HispanicAd.com in association with Adam R Jacobson are proud to announce the availability of the 2017 Hispanic Market Overview. 

RAZE, the Hispanic digital media and production company founded by “Modern Family” star Sofia Vergara and seasoned industry leaders Emiliano Calemzuk and Luis Balaguer, was the recipient of the first-ever PromaxBDA Latin America’s “Game Changer Award.”

By Gonzalo López Martí - Creative director, etc / LMMiami.com

  • Last week I waxed poetic about the Hollywood film industry and its blatant double standards.
  • The self-proclaimed hotbed of progressive liberalism where greed, sexism, bullying and the exaltation of gun violence is the order of the day.
  • Granted, we ad people might not have the highest moral cred to point fingers when it comes to hypocrisy.
  • In the ad biz we’re all staunchly anti-tobacco until Philip Morris sends us an RFP.
  • Our principles are malleable to say the least.
  • In any case, let’s move west of Madison Avenue and north of the Hollywood hills.
  • Welcome to Silicon Valley.

Univision Communications Inc. announced the appointment of Antonio Roman to senior vice president, Local Media New York Sales for Univision New York. Roman will lead the company’s NY-based sales teams across TV, Digital, Radio and Experiential Marketing.

After decades of big-box expansion, the retail industry is now shifting to smaller stores. In 2015, small format retail categories — drug, dollar and convenience stores— outgrew larger format stores by almost 400%, and now make up a more than $1 trillion market.  This growth is no accident. Demographic shifts paired with online shopping behavior and shifting consumer demands are forcing leading retailers to think small.  

A new analysis by Korn Ferry shows that while there are still very few Hispanics on large corporate boards, there are signs of improvement.  The study finds that the percentage of Hispanics on Fortune 500 Boards has remained stagnant since 2015, with 2.6 percent of board members being Hispanic as of summer 2017, and 2.5 percent at the end of 2015. Three-quarters of Fortune 500 companies have no Hispanic board members.

Campbell Soup Company has appointed Monica Diaz Chief Diversity and Inclusion Officer.

GroupM announced the appointment of Marissa Jimenez to President of MODI Media, GroupM's advanced TV advertising specialty business.

By Gonzalo López Martí - Creative director, etc / LMMiami.com

  • You know what they say: in Hollywood nobody knows anything.
  • The line alludes to the inability of even the most experienced moviemakers to know in advance whether a movie will be a box office hit.
  • The history of Tinseltown is littered with flops with the best talent and the fattest budgets, the highest screening scores and even the best reviews.
  • The art & craft of making movies, not unlike that of making ads, is an obscure art for odd people.

The ANA Alliance for Inclusive & Multicultural Marketing (AIMM) today announced a set of key priorities for the coming year that are specifically designed to help marketers increase their focus on multicultural marketing to help drive overall corporate growth.

The pace of change in today’s corporate world is astonishing. A quick glance at the most highly valued companies of 2017 compared to those in 1990 will make obvious how rapidly things have changed on Wall Street and board rooms across the nation. In 1990, the most highly valued companies in the U.S. included mostly petroleum, automotive and prior generation electronics whereas today, companies like Apple, Comcast, Tesla, Facebook, Google and Amazon have quickly taken prominent positions as employers, innovators and highly sought-after blue chip stocks. 

By César M Melgoza, Founder & CEO of Geoscape

By Gonzalo López Martí - Creative director, etc / LMMiami.com

  • We shop to fill the void of our existential tedium.
  • We live to shop and we shop to live.
  • We shop, therefore we are.
  • Shop, return, repeat.

At the start of 2017, the new administration and Congress set tax reform as one of their highest priorities. As work on that began in earnest, it became clear that the reduction in the full deductibility of advertising was once again in play.

A new fiscal year is in sight and you still have no measurable Hispanic or multicultural budget. You’ve shown the C-suite the purchasing power numbers, the demographic trends, and the generational trends to no avail. Well, you’re not alone; 49% of respondents in a recent CMO Council study admitted they do not have a multicultural marketing initiative in place.

2016 may very well be remembered as the year that America’s racial divide became undone. The ubiquity of shootings of unarmed black men.  The ascent of Black Lives Matter, not to mention Blue Lives Matter and All Lives Matter.  The candidacy of Donald J. Trump and its nativist, prejudiced rhetoric.  Pick any random evening, turn on the nightly news, and you are sure to see evidence that, especially in racial terms, the country seems to be coming apart at the seams.  By David Morse - New America Dimensions

Pages