Advanced Auto Parts, Google, Match.com, Pollo Campero, Southwest Airlines and ULTA are among the brands to share their culture-driven best practices that are innovating and inspiring the marketing world at the CMC Annual Summit taking place June 10-12 at the Statler Hotel in Dallas. The summit, which brings together the best strategic and creative minds in the multicultural marketing industry, will focus on the theme Culture-Driven Marketing with thought-provoking content to arm a new generation of culture creators with proven strategies to make an impact in today’s complex marketplace.

King Bach, Lele Pons, Brent Rivera, Jordyn Woods…these are some of the top social media stars followed by teens today, according to new Digital Lives Study data from the Culture Marketing Council: The Voice of Hispanic Marketing (CMC). While teens and young adults have always set the social trends from the Beatles to the grunge movement, their following of social media influencers is unique because it crosses cultural and racial lines across all segments.

The Culture Marketing Council: The Voice of Hispanic Marketing opened registration today for its 2019 Annual Summit taking place June 10-12 at the Statler Hotel in Dallas. The summit, which brings together the best strategic and creative minds in the multicultural marketing industry, will focus on the theme Culture-Driven Marketing with thought-provoking content to arm a new generation of culture creators with proven strategies to make an impact in today’s complex marketplace.

Disclaimer: this is just my personal POV. Off the top of my head. I took some mental notes here and there but this is just what stuck in my mind, which I’m hereby hastily putting together for your perusal. Congrats to Gilbert Dávila and team for once again putting together a marquee of first-rate talent coordinated with clockwork care.  By Gonzalo López Martí - Creative director, etc    /    LMMiami.com

 

ANA celebrates 20 Years of Multicultural and Diversity Conferences

When P&G makes it known that this iconic house of brands stands for both Profits & Growth and Purpose & Good, marketers pay attention. It’s no surprise that this quote by P&G CMO Marc Pritchard is being retweeted, reposted and restated as a validating proof point in support of an industry discipline that has been given short shrift: “If you’re not doing multicultural marketing, you’re not doing marketing.”  By Rochelle Newman-Carrasco - EVP, Hispanic Strategy Walton Isaacson

Procter & Gamble and its ad agency Wieden + Kennedy received top honors last night, winning the Best in Show award in the Multicultural Excellence Awards competition, held by the ANA (Association of National Advertisers), for a spot called “Love Over Bias.”

Communications guru Daisy Expósito-Ulla joins the American Advertising Federation (AAF) chapter at The City College of New York for a conversation on Oct. 25 about her dynamic, high-profile career at the cross sections of marketing and social equity.

Círculo Creativo has announced that entries to the 7th USH Idea Awards are now open. Agencies will have until October 29th to submit creative pieces to the festival.

Category winners in the 18th annual Association of National Advertisers’ Multicultural Excellence Awards competition were announced today, and will be honored in November for their industry-leading multicultural advertising campaigns

The television and film industries have begun to recognize the value and appeal of Hispanic television, but executives speaking at the Hispanic TV Summit say that there needs to be a greater Hispanic presence both in front of and behind the camera.

With the vast number of entertainment choices available to all consumers, getting the Hispanic community to pay for content specifically targeted to their community must connect personally with them, according to a panel session at last Thursday's Hispanic TV Summit.

Independent networks navigating the increasingly fragmented TV market need to differentiate themselves beyond just better pricing and more choice to be successful, they also need to take a stand, Fuse TV CEO Michael Schwimmer told a packed audience at the Multichannel News/B&C Hispanic TV Summit last Thursday.

Digital may be the rage, but a panel of Hispanic network execs say TV still has impact.  Courtesy of Broadcasting & Cable / Multichannel News

With the focus of most programmers on the myriad over-the-top methods to attract younger viewers, Spanish-language networks are increasingly depending on old-fashioned linear channels for survival, according to a panel at the Hispanic TV Summit.  Courtesy of Broadcastoing & Cable / Multichannel News

Hispanic-targeted mixed martial arts franchise Combate Americas has reached a sponsorship deal with Monster Energy Drink, the two companies announced Wednesday.  Courtesy of Broadcasting & Cable / Multichannel News

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