The Direct Marketing Association (The DMA) released a white paper, titled Direct Marketing and the Anthrax Challenge: Summary of Observations and Responses, indicating that direct mail member companies have experienced a negligible impact on revenue and business practices in the wake of recent ma
Contradicting current notions that consumer confidence has plummeted to an unprecedented low, 75 percent of shoppers recently surveyed expect to spend at least the same amount of money for the 2001 holiday season as they did last year- with 15 percent of them saying they plan to spend even more.
With The Direct Marketing Association’s (The DMA) 84th Annual Conference serving as the backdrop, leaders of several of the nation’s top direct mail companies today said the business world is playing its part in ensuring the safety of the mail.
The Procter & Gamble Company announced its commitment to spend $1.5 billion with minority and women suppliers annually by 2005, making P&G eligible to join the supplier diversity industry's Billion Dollar Roundtable (BDR).
Yahoo! Inc. and ACNielsen announced the results of a special supplementary Yahoo!/ACNielsen Internet Confidence Index, designed to measure confidence levels in the Internet following the events of September 11, 2001.
In response to the local impact of the national tragedy on September 11th, Mayor Edward D. Garza has appointed Adolfo Aguilar as co-chair, along with previously announced former mayor Lila Cockrell, to lead the recently established Blue Ribbon Commission on the city's economy.
The U.S. unemployment rate increased to 5.4 percent in October, showing the full impact of the Sept. 11 terrorist attacks on an economy that may have been ready for a recovery, according to the Employment Policy Foundation.
Claxson announced it has acquired a controlling stake in StarTV, the second largest advertising sales representative company for pay television in Brazil. Financial terms of the transaction were not disclosed.