The brand team for Genentech’s Nutropininjectable human growth hormone was mystified. One-third of all prescriptions was for Hispanic children but non-Hispanic children had better, more consistent outcomes.  by Beatriz Mallory

In the latest episode of eMarketer's "Behind the Numbers" podcast, we continue our conversation about digital health initiatives, looking at some of the innovative services and devices that tech companies are working on to improve healthcare.

Republica partnered with non-profit organization, Amigos For Kids, to create a powerful PSA aimed at raising awareness about the subtle signs of child abuse that, tragically, often go unnoticed. Inspired by the insight that abused children often hide subconscious clues of their situations in classroom drawings, Amigos for Kids created a gallery with a dark, hidden twist during Miami Art Week.

The Healthy Americas Institute of the National Alliance for Hispanic Health (the Alliance) released a survey of attitudes toward health care in the Hispanic community. In addition to providing insight on the Hispanic community, the survey was sufficiently powered to allow meaningful comparisons with the perceptions of non-Hispanic whites and non-Hispanic blacks.

Whenever there is an outbreak of the measles, mumps or some other vaccine preventable infectious disease we hear a lot about herd immunity. The notion that if 90%-95% of a population is vaccinated infectious diseases cannot get a toehold in a population. This idea, however, may be providing us a false sense of security because for herd immunity to work, vaccinated individuals need to be distributed evenly among a population to act as buffers against transmission and it turns out they’re not.

Pfizer, Eli Lilly and the other companies engaged in creating and selling pharmaceutical drugs or treatments are expected to spend $4.4 billion on television commercials this year.  That's a seven percent increase from 2016, according to Kantar Media research.  With $5 billion a likely TV ad sales outcome next year, Univision Communications Vice President of Business Development, Dennis O'Leary, wants to see more of this spending directed at the nearly 60 million Latinos living across the United States.  By Simon Applebaum

Covered California is sending videos like "Guadalupe's Story" to potential customers, to encourage them to sign up for health insurance.  The way human brains are wired, it just doesn’t make sense to us to buy something now that we may not need for years in the future.

For young Americans in the dating scene, a new epidemic has emerged – digital dating abuse.

Daddy Yankee is helping Komen Puerto Rico and has offered 50% of the revenues generated by his new video.  

 

 

Pan-American Life Insurance Group (PALIG) announced that it has acquired Hola Doctor Inc. (HolaDoctor). The acquisition is a significant strategic initiative by PALIG that both expands its presence in the U.S. Hispanic market and strengthens its position as a healthcare leader in Latin America.

Many people have a hard time walking away from their devices, even when they know they should.

A wide-ranging public opinion poll conceived and commissioned by LAVIDGE and Mosaic Multicultural found surprising and insightful consumer sentiments about how people are responding to healthcare marketing messages.

The Univision panel was focused on how to provide marketers with tips on how to reach, influence and address Hispanics’ healthcare needs.
 

Men represent 2 out of 5 of the more than 40 million unpaid family caregivers in the U.S., but very few reach out for support. To help male caregivers get the tools and resources they need to take care of themselves and their adult loved ones, AARP and the Ad Council are refreshing their Caregiver Assistance campaign.

Nontraditional players have recognized the tremendous opportunity that lies in the healthcare space, and are innovating with or without pharma partners to solve many of the healthcare issues that patients are dealing with. Companies such as Apple, Google, General Electric, Samsung, Microsoft, and IBM are flooding the healthcare market with innovative approaches to medicine.

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