Web 2.0 advertising tactics and technologies are gaining traction among auto dealers, becoming an integral element of the marketing mix.

The Chief Marketing Officer (CMO) Council released the findings of its new global survey, “The Power of Personalization,” which shows that inadequate customer data is the key obstacle facing top marketing executives in their adoption of personalized communication techniques.

If you've followed me for any length of time you've probably found that I'm often dubbed a branding gal. It's one of my biggest passions.

If user penetration and usage were all that mattered in marketing, television would get all the attention and budget.

But it doesn't. Depending on who is being targeted, when, and at which stage of the consumer buying process, a range of media could be considered most effective. The popularity and influence of different media can also change over time. A few recent studies illustrate this point.

Seth Godin recently expressed on his blog dissatisfaction with marketing-centric terms , where a person is defined by the marketer, not the other way around. This includes the words "prospect" and "target".

We all know the difference between interactions where someone smiles versus when someone does not. When people smile, the experience more often than not is pleasant, if not enjoyable. In circumstances where people don't smile, the experience is often negative or forgettable.

In an effort to appeal to today's growing number of Latina moms in the U.S., Johnson’s, known for its expertise in baby skincare and commitment to the healthy development and well-being of babies, children and their parents, is launching a marketing campaign focused around the theme and power of a mother's touch.

Sterling Commerce, an AT&T Inc. subsidiary, released the results of a recent survey that shows how consumers want to interact with retailers across channels.

Still wondering if the Hispanic tsunami is going to affect your business?


The Bebé Boom is kicking into overdrive. Businesses may have been able to ignore the writing on the wall before, but now the whole wall is getting repainted.

And I get to revel in a little bit of “I told you so.”

By: Jose Cancela / Hispanic USA

Spending on branded entertainment marketing grew 14.7% to an all-time high of $22.3 billion in 2007, nearly doubling in size over the last five years as brand marketers continue to shift budgets from traditional advertising to alternative marketing strategies, according to research released by PQ Media.

Recently, over a glass of bourbon with an online publisher, a question was raised that I found quite intriguing: Is an analog impression the same as a digital impression?

Obviously, my first reaction was "But of course." After all, an impression is an impression, isn't it?

According to the Selig Center for Economic Growth, Asian Americans represented $253 billion in spending power in 2001, and this number is projected to reach $528 billion by 2009.

How much media can any one person consume? According to BIGresearch’s latest Simultaneous Media Survey (SIMM 11), in which 15,727 people participated, the only way for people to keep up with the deluge of media options is to multitask with other media. The level of simultaneous media usage in SIMM 11 increased over SIMM 10 for all major forms of media.

When making decisions about investments in information technology (IT), organizations must shift their mindset from Wall Street to Main Street in order to retain and win new customers, according to the findings of a global study of Chief Information Officers (CIOs) released by Accenture.

The Chief Marketing Officer (CMO) Council released the findings of its annual Marketing Outlook survey with an upbeat report on spend levels mostly holding steady or trending upward in 2008. However, many marketers say they are frustrated and stymied by organization cultures, senior management mindset, and insufficient budgets.