The 2018 ANA Advertising Financial Management Conference was chock full of important learnings on marketing finance and procurement.

The Culture Marketing Council: The Voice of Hispanic Marketing (CMC) announced its 2018 Hispanic Market Guide is now available to download.

Total U.S. digital ad spend reached a record-setting $88 billion last year, according to the latest IAB Internet Advertising Revenue Report, released today by the Interactive Advertising Bureau (IAB), and prepared by PwC US.  This represents a 21 percent uptick over the previous year at $72.5 billion, and marks the first time in this report that digital ad revenues have overtaken television (broadcast and cable combined).

BOTTOM LINE: We are refining expectations for US advertising growth. We now call for +4.8% underlying expansion this year following on +4.5% growth in 2017.

The US health industry is in a period of unprecedented dealmaking. New business models are emerging from unexpected sources. These models, a mix of new entrants and traditional players, are coming together to offer new capabilities and models of care. Their arrival in the industry should prompt players new and old to reconsider their business models and their strategies or risk being left behind.

More than two-thirds of digital transactions in North America take place on mobile, the majority of them via mobile app, according to new data from Criteo.

The ubiquity of the smartphone and its integrated camera has brought about a new era of consumer behavior. One specific form of camera marketing, the use of augmented reality (AR), is quickly gaining traction according to a new report released by The Boston Consulting Group (BCG). The report is titled Augmented Reality: Is the Camera the Next Big Thing in Advertising?

Based in the company’s newly-established Los Angeles office, Macias will be involved in furthering Newsflare’s growing original programming and content licensing operations within the US market.

Despite a mandate to drive growth, chief marketers are still stuck in a decade-long rut that has yet to see them fully optimize the lifetime value of existing customers. In 2008, when asked if brands were fully realizing the revenue potential of customers, 76 percent said no. Ten years later, 77 percent of respondents to the same question in a new Chief Marketing Officer (CMO) Council audit still say no, and 10 percent say they are not even sure.

Google local media revenue -- search and local advertising on YouTube -- is now at $19 billion, according to BIA Advisory Services.  For those scoring at home, that is virtually the same number that collectively, local TV stations pulled in local advertising, around $20 billion or so in a given year.  That should send shivers down the spines of TV executives. But from their point of view, it is a mixed bag, and one that should include -- if not give prominence to -- retransmission revenue.

By Gonzalo López Martí  - Creative director, etc. /  LMMiami.com

In the first two installments of this meandering essay* I compared higher education to organized religion: the latter is bleeding credibility and relevance following a quite similar path to the former.

A Cultural Re:Evolution reveals that U.S. Latinas have reached the tipping point where professional identity takes precedence over other roles in Latinas' lives and represent a new chapter in the evolution of a complex woman who is at the forefront of a cultural, political and generational shift.

There is a wide range of skills and salaries represented in the marketing industry, and a marketer's career path can take many forms. This makes staffing a marketing team with the right players and laying the right stepping stones for your own career a challenge. To make the right decisions, it is essential to stay on top of industry trends.

The proliferation of both video platforms and video content has consumers frustrated and unnecessarily struggling to find what they want. And with user experience at the forefront, content providers, media distributors, and tech companies are being forced to improve the discovery, personalization, and "stickiness" of their content.

The advertising industry is quickly approaching a future where household-level sales attribution becomes table stakes for all media campaigns and channels. This future sets up digital media companies well, but could be disastrous for TV companies.

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