The Ninth Circuit Court of Appeals last month rendered a very important decision. This decision threatens to allow states and localities far more leeway to impose government mandated disclosures in advertising with potentially extremely adverse impacts.

More retailers filed for bankruptcy in the first three months of 2017 than in all of 2016, sparking headlines warning of a retail apocalypse and painting Amazon as the villain.

Mobile advertising accounted for more than half (51%) of the record-breaking $72.5 billion spent by advertisers last year, according to the latest IAB Internet Advertising Revenue Report, released by the Interactive Advertising Bureau (IAB), and prepared by PwC US.

"Watch out! They are coming!" reported The Drum when Accenture and Deloitte appeared on the pitch list for Nissan-Renault's global account review. They are "spreading their tentacles, seduced by marketing services!"  By Michael Farmer - Madison Avenue Manslaughter

Expect the Hispanic and Latino community’s contributions to the U.S. economy to be nothing short of monumental in the coming decades. Not only is this demographic expected to make up a third of the U.S. population by 2050 — translating into immense buying power — this group is also creating businesses at 15 times the national rate, according to one report.

The aspirational purchase – buying an item because it evokes a sense of financial achievement beyond what is realistic – drove much of the retail world in recent years. Designers led the market, particularly in apparel, and consumers followed.

A new survey of corporate communications, marketing and industry leaders reveals that 76% rely on word of mouth recommendations from their peers to find PR and other communications agencies. 

Everywhere we turn lately, there seems to be a new corporate crisis in the headlines. Some of the largest, most visible and successful companies are being forced to publicly apologize — while feverishly attempting to convince their customers that these unfortunate incidents are only isolated blips — without any implication of systemic organizational issues.

By Gonzalo López Martí - Creative director, etc. /

  • Business thrives in clusters.
  • Promiscuity.
  • Most industries operate like groups of stray cats in an alley: they might sound like they are fighting but they are in fact mating.
  • A ckusterf*ck in the very best sense of the word.
  • Let’s call it “clusterluck” (wink wink nudge nudge) or the sake of coining a catchy corporate jargon-friendly neologism.

NBCUniversal Telemundo Enterprises revealed its 2017 Upfront theme of “Shift Happens,” a nod to the changes taking place in Hispanic media.  To celebrate the Hispanic “shift” that Telemundo has identified and led in the Hispanic media industry, the Spanish-language network will hold an exclusive event for advertising clients and business partners on Monday, May 15 at The Manhattan Center’s Hammerstein Ballroom.

By Gonzalo López Martí - Creative director, etc. /

  • When I started my little ad agency -ok ok, my boutique- a client of mine said to me: “An agency? Another one? In Miami? Really?”
  • It wasn’t as sarcastic as it sounds.
  • In fact, she was truly concerned about me.
  • She thought I was a bit nutz.

Even as digital ad spending takes off, the sharp divide between the haves and have-nots keeps increasing.

A new index from The NPD Group’s Checkout TrackingSM shows that some of the biggest names in retailing and foodservice have become fully woven into American life – reaching an extraordinary percentage of buyers at least once a year.

By Gonzalo López Martí - Creative Director, etc. /

  • There’s a cottage industry around the concept of “growth hacks”.
  • It is built around one premise: there always is a shortcut, an alternative way, a silver bullet.
  • Growth hacks, however, must be firmly rooted in big data.
  • It ain’t just throwing spaghetti to the wall to see what sticks.