Customer behavior and purchase decision-making is growing increasingly complex, driven by multiple factors that include accelerated mass adoption of new technologies and mobility, according to KPMG. In a new KPMG report, Me, My Life, My Wallet, the firm introduces a new customer engagement framework that is designed to help businesses understand the forces that influence decision-making and preferences of today’s customers.

A new analysis by Korn Ferry shows that while there are still very few Hispanics on large corporate boards, there are signs of improvement.  The study finds that the percentage of Hispanics on Fortune 500 Boards has remained stagnant since 2015, with 2.6 percent of board members being Hispanic as of summer 2017, and 2.5 percent at the end of 2015. Three-quarters of Fortune 500 companies have no Hispanic board members.

In the fourth episode of a five-part series, eMarketer's Geoff Ramsey sits down with top marketing executives from around the world to discuss the critical challenges they face and what they're doing to address those challenges. Today's topic: The customer.

It’s no secret that in addition to traditional television, viewers also have access to a plethora of Subscription Video On Demand content and virtual multi-channel providers. As the options for these streaming services have grown, so have the means by which viewers can view them on their TV screens.

Univision Communications Inc. (UCI) announced that Roberto Ruiz has been promoted to executive vice president, Research, Insights and Analytics, effective immediately. Ruiz will continue to report to Jessica Rodriguez, chief marketing officer, and will remain based in New York.

A new study from InMoment reveals that despite the convenience of shopping online and high satisfaction with digital-only retailers, consumers still value the in-store experience and human contact.

According to a recent New York Times article few people can accurately draw the logos of well-known brands like Starbucks, Wal-Mart and Burger King. But the study conducted by Signs.com may not be as important as it first appears. The important thing about a logo is that it be recognized and associated with the right brand, not that it can be recalled in detail.  by Nigel Hollis

American consumers’ status as a device-dependent nation closes 2017 with strong momentum and some important firsts in terms of demographic and usage shifts according to Deloitte’s 2017 “Global Mobile Consumer Survey”.

Campbell Soup Company has appointed Monica Diaz Chief Diversity and Inclusion Officer.

GroupM announced the appointment of Marissa Jimenez to President of MODI Media, GroupM's advanced TV advertising specialty business.

Univision Communications Inc. (UCI) launched the Univision Foundation, a non-profit public charity with the mission of promoting the well-being of the Hispanic and multicultural communities served by UCI’s owned and operated platforms and partner organizations.

Ascential, parent of The Cannes Festival of Creativity is restructuring its Lions awards program, eliminating more than 100 subcategories in the process. The Lions festival will also be shorter — by three days — going forward.  The company has been under pressure to restructure from holding companies and agencies that have concluded the annual awards program had become too bloated with awards that made little sense, were too expensive and were generally too complicated a process.

Republica marks its 11th anniversary having recently won a total of 27 industry awards, including three National ADDY Awards, nine W³ Awards, and 15 Davey Awards. The awards honor excellence in creative, social and digital.

2017 has been the year that advertisers called out digital advertising as broken and sorely in need of repair. As stewards of the investment that funds the internet, these ad execs should be applauded for their insistence on better performance. That said, their focus has been on surface issues related to the ad experience, while a larger problem lies beneath.

By Gonzalo López Martí - Creative director, etc / LMMiami.com

  • You know what they say: in Hollywood nobody knows anything.
  • The line alludes to the inability of even the most experienced moviemakers to know in advance whether a movie will be a box office hit.
  • The history of Tinseltown is littered with flops with the best talent and the fattest budgets, the highest screening scores and even the best reviews.
  • The art & craft of making movies, not unlike that of making ads, is an obscure art for odd people.

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