Marketing | HispanicAd.com

The Next Big Thing in Media & Advertising: Simplification

March 27, 2020

It has been 16 years since Facebook's founding and Google's IPO in 2004. Marketing, media, and creative players rushed in to master the new digital and social innovations across all viewing platforms. Complexity replaced simplicity and has grown without bounds. Excess complexity is a disaster. It's time to eliminate it.

Comscore Reports Surging Levels of In-Home Data Usage

March 26, 2020

New research from Comscore shows how in-home data usage has jumped as millions more people work from home and at least 70 percent of American schools have shut down amid the COVID-19 pandemic.

Marketers struggle to make informed decision during chaos

March 26, 2020

New CMO Council Research Finds Marketers Lacking On-demand Data Insights to Adapt, Adjust and Make Tactical and Strategic Marketing Recovery Moves

Beyond the outbreak: how Covid-19 will affect the global advertising market [REPORT]

March 26, 2020

Many industry sectors may decrease marketing and advertising spending this year as a result of slower sales and profits. MAGNA expects the impact on revenues to be severe for the Travel and Restaurant industries, moderate for Retail and Automotive, mild for Consumer PackagedGoods (CPG/FMCG) and potentially positive for Ecommerce and Home Entertainment (SVOD).

New Urgency for Defining the Enterprise Brand

March 25, 2020

It’s incumbent upon corporations to clarify the identity behind their brands — and marketers and communicators together must play a vital role

Marketing Down 8.7% Advertising Up 7.9% What's Wrong With This 2025 Forecast?

March 24, 2020

Total marketing communications and advertising investments will decline more than $50 billion annually between 2019 and 2025, from $589.8 billion to $538.3 billion, according to The Myers Report's new Marketing & Media Economic Data and Forecast 2000–2025. Yet advertising's share will grow a projected 7.9%, from $214.5 billion in 2019 to $231.4 billion in 2025.

Marketing do’s and don’ts during the COVID-19 crisis

March 24, 2020

IThe current crisis is a far cry from the Great Recession but there are things we have learned that are applicable when trying to figure out how to protect brands, businesses and livelihoods. In this post I have listed a few things that brands should do during the crisis and which will help preserve the brand’s standing for the longer-term.. by Nigel Hollis

Communication Breakdown

March 24, 2020

While solutions exist, myriad problems continue to erode the trust between clients and their agencies

When A Recession Comes, Don't Stop Advertising

March 21, 2020

In recent weeks, there has been some talk about an economic recession. When it comes is still anybody’s guess, but another business slowdown is inevitable. It would be the first since the “great recession” ended more than ten years ago. Often times when a recession happens, businesses, fearful of declining revenue, begin to cut back in various areas, including their ad spending. By Brad Adgate

Content Marketing imperative grows in face of Industry & Customer event cancellations

March 19, 2020

With major trade shows, industry gatherings and customer events cancelled around the world, digital marketing content must play an even bigger role in demand generation. Yet, many marketing organizations lack the necessary capabilities and processes to keep pace with a growing content marketing imperative, according to new strategic report from the CMO Council.

Will the demise of TV force advertisers to measure effectiveness?

March 19, 2020

For the vast majority of brands growing market share requires growing penetration which, in turn, requires reaching and influencing a wider audience. Until now, TV has been the primary reach medium, but with the advent of online video and ad-free streaming from the likes of Netflix, Amazon and Disney the supremacy of TV is weakening. by Nigel Hollis

What You Need to Know About Generation Alpha

March 18, 2020

Members of generation Alpha (people born in 2010 until the mid-2020s as ending birth years) are used to getting information fast and easily — which can be challenging for companies to keep up. Most of this is done through AI-powered technology, such as Alexa or other voice marketing technologies.

How brands can survive the COVID-19 crisis

March 14, 2020

The good news about working remotely is that you can still do so while self-isolated after a skiing trip in the Italian Dolomites. However, unlike humans, brands cannot isolate themselves so easily. With the full effects of the COVID-19 outbreak still to be realised what can management and marketers do to ensure the continued health of their brands? by Nigel Hollis

Completing a transformation in the consumer-goods industry

March 14, 2020

In a dynamic environment, every organization must realign its operating model. Consumer-packaged-goods players are no exception. But what’s the secret to a successful transformation? Here are six ideas.

Quality and Efficacy May Beat Out Price Sensitivities Amid Coronavirus Concerns

March 12, 2020

Type the phrase “Can I get Coronavirus from… ” into a search engine and the window will auto-complete your question with an array of options ranging from the straightforward to the seemingly ridiculous. In the current environment, where facts can be fluid and there is an expanding list of information sources that consumers turn to, there’s bound to be uncertainty and uncertain behavior associated with this global health emergency.

Pages