Agency

Earn your ethics in advertising certificate - register now! On Oct. 10, the AAF will present a FREE 90-minute webinar that will provide insight into the importance of creating ethical advertising in a competitive business environment. From consumer privacy rights and creating cultural value systems to affirmative disclosures and the regulations behind truth and transparency, this course covers a variety of information geared to educate participants on how to best conduct business justly. #FreeAdEthicsDay webinar will be presented at three different times: 12:30 p.m. ET, 3 p.m. ET and 6:30 p.m. ET.

In partnership with Univision, CivicScience conducted a study looking at the importance of diversity and inclusion among the U.S. Hispanic adult population, compared to non-Hispanic adults both within the workplace and in advertisements. There are huge learnings brands and advertisers should know.

It's not just about the tech. Because technology implemented without a crystal-clear business focus can't yield its true value. Our people—behind the tech—help transform organizations. We're powered by collaboration—among ourselves, with clients, and with the world's most-progressive digital companies. We play the long game, investing in our clients and our people.

Get smart on the ways the Internet of Things is affecting the industry today, and explore ways the technology may influence marketing in the future.

According to the official U.S. Census Bureau’s projections, next year, 2020, will be the year when the majority of our country’s population of 17-years-olds and under will come from a minority background, most of them from a Latino, African-American or Asian-American ethnicity.  By Isaac Mizrahi - Co-President of ALMA

Among the many facets of change, perhaps none is more daunting than the need to not fall behind or get caught off guard. So what are the big “watch-outs” that consumer packaged goods (CPG) manufacturers and retailers need to be mindful of among the many that might not carry as much weight over the long term? While we could list many, we’ve identified three blind spots that we believe should be top of mind given the long-term nature of the implications involved.

Chief marketing officers have arguably the toughest job in the C-suite. They need to stay abreast of consumer trends and evolving expectations, advances in technology, and the latest innovations — all while being the voice of the customer to ensure experience is the organization's top priority.  It can be hard to keep up.