At Nielsen, we analyze the return on investment (ROI) across thousands of brands every year through our marketing mix models, and we’ve seen a wide variety of ROI results among Spanish TV advertising efforts. And the good news is that driving strong ROI from Spanish-language advertising is obtainable, and our research points to some key tips that can help advertisers achieve strong outcomes more consistently.

One central theme running through the content marketing sessions at the Social Media Week conference this week in New York can be summed up with a question: Are brands spending too much money on the wrong content?

Entravision Communications Corporation announced that it has promoted Jeffery Liberman to the additional position of President, effective immediately. As Entravision’s President & Chief Operating Officer, Liberman will continue to lead the management and operation of all of Entravision’s radio, television and digital media properties

It’s hard enough to hold one person’s attention, let alone an entire generation’s. Millennials—now the largest generational group in the U.S.—have grown alongside advancements in technology and media platforms, placing them in intriguing territory with regard to media habits. When it comes to television, their eyes are glued to the screen. With commercials, they’re still tuned in—but their eyes are on their cell phones.

Latin restaurant chains get lost crossing continents when they lose touch with their brand culture, their true recipe for success. Menus may not translate to new U.S. markets, even heavily Hispanic ones, but authentic brand culture and communications will always transcend time and place.  by Stephen Rosa / (add)ventures

Multicultural marketing has created a marketing economy based on segmenting the population by ethnicity. While ethnicity segmentation has worked for the past several decades, as I pointed out in an earlier column, that foundation is starting to crack. Our industry is experiencing a paradigm shift. As we attempt to make sense of this existential crisis of marketing models, we should consider how we segment and why.  by Mario Carrasco - Partner, ThinkNow Research

Entravision Communications Corporation announced that it has entered into a definitive agreement to acquire the business of Headway, a provider of mobile, programmatic, data and performance digital marketing solutions primarily in the U.S., Mexico and Latin America.

These findings illustrate a profound gap between the desire to succeed – which is real and shared among these young people – and the knowledge and opportunity of how to succeed. For a generation experiencing far less economic growth than prior generations, understanding these potential misalignments are as urgent and pressing as ever.

PwC released its 2017 Global Digital IQ® Survey, a comprehensive look at how companies around the world are striving to stave off disruption by elevating their digital acumen and capabilities.

A decade after the emergence of smartphones, Facebook and Twitter, more than four out of five adults in the U.S. (86 percent) report that they constantly or often check their email, texts and social media accounts, according to part two of the American Psychological Association's (APA) report Stress in America™:  This attachment to devices and the constant use of technology is associated with higher stress levels for these Americans.

PACO Collective (PACO) announced that Flawless Beauty, LLC (Flawless), the new haircare line co-owned by Hollywood actress Gabrielle Union, has selected it as Social Media Agency of Record. PACO will be responsible for all social media efforts including social strategy, content management and creation, social engagement, and blogger management.

The insatiable demand for quality content requires organizations to move beyond traditional advertising and to harness their ability to produce truly authentic, credible and relevant content.

The Latino narrative will position the tone for the future.  By Andy Checo - Senior Director at Havas Formula

Influencers are taking an increasingly large chunk of the digital ad market, and many individuals with hefty, engaged social media followings are charging top dollar to work with brands to spread the word about their products and services.

Nielsen data has already shown that multicultural consumers are driving trends across alcoholic beverages, but a recent study found they are also influencing fresh categories in the grocery store.

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