Growing up in Puerto Rico, Ingrid Otero-Smart was so introverted she rarely spoke in school.  Yet as President and CEO of Casanova McCann, Otero-Smart runs one of the largest multicultural advertising shops in the country. The firm works with blue-chip clients including Nestlé, U.S. Army and the California Lottery. This year, it was the most-awarded U.S. Hispanic agency at the Cannes Lions International Festival of Creativity, the second year in a row Casanova earned that recognition.  By Court Stroud

Fifty years after the first computer network was connected, most experts say digital life will mostly change humans’ existence for the better over the next 50 years. However, they warn this will happen only if people embrace reforms allowing better cooperation, security, basic rights and economic fairness.

 

We first started the Hispanic Television Summit 17 years ago for Broadcasting & Cable and Multichannel News. In 2002, the focus was primarily on Spanish language TV programming.   The marketplace was concerned with how networks were negotiating for carriage on cable or satellite, and how they would help to attract Hispanic subscribers for pay TV providers, while broadcasters stressed how they dominated the share of audience.  By Joe Schramm, Managing Partner & President, Schramm Marketing Group

Fuse Media announced that Fernando Romero has been promoted to Head of Advertising Sales, reporting directly to the CEO.

NGL Collective was once again recognized as one of the “Best Entrepreneurial Companies in America” by Entrepreneur magazine’s Entrepreneur360™ List, a premier study delivering the most comprehensive analysis of private companies in America.

By Gonzalo López Martí - Creative director, etc.  / lmmiami.com

  • Stop for a minute and consider this: the entire edifice of our industry is glued together by a few cognitive, psychological and behavioral phenomena.

In the future, will your wearable device recommend what to add to your grocery list? Will you be able to order a new chair from a mobile 3D printer that can deliver it to you in the next hour? When you reach for your favorite brand on the shelf, will it automatically communicate to the manufacturer to re-stock the shelf faster?

It is no secret that Univision Communications, led by CEO Vince Sadusky, has been looking to deleverage. With the September delivery of the privately held company’s Q2 results, Sadusky reiterated a July 3 company statement confirming that Univision’s Board of Directors is reviewing strategic options and that Univision has engaged financial advisors to assist with the process.  By Adam Jacobson

Increasing the number of companies led by women and multicultural entrepreneurs is not a top priority among the venture capital industry, despite data suggesting VCs acknowledge the opportunity to maximize returns, according to a new report and survey released by Morgan Stanley.

There are millions of youths playing soccer in the United States. So why is the men’s national team so terrible?

I was honored to participate with experts from Edelman, Catalyst and Social Global Leaders in a panel discussion at Enactus about the future of work. Our collective perspective was clear: As a result of radical technology-driven disruption, organizations and their leaders must acknowledge their profound influence on redefining how work gets done.  By Fiona Grandi

Internet advertising revenues in the United States totaled $57.9 billion for the half year (“HY”) of 2019, with Q2 2019 accounting for approximately $29.9 billion and Q1 2019 accounting for approximately $28.0 billion. Revenues for HY 2019 increased 16.9% over HY 2018 over HY 2018 with revenues of $49.5 billion.

In Norbert Weiner's landmark 1950 book, The Human Use of Human Beings: Cybernetics and Society, he shares a model for the future of communications and media that is, in fact, applicable today. "Entropy," he theorizes, "is the original sin." It's a tendency in the universe toward the loss of differentiation, and a failure to differentiate among multiple choices leads to chaos. To Weiner, chaos means complete stasis, where everything is so balanced that there is no differentiation of energy and effort, resulting in complete "uselessness, thus creating stasis and chaos." Entropy is the Second Law of Thermodynamics.

iHeartMedia announced that Yesenia Bello has been named iHeartMedia’s Senior Vice President of Multicultural Sales, effective immediately.

By Gonzalo López Martí - Creative director, etc.  /   lmmiami.com

Last week I ranted about the so-called Mimetic Theory.*

  • Conceived by the late René Girard, an anthropologist and Stanford university professor, its premise is quite simple: it is impossible for us humans to make fully informed decisions and, therefore, we proceed to imitate other people’s behavior.

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