In this second major study from the Radio Ad Lab, we compared the effects of two television ad exposures to the effects of one television ad combined with two Radio exposures. We also did the same thing with newspapers—comparing two newspaper exposures to one newspaper ad plus two radio exposures.

As the Olympic Games unfold, the branding experts at Siegel&Gale are available for comment on topics such as how the Olympics are affecting the "brand" of China, how companies are using the Olympics to further their brands, specific corporate ad campaigns, branding through sports events in ge

Among search marketers who ran integrated campaigns, more than one-third paired SEM with direct mail. Nearly three out of 10 combined SEM with magazine or newspaper advertising. It was less common for marketers to use search in conjunction with television (12%) or radio ads.

Branding was relatively easy in the 1960s, with affordable 60-second spots that provided plenty of time for product sell. By the time the '70s rolled around, marketers complained when they had to cut messages down to fit 45-second ads. In the '80s, ads had condensed into expensive 30- second spots that left marketers grumbling.

The growth of interactive marketing is poised to accelerate in coming years. Despite this, are you one of the many online marketers who already feels overwhelmed? Do you struggle to align your interactive marketing activities within your organization? Do the vendors you partner with work in silos? FREE.

The Federal Trade Commission announced the results of a study on food marketing to children and adolescents. The report, Marketing Food to Children and Adolescents: A Review of Industry Expenditures, Activities, and Self-Regulation, finds that 44 major food and beverage marketers spent $1.6 billion to promote their products to children under 12 and adolescents ages 12 to 17 in the United States in 2006.

Some Spanish language radio stations seem to think that English is the new Spanish. I am not sure what makes radio programmers add English language songs into their playlist. By Jose Cancela.

A new global study by the Chief Marketing Officer Council shows that many companies worldwide still lag in their ability to integrate and align sales goals with marketing activities, thus reducing the overall business performance of their organizations.

"You" were selected as Time magazine's person of the year. Every industry expert has beaten to death this decade's marketing catchphrase, "The consumer is in control." Teens, tweens and digitally savvy adults have made it abundantly clear that they will not be marketed to in the traditional manner. The question marketers now wait to have answered is: What are people going to do with their newfound control? What must marketers do to stay relevant in the world of consumer control?

I spent the better part of last week discussing addressable advertising with media buyers and their advertising clients. Targeting was a contentious topic.

Even as companies have begun to shell out more money to market products and services to reach consumers with tighter purse strings, their marketing departments are facing major hurdles to getting the job done, a new survey finds.

For one thing, the survey of nearly 400 Marketing Executives Networking Group (MENG) members suggests, more than 70% believe there is a shortage of qualified executive-level talent.

Despite significant growth in retail markets, salespeople in the electronics industry are expected to benefit little from this growth during the coming decade. The number of people employed in retail sales now tops 4.5 million and employment in this sector is expected to grow 12% in the coming decade, according to the U.S. Department of Labor’s 2006 Labor Statistics. In fact, retail sales is projected to be one of the leading work categories providing the new jobs – approximately 557,000 – between 2006 and 2016 but salespeople in the electronics industry will reap few benefits from the increase.

What is Loyalty Marketing today? Over 75% of the consumers we know and love participate in one or more programs (Source: Jupiter). Our parents' loyalty programs were simple programs with simple rewards: you buy something, and there was a degree of personalization in the product buying experience. Today virtually everyone has a credit card they are building points on, an airline, hotel, rental car, book club, coffee shop, but most of the larger loyalty programs were driven from service-based businesses with perishable products or services. Today, it is confusing to define a loyalty program.

When Saatchi & Saatchi came up with the great concept of Lovemarks they described them as brands that inspire loyalty beyond reason.

I liked the concept and have used it many times in my marketing endeavors.

There are many positives to the concept and I have learned quite a lot from looking at how Lovemarks behave.

In testimony on behavioral advertising, the Federal Trade Commission told the U.S. Senate Committee on Commerce, Science, and Transportation that "the issues surrounding this practice are complex ... the business models are diverse and constantly evolving, and ... behavioral advertising may provide benefits to consumers even as it raises concerns about consumer privacy."