Marketing

Recently. I was asked to speak at a Digital Summit conducted by a major brand marketer for the benefit of its brand teams -- eager to learn more about how to use broadband video. Never reluctant to help educate and grow the category, I eagerly took the advertiser up on its invite.

On April 22nd the DDB Latin America & US Hispanic region conducted an all day seminar under the "Digital Day" banner. It was a different kind of "D Day" for all of us DDBers.

It was certainly an eye opener for some, a confirmation for others and a kick in the butt for a few.

By Luis Miguel Messianu - President & Chief Creative Officer at Alma DDB

One of the largest U.S. Hispanic/Latin American agencies took a major step towards better understanding just how important digital technology is to Latinos. The Y&R Brands Miami office held it’s first, in a series, of Digital Days. Employees from the Bravo Group, Wunderman and Y&R came together to delve deep into the Hispanic digital world. They examined, with the help of a panel of experts, just how closely the Internet and mobile technology are intertwined with the lives of their consumer.

Recent reports indicate a shake-up in Detroit with automakers making much needed changes to their traditional marketing models by switching media agencies and reallocating more dollars to digital advertising. This suggests they have started to see the light; however, it may not be enough.

If someone tweets about you on Twitter and you don't hear the sound, did the tweeter tweet at all?

This is one of the philosophical questions about Twitter that has a practical answer. Fortunately, now there are many ways to listen to the tweets.

We all likely know Maslow’s hierarchy of needs theory -- usually reserved for sales training to understand the state of consumer needs and how they apply to consumer decisions.

My CEO sparked a group email discussion last week by asking two questions. Following was my contribution to the discussion. I'm being transparent here -- as these are the very ideals and opportunities I aspire to in my own marketing leadership role.