I have just reached the 100-day mark in my role leading the 4A’s, and one thing has been made exceedingly clear to me over the past few months: Before we can make true progress, we must address a critical issue. That issue is trust.  By Marla Kaplowitz - 4A’s President and CEO

There’s no right or wrong way to snack, but there’s little doubt that Americans are growing increasingly health conscious as they reach for a bite in between meals—or in place of one. And as consumers’ hunger for healthful options rises, it’s important for retailers and manufacturers to stay on top of consumption trends in the produce aisle.

New research by the World Federation of Advertisers (WFA) has found that global brands have made major changes or are planning to make extensive changes to their media governance practices across a wide range of areas.

Emojis reportedly work in email marketing. But people who use them in the office are seen as incompetent.

Bob Liodice, the President and CEO of the ANA, once said (and I'm paraphrasing here) that client CMOs are not sufficiently in charge of the activities of their agencies.  He wasn't chastising them but merely sending a word of caution that if clients expect more from their agencies, particularly in areas of transparency, they have to be more intimately involved in what they do and how they do it.  By Mike Drexler

BOTTOM LINE: 2Q17 advertising likely grew around +5% in the United States during 2Q17 against despite a -1% decline in national TV advertising and double digit declines for many other media.

Whether people in the United States believe they can thrive economically in a digitally disrupted world depends strongly on the amount of education they’ve attained, according to a new survey.  By Don Baer, worldwide chair and CEO of Burson-Marsteller

The agency holding companies continue to find themselves the pariahs of the industry, implicated in dubious media-buying practices, non-transparent digital media processes — and now by murky advertising production practices as well.

In an era of hyper-segmentation and personalization, can mainstream marketing still provide total relevance? The concept of mainstream is obsolete. It comes from a simpler time, when the U.S. population was less diverse. The overwhelming majority was non-Hispanic, White, Anglo-Saxon, and Protestant, and, relatively speaking, the population was much more economically secure.

BOTTOM LINE: Marketer trade group the ANA has released a detailed report on fee transparency issues in the commercial production ecosystem, which is the focus of a Department of Justice probe. While the report does not detail any specific agency or holding company’s wrong-doing, the description of practices and recommendations to marketers may add to the scrutiny marketers are increasingly applying to their agency and holding company contracts.  By Brian Wieser / Pivotal Research Group

Few sectors have experienced as much disruption as banking over the last decade or so. The trusted partner personified by a high street presence and friendly bank manager has given way to an uneasy hybrid of digital and telephone services. Recession, digitisation, and high-street closure have changed our relationship with banks from trusted partner to service provider. Banks have suffered from their lack of customer centricity, focusing on sales rather than forging the long-term relationships of old.

Rapid adoption of Artificial Intelligence (AI) and Intelligent Automation (IA) brings a host of broad questions leaders must thoroughly consider as their organizations move into the automation age. A new KPMG LLP report explores these potentially massive issues and provides important insights to help drive decision making as robots and cognitive technology begins to outpace human intelligence.

Bernardo Rodriguez will be responsible for advancing J.D. Power’s digital transformation with responsibility for new product development, branding, marketing and mergers and acquisitions. In this role, Rodriguez will be responsible for the design and content of J.D. Power’s digital interface with clients and consumers, reporting directly to Finbarr O'Neill, Chief Executive Officer and President.

María Elena Salinas, an influential voice in television and Hispanic America for more than three decades, announced that she plans to leave the Univision News anchor chair at the end of the year.

Univision Communications Inc. (UCI) on the heels of promoting Steve Mandala to president of Advertising Sales and Marketing, announced a new leadership team to manage its growing portfolio of ad-driven platforms.

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