There has never been a more exciting time in media. As we enter 2020, change in the media landscape is accelerating at an unrelenting pace with new technologies, platforms and business models continuing to re-shape our industry.

In a new KPMG study, “The Truth about Customer Loyalty,” we asked close to 19,000 consumers across 20 countries – including 2,000 in the U.S. – for their views on brand loyalty. Their responses clearly show that loyalty is not dead, but it is evolving and there is a lot of headroom for change.

Some of my colleagues expressed concern over last week’s post which likened online advertising to a cult. But what else do you call the unthinking faith that many marketers have in the power of digital advertising? Sadly, data has a lot to do with reinforcing that faith, but the right data can also help marketers break out of the cult.  by Nigel Hollis

By Gonzalo López Martí  - Creative director, etc.   /   lmmiami.com/

  • A few weeks back, South Dakota state authorities launched a series of PSAs under the tagline “Meth. We’re on it”.
  • Next thing you know, a nationwide burst of social and traditional media handwringing ensued.
  • The campaign was lavished with self-righteous outrage and condescending criticism.

HispanicAd.com in association with Adam R Jacobson are proud to announce the availability of the 2019 Hispanic Market Overview. 

By Gonzalo López Martí - Creative director, etc.  /  mmiami.com/

“Beware those who want to save the world,
most likely they just want to control it.”

  • It certainly makes sense to rely on prestigious, independent organizations to help us out in certain fields.
  • It is indeed useful to consult the positions of, say, la Real Academia de la Lengua Española or, in the financial world, Standard & Poor's, Moody's or Fitch.

Her baby boy sick with an earache, Cathy Lopez Negrete came home to discover the water had been turned off due to lack of payment. Days later, Alex Lopez Negrete was leaving for an important business meeting when his car was repossessed.  A week like this one might have deterred many budding entrepreneurs. For the co-founders of Lopez Negrete Communications, these tribulations in 1989 were mere bumps on the road to success.  The firm has grown into the nation’s largest independent, Hispanic-owned and operated full-service advertising and marketing agency.   By Court Stroud

In this installment — with its companion podcast episode — Ginger Conlon, editor-in-chief, and E.B. Moss, head of content strategy for MediaVillage, shine a spotlight on Tim McNeal, vice president, creative talent development and inclusion, for Walt Disney Television.

This IAB research sets the record straight on media related myths and misinterpretations regarding why, how, which and how much direct to consumer brands are budgeting and leveraging opportunities across the media landscape.

IAB research reveals that, in contrast to the most recent wave of high-valuation startups, direct brands are focusing on profitability and customer satisfaction ahead of market share. In fact, 90 percent of DTC brands report that they are already profitable.

NextGen Collective has partnered with Latina founders Karli Henriquez (Know Alias) and Brittany Chavez (Shop Latinx) to bring awareness of Latina Equal Pay Day on November 20, 2019—the day when Latina pay catches up to that of white, non-Hispanic men from the previous year.

 

 

According to the National Women’s Law Center, Latinas earn only 53 cents for every dollar a non-Hispanic white male earns. This disparity equates to more than a $1 million difference in earnings over a lifetime of employment! The good news is that more Hispanics are going to college and graduating with degrees, a key factor to narrowing this wage gap. Between 2000 and 2015, the college attendance rate among Hispanic high school graduates increased from 22% to 37% according to the U.S. Department of Education with Latinas making up slightly more than half of these students.  By Karla Fernandez Parker - Senior Marketing Executive, Branding and Advertising

Viacom International Media Networks (VIMN) announced that Pierluigi Gazzolo, President of VIMN Americas and Executive Vice President of Nickelodeon International, has been appointed President of OTT International and Viacom International Studios (VIS), signaling the increasing importance of VIMN’s OTT and Studio business. 

How do you reach an ever-expanding, fast-growing ethnic market that is extremely loyal to brands and where word of mouth is golden? If you didn’t have to compete so heavily for attention in newspapers, email blasts and other advertising venues, reaching this demographic could be easy.

The 4A’s and The 614 Group released “The Future of Programmatic and Automation,” a report that reveals that full automation is the future of programmatic advertising and data-driven marketing.

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