In the not so distant past, the young urban market was defined by stereotypical images of African-American youth clad in baggy jeans and over-sized shirts listening to loud rap music.
The definition of today's urban lifestyle consumer has clearly evolved, outgrowing many of the preconceived notions of what urban is. No longer confined to a demographic living in inner-city zip codes, these urban consumers have come to represent a specific mindset born out of the unique energy, creativity and diversity of America's urban centers.