You've done the noble work. As a consumer business in a competitive market, you have aligned your management team on vision and are versed enough in your competitive set. You've made sure you know your strengths and weaknesses, and that everyone on your management team does too.

The pharmaceutical industry is one of the largest US advertisers. Despite shifting regulatory hurdles and economic malaise, direct-to-consumer (DTC) ad spending on prescription drugs increased in 2009, largely on the strength of blockbuster brand promotion in traditional mass-market media.

Six years after the launch of Facebook, North American consumers in the valued 18-34 year-old demographic prefer by a wide margin to learn about marketing offers via postal mail and newspapers rather than online sources such as social media platforms, according to national survey research from ICOM, a division of Epsilon Targeting.

Higher-spending small and medium-sized business advertisers use 6.5 different media on average in their promotional mix, compared with 3.1 different media used by the broader SMB advertiser population, according to findings from the first wave of BIA/Kelsey's LCM: SMB Plus Spenders study.

According to a recent study by Epsilon, a quarter of consumers surveyed were unsure of what communications services provider they were going to select for mobile phone, internet, local/long distance calling, cable TV and satellite TV. Consumers who know which provider they will choose are much less sensitive to price – highlighting the value of loyalty to a brand. Findings from the study describe opportunities for communications services marketers to engage undecided consumers and improve existing relationships while building loyalty. DOWNLOAD REPORT HERE.

It's no secret that marketing to teenage girls has always been challenging. The good news is that reaching this audience is not an impossible task. In fact, here are 10 emerging best practices to consider when preparing to connect with teenagers:

Marketing executives responsible for driving corporate growth are being hampered in their efforts by insufficient budgets, skills shortages and inadequate tools, according to a new study by Accenture. The study, “Onward and Up – How Marketers Are Refocusing the Front Office for Growth,” also found that marketers today are increasingly challenged by their companies’ customers who demand greater value, quality and service.

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Most marketers are on board when it comes to analytics: They recognize the importance of measuring marketing effectiveness, especially when they are asked to justify spending and possible budget increases. But there is room for improvement in formalizing approaches and communicating results.

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It doesn’t matter if your business is just getting started with online marketing or you have already mastered many of the basics, this ebook takes you step-by-step through setting up an effective online marketing plan for your business. DOWNLOAD REPORT HERE.

And they are not the lines you think. They are the lines that separate integration from assimilation from isolation.

And they are not the lines you think. They are the lines that separate integration from assimilation from isolation.

BY Eduardo Dehesa-Conde - SVP, Group Creative Director Multicultural / Draftfcb

San Diego, CA- The Hispanic Retail 360 Summit kicks-off reporting over 420 registered attendees including speakers from Wal-Mart, Coca-Cola, CNN’s Soledad O’Brien, Anheuser-Busch, Kimberly Clark, Kraft Foods, among others.

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The baby boom in Europe and the United States has been well documented: lower birth rates combined with longer life expectancies have resulted in an older population. This trend also extends to Latin America, where more mature adults will soon make up more than a quarter of the population.

A lot that's written about the psychology of Gen Y members has a negative connotation.

With endless talk about check-ins and mayorships it is easy to get swept away by the mystique of location-based marketing and for good reason. That famous anecdote about reaching an unsuspecting consumer with the very right offer as they stroll by a storefront is hard to ignore.

Earlier this week MTV announced this year’s nominees for its Video Music Awards (VMAs) and one name you didn’t hear mentioned in the Best Hip Hop Video category was Scott Ramon Seguro Mescudi. That’s right, why would you expect a Mexican to be nominated in this category? But you did. Or more specifically, you heard the name of a blaxican better known as Kid Cudi.

You don’t hear much about blaxicans (or Afro-Mexicans if they live or were born in Mexico) but they do exist. I personally know two. And sadly, blatinos (black Latinos) are often overlooked or mocked in the universe of Hispanic media and marketing.

By Manny Gonzalez

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