By Gonzalo López Martí - Creative director, etc /

  • It was common practice in Madison Avenue well into the 00s to give every employee their own office.
  • Not only senior execs, some mid-level and junior ones got one too.

Achieving transparency in the programmatic media buying ecosystem remains a persistent challenge for marketers, but there are steps companies can take to ensure that their agencies and media partners are held accountable for digital ad expenditures, according to a new study.

Even though the city was built on gambling and vice, the new Las Vegas has proven to be so much more. A-list theater and restaurants dominate the Strip and there are family friendly opportunities around every corner. In 2017, this is definitely not the Vegas of your childhood and even your parents’ childhood.  By Ozzie Godinez - CEO and Co-Founder at PACO Collective

Vincent Cordero and David Torres have launched INVIVO Media Group, a privately-held 360 brand and business amplification company including live music promotion, talent commercial partnerships and strategic media consulting, with a particular focus on the U.S. Latino and the Latin American marketplaces.

Uncertainty is causing consumers to engage in money-saving efforts, but they’re still opening their wallets for the right premium products.

Boost Mobile introduces its new brand campaign, “Project Switch.”

By Gonzalo López Martí - Creative director, etc /

  • Don’t let the social media echo chamber fool you.
  • Haters, aka trolls, tend to be a minority.
  • Haters force people to take sides.

Representatives Kevin Yoder (R-KS) and Eliot Engel (D-NY) have sent a “Dear Colleague” letter to Speaker of the House Paul Ryan (R-WI) and Minority Leader Nancy Pelosi (D-CA) in support of protecting the current tax deductibility of advertising. This letter is extremely significant for the advertising community and shows wide congressional support for our industry. There were 124 bipartisan members of Congress who signed the letter.

Around the globe, shared service centers (SSCs) have proven their commitment to becoming more efficient and effective, according to Deloitte’s 10th biennial “2017 Global Shared Services Survey.” Providing insight into the reality of the wide-ranging scale of modern business

Niccolò Machiavelli, one of history’s great futurists, might have predicted the Internet of Things (IoT) when he wrote, “There is nothing more difficult to take in hand, more perilous to conduct, or more uncertain in its success, than to take the lead in the introduction of a new order of things.”

But just because you, an advertising professional, possess these behaviors does that mean everyone else in this country does too?

The role of public relations is evolving. The ANA partnered with the USC Center for Public Relations at the Annenberg School for Communication and Journalism to understand current client-side marketer perceptions of public relations.  By Bill Duggan, Group EVP, ANA

Ad agencies have had a tough time for the past decade. Reduced retainers. Disappearing AOR relationships, as clients expanded their portfolios of agencies. Inflating Scopes of Work, straining the capabilities of agencies' downsized and juniorized staffs.  By Michael Farmer - Madison Avenue Manslaughter

Euclid Analytics revealed the results of its Evolution of Retail, 2017 Generation Z Shopper survey report, which highlights the shopping behavior of Generation Z (Gen Z) consumers, alongside other consumer shopping behavior and preferences.

By Gonzalo López Martí - Creative director, etc /

  • The social media lynchings we’ve witnessed lately will come back to haunt us.
  • The average CMO is scared to such a level of sh**lessness these days that it will make it close to impossible to get anything fairly disruptive approved.
  • Creative-wise, that is.
  • And, by osmosis, strategic-wise, advertising-wise, marketing-wise.