Kraft Foods announced plans to become the first company to use the Smart Choices Program nutrition criteria to identify which products it advertises to children ages 6-11 in the United States.

2010 holds the promise to be a banner year for marketers. Customers and prospects alike are reevaluating their definition of value and actively seeking new business relationships. What's different?

This white paper outlines Nielsen’s approach to the emerging discipline of Shopper Management, an approach that integrates loyalty, transaction and consumer panel information and other contextual data, translates these data sets into segmentation layers that reflect consumer behavior, attitudes, product affinity, spending and promotional response patterns, then delivers actionable insights to guide in-store strategies. Download here.

Marketers in the $4 trillion global communications industry are facing unprecedented challenges in building loyalty and retaining customers as cut-throat competition and new service models undercut pricing, prey on lucrative customers and disrupt established markets.

Advertising, almost by definition is cultural. Advertising influences our culture. The culture influences advertising. Now, in a country with so many different cultures producing advertising that is meaningful to these diverse cultures is a challenge. While it is true that in some cases a single message may do well across cultures, many times the message would be more effective if it is customized to the target culture.

Strativity Group announced it will be unveiling the surprising results of their Customer Experience consumer study.

Competitive crunch and convergence in the $1 trilling dollar global communications marketplace is fueling increased customer churn, and testing customer loyalty. Marketers are facing unprecedented challenges in building loyalty and retaining customers as cut-throat competition and new service models undercut pricing, prey on lucrative customers and disrupt established markets.

WEBCAST: Come learn how three award-winning campaigns arrived at their big ideas, effectively brought those ideas to life in engaging and interactive ways and achieved real marketplace results.Date and time: Thursday, August 13, 2009 11:00 am.

Business-to-business (B2B) firms that adopt strategic marketing practices are winning the race for market share, according to a new study conducted by Booz & Company and the ANA (Association of National Advertisers ).

The customer experience has a multifacted nature that makes it difficult to predict how isolated changes to the experience will affect the overall experience, and thus the brand as a whole.

Social networks, blogs and other communication technologies make it possible for almost anyone to influence how other people perceive your brand and products.

Nielsen Chairman and CEO David Calhoun addressed the 53rd CIES World Food Business Summit in June, providing retailers and manufacturers with a comprehensive view of dramatic shifts in the consumer economy amid the global financial crisis.

On July 27th, State Farm began a 5 spot series of ‘agent integration’ into one of Telemundo’s prime-time soap operas known as ‘Mas Sabe El Diablo.’

The current economic downturn has spawned dramatic changes in how shoppers are spending their consumer packaged goods (CPG) dollars.

Even in the midst of the current recession, 42 percent of nearly 1,000 global business leaders polled plan to increase marketing budgets in 2009, and an additional 43 percent plan to maintain current levels.

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