announced the appointment of Steve Mandala to President of Advertising Sales and Marketing, effective immediately. Mandala, who was most recently Executive Vice President of Advertising Sales, will remain based in New York and will report to Tonia O’Connor, Chief Revenue Officer.