Over the past decade, many consumer-packaged-goods (CPG) companies have mastered the fundamentals of pricing, promotions, assortment, and trade investment—revenue growth management’s four main elements. While that development has allowed CPGs to reliably capture value, the landscape has shifted, and the bar is rising.

Call her Ms. 305 Worldwide.  Karina Dobarro has been named Chief Strategist and the highest-ranking woman at a venture launched by Cuban-American rapper Pitbull (Armando Pérez) and Horizon Media founder and CEO Bill Koenigsberg. Named 305 Worldwide, a play on two of the musician’s nicknames (“Mr. 305” and “Mr. Worldwide”), the new marketing agency concentrates on quality storytelling for multicultural audiences.  By Court Stroud

Like professional athletes at the mercy of team owners always looking for the next superstar, chief marketing officers appear to have the shortest tenure of any member of the C-suite. The median life span in the role was 28 months in 2018, dropping from the 31-month median tenure a year earlier, according to Spencer Stuart. While some departing CMOs are tapped for internal roles beyond marketing, such as general manager, more often than not they are shown the door and move on to their next gig.

Organizations are continually tasked with understanding what their employees do, the tools they use to accomplish their work, and the environment in which they operate, and 70% of HR executives recognize the need for overall digital transformation. Just as the technology evolves, workplace culture must continue to be an utmost priority for leaders – and not just those in the C-suite.

A new study by the Pew Research Center revealed that there is not only a growing division between Americans of both parties since the acrimonious 2016 election, but that levels of animosity are on the rise as well.  By David R. Morse, CEO & President of New American Dimensions

This year marks the fifth year of our research on women in the workplace, conducted in partnership with LeanIn.Org. We look back on data and insights since 2015 from close to 600 companies that participated in the study, more than a quarter of a million people that were surveyed on their workplace experiences, and more than 100 in-depth one-on-one interviews that were conducted.

For every ad featuring strong women and girls, there’s the inexplicable product that was marketed specifically to women—but didn’t have to be. From household cleaners to snacks, some brands are creating unnecessarily gendered versions of products and often charging women more for it. The spotlight on this practice, which is referred to as the “pink tax,” is growing hotter. And it’s leaving the door wide open for new brands to make waves by openly calling attention to pink taxed items, challenging sexist stereotypes, empowering underprivileged women and creating products that put the comfort and desires of women, rather than society’s expectations, first.

LBI Media, Inc. (with its affiliates, “LBI” or the “Company”) announced it has successfully completed its court-approved reorganization plan and emerged from the chapter 11 process.

By Gonzalo López Martí - Creative director, etc.  /  lmmiami.com

  • Mimetic theory is a philosophical/anthropological concept subscribed by certain libertarian Silicon Valley types.

With so much content available to young adults these days, their media consumption differs greatly from that of older age groups.
In this constantly changing ecosystem, TV channels and digital platforms are competing creatively to nurture their appeal to this audience.

A recent WARC newsletter offered up an article titled, “How e.l.f. re-engaged with consumers”. The review of how the U.S. cosmetics company achieved this was interesting and led me to reflect on the need to adapt your media strategy to be appropriate to your brand’s status.  by Nigel Hollis

The 2016 ANA report on media transparency was a welcome and long-overdue wake-up call for the global advertiser community. By highlighting the existence of nontransparent trading practices in the U.S. media market — by most measures the largest and most sophisticated in the world — the report focused many national and global advertisers' attention on the issue of transparency in media. It was the first stepping stone on the journey to more transparent media trading.

Consumer confidence among Hispanics in the United States jumped in the third quarter of 2019 as optimism grew for the economic outlook for the U.S., according to a new national consumer sentiment index conducted by the Florida Atlantic University Business and Economics Polling Initiative in FAU's College of Business.

The entertainment industry has long influenced the products consumers buy. For instance, “Top Gun,” the hit 1986 film about a U.S. Navy pilot, helped popularize Ray-Ban‘s Aviator sunglasses. They haven’t gone out of fashion since. Today, the amount of content generated from streaming services and other forms of digital media is exploding. As a result, consumers increasingly will be exposed to new ideas for product use.

The National Retail Federation said it expects holiday retail sales during November and December to increase between 3.8 percent and 4.2 percent over 2018 to a total of between $727.9 billion and $730.7 billion. The numbers, which exclude automobile dealers, gasoline stations and restaurants, compare with an average holiday sales increase of 3.7 percent over the previous five years.

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