Search is first.

What is the best way to generate sales online?

While the answer may vary slightly depending on the size of the ad budget, a Forbes study says marketers of all sizes should start with search.

The Chief Marketing Officer (CMO) Council announced the formation of a new special interest network, the Online Performance Marketing Institute, to help senior marketers acquire interactive marketing proficiency and insight in order to better measure and track campaign impact and ROI.

It has been some time since Marshall McLuhan coined the phrase "The medium is the message." What McLuhan meant is well stated in the Wikipedia entry: "...the form of a medium embeds itself in the message, creating a symbiotic relationship by which the medium influences how the message is perceive

The Chief Marketing Officer (CMO) Council announced it will launch a new research project and think tank dedicated to driving best practices in marketing supply chain management in the $1.5 trillion marketing services sector. This initiative will assess the effectiveness of spend, procurement processes, agency resource utilization, the sourcing and delivery of marketing consumables, carbon footprint reductions, workflow management, overall supply chain performance and the reduction of waste and cost.

Marketers are also planning for renewed activities when the recession ends and the recovery begins. Media budgets will be increased (68 percent) along with social networking/word-of-mouth (41 percent) and budgets for innovation and testing/learning (40 percent). Seventy-three percent of respondents said they would ideally implement these increased marketing activities three to six months before the recession ends, and an additional 16 percent as soon as it ends.

Almost everywhere you look now you'll find arguments, analyses, and advice for marketers on how to market in today's economic abyss.

It’s hip to be square.

If you want your brand to be associated with young people, then image isn’t everything, at least not according to a study by MTV Networks, the long-time arbiter of cool—and what’s hot—among young audiences.

Luxury brands should work harder to address permanence-related drivers and begin to make customers feel more comfortable with indulgences, big or small, because neither the brands nor their customers are a shallow as many previously thought.

A recent survey conducted by the Committee to Determine the Intelligence of Marketers (CDIM), an independent think-tank in Princeton NJ, recently found that .........

Online engagement by Internet users is deepening, according to a new report on the online landscape released by The Nielsen Company. This increased engagement is in part a result of a shift toward video content and social networking as popular online subcategories.

Citing a disconnect between their own personal capabilities and how the companies they work for are performing in the digital marketing arena, nearly 75% of respondents describe themselves personally as "at the cutting edge" or "right where they should be," while 60% believe that their companies are "behind the curve."

The proof is in the Brand Experience. Have you ever compared the image you had about a brand, a company or a person Before and After dealing with them, believing their promises and buying their products? Do they keep their positive aura?

Their opinions do go to extremes.

Product managers and PR mavens can relax, at least a little.

Bloggers often—say a few million times a day—post their opinions. But according to CARMA International, those opinions are positive more often than negative.

Previous industry research indicated that marketers and agencies struggled to integrate marketing, particularly across the broad array of new and emerging media.

The classic brand loyalty program offers a combination of rewards and recognition. The bottom-line objective of the program, however, is retention—to ensure that a customer continues to purchase a product or service and remains loyal to that particular brand.