Welcome to the second installment of a trilogy -or maybe a tetralogy- that will attempt a detailed SWOT analysis of the various paths a marketer can choose when hiring talent to roll out its communication campaigns. The first installment last week addressed the various strengths, weaknesses, opportunities & threats of using in-house agencies* for such purposes. Today: conventional agencies (conventional as in Madison Avenue-style shops, if you catch my drift).  By Gonzalo López Martí - Creative director, etc./ LMMiami.com

The year 2018 is barely underway and, already, digital trust initiatives have captured headlines. Facebook’s Mark Zuckerberg has said his platform will de-prioritize third-party publisher content to keep users focused on more “meaningful” posts from family and friends. Google has led off the new year by blocking websites that mask their country of origin from showing up on Google News. And the European Union’s upcoming General Data Protection Regulation (GDPR) will affect every organization around the world that handles personal data for EU residents. The regulations will also, no doubt, inform data protection laws and corporate trust-building strategies elsewhere.  By Bhaskar ChakravortiAjay BhallaRavi Shankar Chaturvedi

As the U.S. population continues to shift to a “minority majority,” multicultural marketing research firms have evolved to meet the growing demands of multicultural marketers tasked with tapping these hard to reach audiences. Over the last 10 years, this transition has occurred in waves.

The 4A’s unveiled a unique, far-ranging program aimed at creating safe and productive work environments that create cultures of inclusion, equity, creative dialogue and social transformation. The intent is to support agencies in eliminating discrimination, harassment, bullying, intimidation and retaliation.

The Board of Directors of the United States Hispanic Chamber of Commerce has named Fernand "Fern" Fernandez interim CEO and President.

In recent years I have read 3213 blogs on “How to Get the Job!”  They include:  "Five Secrets Interviewers Never Reveal," "Five Secrets Your Resume Reveals," "Five Methods to Instant Hiring" and "Five Reasons Interviewers Hate You."  Perhaps you've seen those blogs.  Few, if any, of these well-meaning pieces match my experiences in the process of hiring.  The "five tips" articles may be true in the halls of business schools, textbooks and HR manuals but that's not how a person is chosen for a job.  I have hired and witnessed the hiring of thousands of people at private and public companies.  I have hired at 100-year-old companies and at start-ups.  I've hired people who earn much more or much less than I did. 

Stephen Palacios joined Azul to drive ideas and business opportunities.

More retailers are looking to technology to simplify the shopping process and automate a lot of redundant tasks. But are consumers ready?

Welcome to the first installment of a trilogy -or maybe a tetralogy- that will attempt a detailed SWOT analysis of the various paths a marketer can choose when hiring talent to roll out its communication campaigns. This first installment will probe the various strengths, weaknesses, opportunities & threats of using in-house agencies for such purposes.  By Gonzalo López Martí - Creative director, etc. / LMMiami.com

Have you been part of an agency pitch lately? If so, you will have seen a very different pitch than you would have seen five or 10 years ago. Of course that’s normal, given all the change that is happening in our industry.  Agency RFPs now include lengthy requirements for data, insights, marketing technology and other digital components. These are not “fluff” requests like “increase likes” or “drive search results.”  by Maarten Albarda

Billboard announced that Raúl Alarcόn Jr., Chairman and Chief Executive Officer of Spanish Broadcasting System, Inc., tops Billboard’s annual “Power 100”.

Companies will spend more than $1 trillion globally on marketing in 2017, by one estimate. This puts chief marketing officers stewarding their brands squarely in the crosshairs of CEOs, CFOs and corporate boards, who want to know where all this money is going and what they’re getting in return—“brands be damned.”  To respond to these pressures, CMOs have turned to marketing mix optimization (MMO), an analytical approach to figuring out which elements of the marketing mix—media, creative and so on—are working more and less effectively, and then spending more on the winners and less on the losers.  By Cesar Brea, Laura Beaudin, Andreas Dullweber and Brian Dennehy

I recently gave a presentation to a room full of inside-sales people.  The topic was listening.  If you know me at all you know how ironic this session was for me to give.  I'm notoriously distracted and a multi-tasker, probably like most of those reading this article. Listening is an art form -- like a finely tuned instrument -- and I am a "blunt instrument" most of the time.  So, I explored how it is perfected by focused people who are conscious of the impact listening can have.  By Cory Treffiletti

In the ‘90s, casual Fridays brought about the slow death of formal business attire in the office. In the new millennium, mobile devices effectively eliminated the 9-to-5 workday and erased the line between personal and professional. Now, the gig economy is about to kill the concept of a company employee.

Last December, the ANA CMO Masters Circle and the ANA's Educational Foundation organized a roundtable hosted by the CMO at Hyatt Hotels, Maryam Banikarim. The roundtable topic focused on how to channel the highest quality of talent into a career in marketing or advertising with key stakeholders like CMOs, agency leaders, academic professors, and millennial marketers (who joined us from Hyatt). The insights on the industry from the millennial viewpoint were particularly important.  By Elliot Lum