Listen up, because this is important!  This is a once-in-a-lifetime opportunity for you, the reader, to gain insight into one of the most fundamentally strategic concepts in all of marketing.  In this article, which will hopefully be a bright spot in your otherwise mundane day, you are going to b

StrongMail announced the results of its “2011 Marketing Trends” survey, which provides unique insight into how businesses plan to budget and prioritize marketing dollars in the New Year. Conducted in November 2010, 925 business leaders participated in the global survey.

This whitepaper introduces performance brand advertising and describes methods for optimizing consumer engagement online. Engagement advertising gives brands a unique way of interacting with individuals and the user-generated content they publish. As brands search for ways to effectively engage a mass consumer audience in digital media, performance brand advertising taps into consumers’ motivations and gives brands meaningful ROI for their online ad spending. Alternative advertising methods in digital media such as display advertising cannot deliver the personalization or level of engagement that performance brand advertising delivers.


Marketers are recognizing the value of magnetic content over traditional disruptive forms of advertising, according to research from the Custom Content Council in partnership with branded-content newsletter ContentWise.

Overall, 68% of companies said they were shifting from traditional forms of marketing to more emphasis on branded content, including 61% who reported a moderate shift and 7% who said their shift was “aggressive.”

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Mary Sagripanti / Senior Director, Integrated Shopper Marketing at Kraft Foods

Although the digital space is considered to be a great place to target and reach consumers, when adults were asked which type of ads do they tend to ignore or disregard the most, over six in ten say Internet ads (63%). Among those who ignore Internet ads, two in five say they ignore banner ads (43%) the most and one in five say they ignore search engine ads (20%) the most. Smaller percentages say they ignore television ads (14%), radio ads (7%) and newspaper ads (6%); just 9% of Americans say they don't ignore any of the listed types of ads.

As Latinas adjust to the U.S., they tend to feel more at home and are more comfortable with the changes they're experiencing. Seventy-three percent (73%) of Latinas surveyed in the 2010 Latina Shopper Study, conducted by Redbean Society and New American Dimensions, indicated that they feel at home in the U.S. As would be expected, this feeling increases significantly with acculturation, reaching 83% among acculturated Latinas. Only 40% of all Latinas, and 26% of the acculturated, fear that their children will lose their Latino identity and become too American, pointing to the strength of Latino culture in the U.S. today and the bi-cultural nature of this population.

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Branded content initiatives are considered by marketers to be more effective than any other leading form of advertising and marketing, according to the 2010 study conducted by the Custom Content Council in partnership with ContentWise. The number one reason for using branded content is customer education and retention, and marketers see their investment fueling longer-term returns.

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According to BDO USA, LLP, 63 percent of chief marketing officers (CMOs) at leading U.S. retailers say their 2010 holiday advertising and marketing budgets have remained flat, a continued trend from 2009 (55%) and 2008 (43%). Only 20 percent of CMOs cite a decrease in their holiday marketing and advertising budget, signaling some flexibility compared to 2009 (26%) and 2008 (32%). Seventeen percent of CMOs cite an increase, only slightly less than 2009 (19%).

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A new study by the Chief Marketing Officer (CMO) Council reveals significant blind spots in the go-to-market process as marketers focus on strategy, creative development and campaign execution to the detriment of effective demand chain provisioning.

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If you’re bilingual (Spanish and English), or even know a little Spanish, and have attended the back room of focus groups in the United States you probably have heard weird words like “troca” and “pompa.” The former originates from “truck” and the latter from “pump.” Neither of those words are actually Spanish words, but they have become part of Hispanics’ everyday lexicon. Use of these made-up words in marketing and advertising is arguable, but for those purists out there- like me- remember that our beloved Spanish, even in its purest form, is deeply flawed. By Miguel Gomez Winebrenner / Cheskin TO READ MORE CLICK ON EL BLOG>

While some stores differentiate themselves based on prices, others attract customers through unparalleled service, or uniquely trained sales personnel. As Americans increase their online shopping and their reading of product reviews and discussions online, will the in-store shopping experience ultimately become obsolete?

Teen girls spend a significant amount of their media time online. While texting and listening to music take up a bit more time each day, according to July 2010 research from Varsity, nearly a quarter of girls ages 13 to 18 spend at least 3 hours a day online, and another 37% are on the web for an hour or two daily.

At the end of the year the US Census will begin releasing data from the 2010 Census. The answer s to ten questions will have a profound impact on how we see ourselves as a nation. Across the nation you can expect to see headlines like: “Hispanic Population Grows 42%; Non Hispanic Only Grows 5%”. The coverage will be on every news outlet. In your inbox you can expect an email from your CEO with a link to one of these articles with the question, “What is our strategy?” Not “What is our Hispanic strategy?” The census will show we've moved beyond that. Marketing to Hispanics will now be an integral part of every marketing strategy. By Mary Zerafa is VP of Strategy and Integrated Marketing for impreMedia.

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It's a simple mantra that seems foreign, counterintuitive and down-right risky to those raised with traditional media. But, consumer created media is one of the strongest influencers in the buying decision. Consider these statistics: