It’s likely that the world has never been as reliant on connectivity as it has become over the past year. With much of the world spending more time at home, technology has become the lifeline to everything from commerce to social gatherings to the latest entertainment. Much has been written about these areas, but, given that connectivity affords millions of Americans the ability to work from home and provides countless children across the country access to virtual schooling, it’s fair to say that virtual is the new IRL.

Technology has radically changed how we listen to music, news and stories. Just a century ago, the first commercial radio broadcast in the U.S. delivered the results of the Harding-Cox presidential race. The success of that broadcast would define public radio and the distribution of news for years to come.

If you’re still planning your media the way you did a year ago, you’re a bit late to the party. Just like it has done to everything else, COVID-19 has thrown traditional media norms for a loop, forcing a massive reset amid rapidly evolving consumer behaviors. So in that way, banking on yesterday’s data and processes to succeed heading into 2021 is a recipe for dubious budget allocations, missed opportunity and wasted spend.

To be fair, most agencies I see do give at least a head nod to results and outcomes, but too many give a disproportionate amount of attention to what they do and how they do it. It’s out of balance. As a group, agencies haven’t done the best job of communicating what they do in terms that hold value for prospective clients.  By Mark Duval - The Duval Partnership

Rapidly changing markets, rising geopolitical tensions and the Covid-19 pandemic have created unprecedented challenges for tech companies.

The 2020 Demographic Analysis estimates include national-level estimates of the population by age, sex, race and Hispanic origin as of April 1, 2020.

The key areas that buyers and sellers need to resolve in the evolved TV marketplace

Diversity, equity, and inclusion took center stage in 2020, with many brands rushing to restructure internal teams and re-evaluate advertising campaigns in response to calls for social justice. There was a cultural shift among the general population. Multicultural consumers became the focal point, and forward-thinking brands responded by creating culturally relevant marketing that appealed to multicultural consumers.

The COVID-19 pandemic has upended the US economy. Headlines highlighting a return to economic growth mask a deeply unequal recovery for workers.

XUMO, the Comcast-owned free ad-supported streaming TV service, announced the launch of three new curated channels from Telemundo. 

The United Nations chief called Thursday for global rules to regulate powerful social media companies like Twitter and Facebook.  Source: AP News

It is my attempt to summarize as clearly and simply as possible the process by which people choose between brands based on their intuitive and deliberative thinking. I would love to hear your thoughts about it, good, bad, or indifferent.  By Nigel Hollis

What The Recent GameStop Mania Reveals About Our Collective State Of Mind

TurboTax, from Intuit Inc., announced the launch of its Latino-focused integrated marketing efforts.

Univision will serve as a member of the primary Steering Committee dedicated to creating a standard by which all parties in the TV ecosystem can collaborate and unite on addressable advertising.

Pages