The gay consumer market, known as the LGBT (lesbian, gay, bisexual, transgender) market, is fast changing.

What does it take for a forgotten brand to resurge within popular culture and achieve fresh meaning and lasting appeal with consumers?

For nearly a decade, even those most savvy about marketing to U.S. Latinos have applauded the "acculturation" approach to Latino consumer segmentation. Latino marketers have adopted it for its general relevance, especially in certain categories; for its indisputable link to Spanish language usage; and most of all, for the miraculous awareness and consensus it has garnered among marketing and media leaders as a construct they find useful in furthering business decisions.

In our daily lives, thanks to GPS, Twitter, Google Latitude and countless other applications, there's not a moment when we lack a perfect view of where we are, where we're going and how to get there, not to mention the friends we might meet along the way. Yet in our lives as marketers, our view is quite a bit murkier. Where do we stand in relation to a global economic recovery? Just what "new normal" of consumer attitudes will we be returning to? And once we know where we're going, what strategies and tactics are going to be most effective to get there? Unfortunately, there's no GPS for that.

Frugal American consumers have jilted their favorite national brands for food, household, health and personal care products but are far more reluctant to switch to store brands on purchases for children and pets, according to the latest research from ICOM, a division of Dallas-based Epsilon Targeting.

Meredith Hispanic Ventures announced the launch of two new video podcast series from Ser Padres and Siempre Mujer, their magazine brands reaching parents and women, respectively. The series – Ser Padres Contigo and Siempre Mujer Extra – represent brand extensions for the Spanish-language titles, which already reach engaged audiences via blogs ( and, Facebook, Twitter and more.

The rapid expansion of Hispanics into American suburbs presents sizable opportunities for marketers who understand the rich cultural diversity and purchasing attitudes of this segment, according to the latest Consumer Dynamics study from Acxiom Corporation.

The Spanish-language sector increased by 3%, posting gains across every major product category...

Building a better yardstick.

Measurement means different things to different people—but most can agree that in business, measurement is vital to long-term success.

According to the “Teen Advertising Study” by Fuse Marketing and the University of Massachusetts Amherst, 45% of US teen Internet users were heavy users of the Web. Download Study here.

DIY isn’t just what you do after a shopping spree at IKEA. Today, do-it-yourself is influencing a range of categories, including entertainment, food, beauty and fashion.

Consumer loyalty and defection has always occurred; however, the historic unknown has been the degree of occurrence.

The question for the day is this: Is online best served to provide awareness and drive reach, or is it best used as a frequency and support vehicle within a traditional media mix?

Attacking from different angles.

Worldwide, marketers are engaging in synchronized campaigns across media channels, including TV, mobile and online.