Sensis has launched SensisHealth, a specialized health care marketing practice to help providers, payers and pharmaceutical companies improve outcomes for a diverse population of patients and caregivers.

Healthcare, as an industry, is uniquely positioned to create powerful social innovation by virtue of the connections between patients, as well as within the community of doctors. The fact that there are almost no good examples of social healthcare brands cannot be written off purely to FDA regulations (or the lack thereof) in this area. The root of the issue is a lack of understanding of how social and technological innovations really affect culture, and how marketing needs to reflect it. A presence of social platforms is a far cry from an understanding of what it is to be a social brand.

The digital revolution continues to transform healthcare fundamentally, and many people believe that a tipping point is finally within reach. In 2014, digital health investments topped $6.5 billion, compared with $2.9 billion a year earlier.  by David Champagne, Amy Hung, and Olivier Leclerc

2016 will be a year of firsts for players within healthcare as the industry adapts to the main forces driving the New Health Economy: the rise of consumerism, the focus on value, downward pressure on costs, technological innovation and the impact of new entrants.

Maintaining a strong brand that represents the core values of the consumers they serve, differentiating from competitive offerings and generating positive customer experiences is key to surviving in today’s competitive healthcare climate. Healthcare, meet the business world.

Until recently, consumerism in the U.S. healthcare industry has moved slowly. However, several converging forces are likely to change the situation soon and result in a more dynamic market. Higher deductibles and copayments, greater transparency into provider performance and costs, and the rise of network narrowing and provider-led health plans are prodding patients to become more involved in healthcare decision making than ever before.

With this in mind, UCSA in partnership with award-winning creatives Abe Garcia (Dieste), Daniel G Milan (Lopez Negrete NY) and Dario Campos (McGarryBowen SAT), and Shooters Films has launched a new campaign focused on cyberbullying.

Responding to the billions of advertising dollars being spent to promote prescription products, physicians at the Interim Meeting of the American Medical Association (AMA) adopted new policy aimed at driving solutions to make prescription drugs more affordable.

A new study looked at what healthcare executives are doing to serve the U.S.' emerging Hispanic population, including challenges, opportunities and strategies surrounding Hispanic healthcare.

Despite all the additional resources in navigators that were deployed in the last open enrollment and even though major health insurers quadrupled their Hispanic-dedicated media allocation from 3% in 2010 to 14% in 2014, a new analysis by ethnicity performed by Santiago Solutions Group (SSG) revealed that the Hispanic enrollment rate still trailed far behind that of any other group even in the best performing states.

Univision Communications Inc. (UCI) as part of its award-winning Univision Contigo empowerment platform, today announced the launch of a month-long health and wellness campaign.

Trust issues are a key reason for pharma’s low ranking. When researching a disease, 66-and-older respondents had little trust in pharma company-sponsored sites.

As The Affordable Care Act continues to sign on Hispanic enrollees, the size of the Hispanic market and its purchasing power of more than a trillion dollars cannot be ignored. Though the Hispanic market has been long underserved, Healthcare companies and organizations have the opportunity -- and the responsibility -- to address this growing demographic.

Gravity Media announced the release of a white paper discussing marketing and communications opportunities for healthcare providers in the wake of the Affordable Care Act reforms and the necessity that outreach methods be tailored to diverse audiences.

Despite commonly accepted notions of “healthy” among consumers, SSG’s recent analysis of “Healthy Breakfast Brands” revealed that there were no common brands among the top 2 “Healthiest Breakfast Brands” among various multicultural segments: Hispanics, Millennials, African Americans and White Non-Hispanics.  

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