Marketing

Merkle released its annual e-mail marketing study, 'View from the Inbox'. Conducted in conjunction with national survey research firm Harris Interactive, the study is designed to measure and track attitudes and behaviors toward permission-based e-mail among U.S. consumers. Permission-based e-mail marketing (PEM) is a marketing approach used to reach consumers who voluntarily sign-up to receive updates, offers and information from select organizations.

Getting the tastemakers on your side.

Practically anyone can start a blog—about whatever interests them. As a result, there are millions of blogs, many covering niche avocations and including product recommendations.

Watch a school of fish swim. They have no leader. No one is telling them what to do. Instead they are paying close attention to the fish next to them, in order to move at exactly the same time in exactly the same direction. This type of swarm behavior defies convention. Animal groups moving together as one without ever being told what to do. The comparison of swarm behavior to human interaction has become increasingly relevant as human instincts and social technologies have merged to create an unprecedented collective intelligence.

This paper is for branding advertisers. By brand advertisers we mean the marketing leaders at the big brand companies as well as the talent at the agencies that work with the advertisers helping them get their message out.

Microsoft Digital Advertising Solutions wanted to make this movie because: “We want to try and tell that digital media is not about technology but about quality of communication, about the interaction between 2 people. There is no better medium than a movie to symbolize the one-to-one communication between people, in this case between an advertiser and a consumer.”

These days, online consumers and companies are collaborating on a range of activities, including R&D, marketing and after-sales support.

Here are a few examples of how brands and consumers are working together online.

It seems to be getting tougher to crack the Hispanic space these days but if you’re going to do it then do it big and do it RIGHT. MySpace Latino’s launch concert on April 11 in Miami is a great example.

If you want to establish your credibility–especially street cred–immediately and unequivocally with today’s Latino, then you have to start on the right foot. CLICK on BLOG above.