In an era of media overload and ad-blocking, brands are increasingly enlisting celebrities to do their messaging legwork for them via social media. And they’re not just asking celebs to be spokespeople. They’re looking for ambassadors that can reach audiences in ways that are authentic to their own personal brands, rather than those that are affiliated with the products and services they’re paid to represent.

Earn your ethics in advertising certificate - register now! On Oct. 10, the AAF will present a FREE 90-minute webinar that will provide insight into the importance of creating ethical advertising in a competitive business environment. From consumer privacy rights and creating cultural value systems to affirmative disclosures and the regulations behind truth and transparency, this course covers a variety of information geared to educate participants on how to best conduct business justly. #FreeAdEthicsDay webinar will be presented at three different times: 12:30 p.m. ET, 3 p.m. ET and 6:30 p.m. ET.

The foundational strategic thinking behind media planning is simple: What percentage of a target audience does a brand need to reach and how many times does it need to reach that percentage in order to accomplish its business objectives? Unfortunately, this basic thinking has been lost in the dense fog of programmatic innovation, hidden behind the very tools designed to bring this thinking to life.

In partnership with Univision, CivicScience conducted a study looking at the importance of diversity and inclusion among the U.S. Hispanic adult population, compared to non-Hispanic adults both within the workplace and in advertisements. There are huge learnings brands and advertisers should know.

I bought my favourite moisturiser last week out of habit, only to discover that Simple had made a packaging change. Not one that impacts how I used the product or makes the pack more beautiful, but one that makes me love the brand a little more. Simply discovering that your brand has done the right thing can be more powerful than being told it has.  by Sarah Mitson - COO, Insights Offer - Kantar

It's not just about the tech. Because technology implemented without a crystal-clear business focus can't yield its true value. Our people—behind the tech—help transform organizations. We're powered by collaboration—among ourselves, with clients, and with the world's most-progressive digital companies. We play the long game, investing in our clients and our people.

Fact or fiction? breaks down common myths and misconceptions about digital transformation, while showcasing KPMG leaders’ perspectives on related topics such as artificial intelligence and blockchain, and the impact of these emerging technologies on the workforce, businesses and society.

Get smart on the ways the Internet of Things is affecting the industry today, and explore ways the technology may influence marketing in the future.

It’s time we speak frankly about a very personal matter: your privacy on the internet.  By Jordan Mitchell - Senior Vice President, Membership and Operations / IAB Tech Lab

According to the official U.S. Census Bureau’s projections, next year, 2020, will be the year when the majority of our country’s population of 17-years-olds and under will come from a minority background, most of them from a Latino, African-American or Asian-American ethnicity.  By Isaac Mizrahi - Co-President of ALMA

Medea, Inc. announced the appointment of Tyson B. Gomez as President of Medea Spirits, LLC. Mr. Gomez, a seasoned veteran in the world of spirits and marketing, has spent the past two decades building and refining his expertise in the highly competitive industry.

Among the many facets of change, perhaps none is more daunting than the need to not fall behind or get caught off guard. So what are the big “watch-outs” that consumer packaged goods (CPG) manufacturers and retailers need to be mindful of among the many that might not carry as much weight over the long term? While we could list many, we’ve identified three blind spots that we believe should be top of mind given the long-term nature of the implications involved.

“Half my advertising spend is wasted; the trouble is, I don’t know which half.”  This quote is regularly attributed to either U.S. retail magnate John Wanamaker or to UK industrialist Lord Leverhulme, depending on which side of the Atlantic you were trained. The quote has become a cliché for the uncertainty about the effectiveness (or ineffectiveness) of advertising.

Chief marketing officers have arguably the toughest job in the C-suite. They need to stay abreast of consumer trends and evolving expectations, advances in technology, and the latest innovations — all while being the voice of the customer to ensure experience is the organization's top priority.  It can be hard to keep up.

This title sums up the premise of a talk held by WARC at Cannes Lions 2019. The talk was given by Martin Weigel from W+K Amsterdam and Rob Campbell from R/GA London who promoted chaos as an enabler of creativity.  by Nigel Hollis

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