Brands don’t want to associate with content that makes them look bad in any way.  Last year’s brand safety controversies stirred fears that advertisers would back away from platforms like Facebook and YouTube, but spending has continued to surge.

Over the past ten years, I have witnessed the disappearance of powerful brands and with it the diminishing of a level of enchantment that once fed our “can do, anything is possible” American view of the world.  This is the first report in a five-part series exploring the impact on people and our culture of powerful brand vanishment and why, more than ever, we need these cultural artifacts back among us.  By Jane Cavalier

BEN hires Maria Teresa Hernandez as Vice President of Client Development to lead multicultural business development

The 4A's issued a Fair Play Charter to its members, asking media agencies, and media departments within agencies, to recommit to fair and equitable treatment of minority media owners.

While the ad industry has been debating whether purpose is a business driver or not, Larry Fink, Chairman and Chief Executive Officer of Blackrock Inc., has no doubt and is willing to use the $1.7 trillion in active funds managed by Blackrock to push companies to make positive contribution to society.  by Nigel Hollis

If the Super Bowl is indeed a barometer of national sentiment, it is quite clear that the mood of the masses is shifting. Save for some allusions to recent natural disasters, the “cause marketing”, “virtue signaling”, social commentary and moral grandstanding we witnessed last year seem to have taken a backseat. The Dow is a damned geyser. The labor market is tight as a Telemundo weather girl’s dress. Taxes are low, life is good. Rocket man? Border walls? We’ll get to that later. It’s time to make hay now. It’s back to business in ‘murica to judge by the hefty prices brands, movie studios and streaming services*** are paying to appear in the crevices of the last football game of the season. So, what can we say of the repertoire? It was quintessential Super Bowl fare. Crowd-pleasing tropes, unpretentious gimmicks, not too brainy. Don’t overthink it, just throw a ton of money at the brief. Write a simple script, have the planners sign off on it and get a seasoned, big name director to shoot the boards. With “a big name director” I mean someone who knows how to blow shit up and handle celebrities. And their publicists. Problem is, advertising is always a tossup. Even if you throw all the right ingredients into the equation to play it safe with a sure bet, the acid test of memorability can still be elusive. Hence, without further ado, I give you my impressions below.  Disclaimer:  what you are about to read is 100% morning after unaided recall.  By Gonzalo López Martí - Creative director, etc. /

Economic momentum is accelerating. CEOs around the world sense the opportunities for expanding in the US through 2018.

The new book “Auténtico, The Definitive Guide to Latino Career Success” is co-authored by Latino executives Andrés Tomás Tapia, a senior partner and Inclusion Strategies Solutions leader at Korn Ferry, and Robert Rodríguez, PhD.

Food Marketing Institute (FMI) and Nielsen released their second year findings of its "Digitally Engaged Food Shopper" study.  Building on the joint research findings issued in 2017, this second set of insights examines what food and beverage manufacturers and brick-and-mortar retailers need to do to ready themselves for the rising digital grocery landscape, identifying six digital imperatives for omnichannel success.

By Gonzalo López Martí - Creative director, etc./

  • Technology finally confirmed what we had suspected all along (especially us cynics in the ad biz): nobody gives a damn about those brainy, carefully fact-checked foreign policy op-eds that appear on the Sunday paper.
  • Our newfangled ability to track what people click on on their various devices is one rude awakening: most folks out there seem to have quite corny consumption habits.
  • To put it mildly.
  • Dancing cats, wardrobe malfunctions, celebrity gossip, the Paul bros, conspiracy theories.

Employ these five key tactics of growth hacking and supercharge your brand or company's growth.

In this report, Chick Foxgrover, 4A’s EVP of creative technologies and innovation, shares his perspective on this year’s CES conference — including key take-aways for agencies, insights on voice technology, VR, smart homes, and more.

Most digital strategies don’t reflect how digital is changing economic fundamentals, industry dynamics, or what it means to compete. Companies should watch out for five pitfalls.  The processing power of today’s smartphones are several thousand times greater than that of the computers that landed a man on the moon in 1969. These devices connect the majority of the human population, and they’re only ten years old.

OK, I admit it. Every now and again I talk to myself, usually under moments of stress or excitement. And it occurs to me that with the advent of voice-first technologies digital designers, advertisers and researchers could get a whole new set of insights into how people experience their content. Of course, they might not always like to listen to what people say.  by Nigel Hollis

TurboTax focuses on Latino EmpowermentTurboTax announced the launch of its new integrated Latino marketing campaign aimed at giving Latinos the confidence that with TurboTax their taxes are done right with a guaranteed maximum refund.