Asked what activities they did online in the last 30 days, 78.1% of children ages 6-11 reported they played online games, by far the largest percentage performing any particular online activity. The percentage of boys and girls who played online games was virtually the same, 77.7% vs.

In this new frontier of marketing communications, advertisers are faced with a sometimes bewildering choice of digital media options. These new technologies allow for a dynamic two-way forum, allowing consumers to interact with and personalize their media choices. In this survey, the ANA sought to discover how multicultural marketers are harnessing the power of digital media relative to marketers targeting the general population. Are multicultural marketers embracing the same digital opportunities as general marketers? Do they have the same concerns regarding effectiveness and budget allocation?

More than a quarter of the companies who participated in Next Level SMG’s recent marketing trends study said that their biggest single regret of 2007 was not investing more effort to understand what makes their customers tick. At the same time, they said that new products or line extensions launched this year would have the greatest long-term impact on their business.

Project Apollo has just released findings that identify how frequency and recency of ad exposures among both heavy and light category purchaser segments can generate sales for a specific CPG food product.

Get ready with those multi-channel campaigns.

The Web surfing habits of boomers and over-60s are more firmly rooted in traditional media than those of their younger counterparts, according to a Deloitte & Touche study conducted by the Harris Group.

Viral efforts need to include the real world.

Most people use word of mouth, either giving or receiving advice about brands. But influencers, who have sway over others and often engage with multiple audiences, are especially attractive to marketers who want to spread brand news quickly.

I'm going to start something new with this column today.

When it comes to social media, forget the concept of advertising to a captive audience and instead focus on creating branded content that people want to see and would choose to share with others: brand advertising as social media content.

The way communicators dispense information is out of sync with the way consumers use media, according to Media, Myths & Realities, a comprehensive survey of media usage among consumers and communications professionals conducted by global public relations firm Ketchum and the University of Southern California Annenberg Strategic Public Relations Center.

"What do YOU think?"

Word of mouth is not limited to cutting-edge influential consumers. The majority of consumers give and get perspective on purchases, according to Forrester Research's "NACTAS Benchmark Survey."

Six in 10 US consumers surveyed said they shared product advice with family and friends.

IMMI research shows the importance of gathering and interpreting data from multiple platforms to get an accurate read on advertising reach. Looking at radio or television in isolation does not give advertisers a true sense of their campaign’s performance.

The recent flurry of announcements touting new marketer/agency integration models suggest that more marketers, holding companies and their agencies are convinced that re-bundling both above- and below-the-line services under forced integration and collaboration will actually result in more holist


Have you ever wanted to get inside another marketer’s head? That is exactly what researchers from Anderson Analytics set out to do.

The Marketing Executives Networking Group, an almost 1700 member organization of leading marketers who are at a VP-level or above in their organizations, issued the results of its first annual survey of Top Marketing Trends for 2008. The survey of MENG members, conducted by Anderson Analytics, focused on top marketing concepts, buzz words, global areas of opportunity, targeted customer demographics, as well as the books that marketers look to for inspiration and growth opportunity.

The growth of the Hispanic population in the United States is not only an opportunity for businesses and marketers alike, but it puts Hispanics in the advantageous position of wielding influence in the U.S. more so than ever before.