Univision Communications Inc. (UCI) announced that Tonia O’Connor has been promoted to the newly-created role of Chief Revenue Officer (CRO), effective immediately.

Oath, a new Verizon company, resulting from the combination of AOL and Yahoo brands, products, and operations, has defined its leadership structure for Latin America.

Latinum Network announces the launch of new umbrella brand, Collage Group.

"Toto, I have a feeling we're not in Kansas anymore" is how Dorothy speculated she was probably a long way from home, and it's arguably how the advertising industry is feeling right now. It's no longer us against them for a brief -- it's us against them and the consultancies. It's the talk of London as to

On the one-year anniversary of the Association of National Advertisers' landmark study and subsequent recommendations on media transparency, it's time to review the issues in this ongoing debate and see where we stand today.  The issues raised in the transparency debate are complex and dominated the advertising industry's discourse in 2016.

Add this to the retail worry list: There are signs that Hispanic consumers, dubbed the “new mainstream” by some, may be changing their spending behavior amid shifting immigration enforcement policy in the US.

Lehman Brothers, Tyco, Enron, Worldcom, step aside!  Media agencies and their owners belong in the same lineup as Bernie Madoff, Dick Fuld, Dennis Kozlowski, Ken Lay, Jeffrey Skilling and Bernie Ebbers!  By Michael Farmer

Programmatic is certainly not going away, but I do think marketers are starting to smell it for what it really is.  It’s a cost-saving strategy, which attempts to create the same ROI for a fraction of the cost when compared to more “traditional” forms of advertising.  

The issues raised in the subsequent transparency debate are complex, and if the allegations against the agencies are true, the behavior is reminiscent of past high-profile financial scandals.  By Bob Liodice and Doug Wood

After numerous delays to its planned initial public offering, Univision Communications’ owners are reportedly considering an alternate exit strategy—an outright sale of the company.

Highlighting the contributions of creative talent to social and economic progress, the Inter-American Development Bank today launched the e-book “Orange Economy: Innovations you may not know were from Latin America and the Caribbean”.

In a recent interview with Advertiser Perceptions, an organization that provides data-driven intelligence to marketers, I was asked, "Will the full-service agency model survive?"  As part of their survey, I was shown the results of how advertisers had thus far answered the question.  It was pretty close between those that said yes (42%) and those that said no (32%).  Twenty-six percent were not sure.

Last week saw an interesting piece by Mindshare's Global CEO Nick Emery published in Campaign and widely circulated on social media.  It generated much praise from beyond GroupM and WPP.  Andrew Stephens from the independent agency Goodstuff along with your humble correspondent were amongst many tweeting their appreciation of an insightful look at the many challenges facing media agencies and the need for new operating models.  Here are two key thoughts behind Nick's piece.

By Gonzalo López Martí - Creative director, etc. / LMMiami.com

  • Memes, memes and more memes.
  • Clogging the arteries of the interwebs like cholesterol of maximum viscosity.
  • Fails, hacktivism, dancing cats, surfing cats, grumpy cats, juvenile jokes, moronic hastily photoshopped visual puns, fake news, post truth, hatchet jobs, idle defamation, character assassination, trolling, trolling and more trolling, tabloid dirt, celebrity sex tapes, hacked private footage of bedroom activity, stolen selfies, cybernecking.
  • Guilty pleasures. Schadenfreude. Braindead escapism. Ironic consumption.

There was, for once, big news at the annual advertising festival in Cannes, France, but it had nothing to do with who won the grand prizes.  Er, um, pardonnez-moi, grand prix.  Ratherm the 2017 event -- formally, the Cannes Lions International Festival of Creativity -- will be remembered for a startling announcement midway through by Arthur Sadoun, the new Chairman and CEO of the giant Publicis Groupe agency company, that he was bidding adieu for the next year to Cannes Lions, along with other awards shows and events such as CES and South by Southwest.

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