Should professionals' pay be public knowledge?

The three most overused words in the advertising biz this year are “data,” “agency” and “TV.” All three are core to the current status and future direction of the entire industry.  

Ten of the 15 fastest-growing large cities were located across the South in 2016, with four of the top five in Texas, according to new population estimates released by the U.S. Census Bureau.

The third annual Bot Baseline Report, released today at the ANA Advertising Financial Management Conference, revealed that the economic losses due to bot fraud are estimated to reach $6.5 billion globally in 2017. This is down 10 percent from the $7.2 billion reported in last year’s study.

It’s happening and there is no turning back.  Face it folks, short of a massive and prolonged vow of chastity by millions of hyphenated Americans, the move to a majority multicultural society will happen in 2042, if not sooner.  No walls, extreme vetting or English-only requirements can slow down the inevitability of this fact, and it is indeed an empirical fact. The good news is, that it is all good news.  By Pedro de Córdoba- Senior Director / Burson Latino

An article this month in the Financial Times, "Advertisers Pull Back from Targeting U.S. Latinos," quotes Linda Lane Gonzalez, President of the Association of Hispanic Advertising Agencies (AHAA), as saying: "a growing number of companies in the US are shying away from marketing efforts aimed at Latino consumers for fear of offending “racist” supporters of President Donald Trump.  By David Morse / President and CEO of New American Dimensions

Over the past 35 years in the business, not once was I taught or asked to use insulting words to get my point across to marketers, ad agencies, the media or executives looking to target US Hispanic Consumers.  By Gene Bryan / HispanicAd

He was the architect of two of the most-hyped media events of the 1970s: the “Fight of the Century,” a titanic collision between two unbeaten boxing world champions, Muhammad Ali and Joe Frazier, and the “Battle of the Sexes” between an aging tennis player, Bobby Riggs, and feminist star Billie Jean King.  Andrew Jerrold Perenchio, known to his friends as “Jerry,” had “extraordinary instincts,” said Alan Horn, his former underling who is now chairman of Walt Disney Studios. “He was always ahead of everyone else.”  By Meg James / LA Times

Azteca America announced that its Atlanta affiliate WUVM Channel 4 has formed a sales and marketing partnership with WAZX 101.9 FM, “La Que Buena Radio.”

Business leaders tend to be a results-oriented bunch. They applaud an endeavor's result, but are sometimes myopic about how that result was achieved. And they revel in high net promoter scores and loyal brand consumers, but fail to appreciate the efforts of those who are nurturing customer relationships on a daily basis to attain those results.

Manuel A. Casiano, who founded Caribbean Business in 1973 and went on to create Casiano Communications, one of the largest Hispanic-owned publishing companies in the United States, died Friday, May 19, at the age of 86.

  By Gonzalo López Martí - Creative director, etc / LMMiami.com

  • It was common practice in Madison Avenue well into the 00s to give every employee their own office.
  • Not only senior execs, some mid-level and junior ones got one too.

Achieving transparency in the programmatic media buying ecosystem remains a persistent challenge for marketers, but there are steps companies can take to ensure that their agencies and media partners are held accountable for digital ad expenditures, according to a new study.

Even though the city was built on gambling and vice, the new Las Vegas has proven to be so much more. A-list theater and restaurants dominate the Strip and there are family friendly opportunities around every corner. In 2017, this is definitely not the Vegas of your childhood and even your parents’ childhood.  By Ozzie Godinez - CEO and Co-Founder at PACO Collective

Vincent Cordero and David Torres have launched INVIVO Media Group, a privately-held 360 brand and business amplification company including live music promotion, talent commercial partnerships and strategic media consulting, with a particular focus on the U.S. Latino and the Latin American marketplaces.

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