Traditional celebrities built their influence and fame through traditional channels such as television, radio, magazines, movies, music, or other fields of talent. They have fan bases across all age groups, income levels, geographic locations, and a varied general public. Internet celebrities, on the other hand, built their presence through non-traditional media channels such as social media, blogs, vlogs, and other internet-based platforms. They have subscribers on various platforms including YouTube, Instagram, Facebook, and Twitch TV; reaching niche audiences who have specific interests.