Top policy experts and trade organizations today launched the new “Privacy for America” coalition, which will work with Congress to support enactment of groundbreaking comprehensive federal consumer data privacy and security legislation.

With the U.S. multicultural population projected to grow by 98 million people in the coming decades, Acosta expects multicultural shoppers will continue to have significant influence on the grocery shopping experience.

The price and promotion of a consumer packaged goods (CPG) product can make or break its success. Price can directly affect a product’s ability to sell, and at what velocity. And promotions have the ability to influence consumers’ purchasing decision in a particular moment. Combined, these two factors can significantly impact a product’s success on and off the shelves.

Univision Communications Inc. today announced that it has completed the sale of assets comprising Gizmodo Media Group (GMG) and The Onion to Great Hill Partners.

By Gonzalo López Martí - Creative director, etc. /

  • The global consulting behemoth Accenture acquired Droga5.
  • Droga5, in case it doesn’t ring a bell, is a darling of the creative firmament if there ever was one, up there with Wieden & Kennedy, 72 & Sunny and a few others.

MAGNA just  published  updated  estimates  and  forecasts  on  US  media  owners’  net advertising revenues (NAR). It reveals that advertising sales reached a new all-time high  in  2018,  at  $212  billion.  Advertising  spending  grew  by  almost  +10%  (+9.6% exactly),  driven by the robust economic environment and cyclical ad spend (Winter Olympics, FIFA World Cup, Midterm Elections).  It was the ninth consecutive year of growth   and   the   strongest   growth   of   the   twenty-first   century,   exceeding   the performance of 2016 (+9%). 

The marketing industry produces some of the happiest employees around. It's a proven fact: According to a 2016 study conducted by Calif.-based staffing company Robert Half, marketing and creative professionals — in addition to having the highest interest in their work — are among the happiest employees in several different industries. And yet, marketing organizations are competing for talent with other industries, and sometimes losing out to industries perceived as more glamorous or which provide more favorable compensation packages.

“Never be afraid to speak up and ask questions. Listen to every person in the room, not just the ones you think might have the right answers. Be fearless, hardworking and humble. The business world can be a tough place to maneuver, but I’ve found that those three qualities are pretty much always appreciated by both your team and clients alike.”

Increased complexity has become the new standard in marketing.  Increased complexity has been exploited to justify advertisers’ increased control over marketing and to marginalize ad agency involvement.  Yet, brands continue to languish.  The complexity trend needs to be reversed.

By Gonzalo López Martí - Creative director, etc /

  • We have a callous tabloid & trash TV star prone to twitter tirades in the White House and a 30something clueless hipsteress with socialist messianic delusions in the House of Representatives.

Despite early warning signs of a global economic slowdown, the possibility of a recession is not keeping most advertisers up at night. Ad spending will continue to rise across the globe, with digital driving most of the growth. That said, total media and digital ad spending growth rates will be weaker than they were in 2018, but that’s indicative of a market in transformation rather than budgets tightening.

The potential applications for 5G have the mobile market abuzz as many wonder how the network’s faster speeds and lower latency will revolutionize the industry. Each “G” iteration came with its own unique values … 1G brought us voice, 2G messaging, 3G the Web, and 4G unleashed video, so what about 5G? See predictions for what it will—and won’t—do.

At the outset of 2019, we have unequivocally entered a new era of extreme customer disloyalty. Consumers today are more disloyal than ever before; the once steadfast consumer retail environment primed to grow brand-loyal hearts has shifted to a more capricious climate, where product infidelity is now the norm.

A small number of innovative chief marketing officers (CMOs) are helping their organizations generate shareholder returns 11 percent higher than those of their industry peers by delivering hyper-relevant customer experiences, according to a new report from Accenture.

Historically work was, well, work. It was about meticulously measured and critiqued efficiency, with breaks or lighthearted moments with colleagues considered taboo. We softened a bit during the 1960s and 1970s, socializing during breaks to smoke or drink, but even these interactions had a stiff formality that hardly promoted letting loose or having fun.1 It is only in the past couple of decades that business leaders have realized what we now know to be true: that humans are inherently social and playful, and introducing these characteristics into the workplace won’t actually hurt the bottom line. Even so, until more recently, a positive, social work environment was merely something “nice to have” rather than essential, because companies figured the real reason employees stayed was for stability, or pay, or prestige.