The fluidity of the marketing technology space is making it harder than ever for marketers to choose between standalone best-of-breed tech providers and multisolution suites.

The aspirational purchase – buying an item because it evokes a sense of financial achievement beyond what is realistic – drove much of the retail world in recent years. Designers led the market, particularly in apparel, and consumers followed.

Everywhere we turn lately, there seems to be a new corporate crisis in the headlines. Some of the largest, most visible and successful companies are being forced to publicly apologize — while feverishly attempting to convince their customers that these unfortunate incidents are only isolated blips — without any implication of systemic organizational issues.

The promise of cost efficient, real-time targeting means that programmatic advertising has taken the digital ad industry by storm. Magna Global predicts the market for global programmatic will double between now and 2019. However, the evidence suggests that programmatic still has a long way to go before it delivers on its promise.  by Nigel Hollis

Where the issues of brand safety are concerned, the buck begins and ends with advertisers. Why? Because ultimately, agencies, ad tech and martech vendors, and publishers are all working for advertisers!

Signaling an accelerating shift in the digital video market consumer behavior, the percentage of consumers who prefer watching TV shows on television sets plummeted by 55 percent over the past year, from 52 percent to 23 percent, according to findings from the Accenture 2017 Digital Consumer Survey.

New research released by Kantar Media warns that, if the advertising industry doesn’t find a way to measure performance accurately and consistently, Proctor & Gamble’s threat to pull spend from digital advertising will be just the tip of the iceberg.

A long time ago, in a galaxy far, far away, there was a simple marketing world.

Marketers are pushing the boundaries on acceptable practices in their social media influencer campaigns – and regulators are pushing back.

Yes, there are many countries where the spend on digital has now surpassed TV. Yes, the average share of spend on digital worldwide is about 33 percent.  by Nigel Hollis

As we near the most “archetypical” of Hispanic holidays, Cinco de Mayo, instead of getting into an exhausting explanation of why (or why not) the day is important, below are my “cinco” mega topics to keep in mind when activating Hispanic marketing.  by Roberto Siewczynski

Global brands are improving their ability to brief for integrated communications but some familiar failings remain, according to a new survey from the WFA. The results indicate that while many advertisers have improved their briefing there is still work to do on lack of alignment, clarity and timing.

Ad technology makes it possible for advertisers to reach specific target audiences on Web pages that can hurt an advertisers’ own brand.  

Where will traditional TV networks find its new advertisers?  Will they be niche down-market advertisers or high-end luxury marketers?

Authenticity and transparency are today’s watchwords and have become synonymous with millennial audiences in our digital environment, the only environment millennials have ever really known. Consequently, brands are now able to connect with these always-on consumers in an unprecedented way.

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