Marketing

Competitive crunch and convergence in the $1 trilling dollar global communications marketplace is fueling increased customer churn, and testing customer loyalty. Marketers are facing unprecedented challenges in building loyalty and retaining customers as cut-throat competition and new service models undercut pricing, prey on lucrative customers and disrupt established markets.

Social networks, blogs and other communication technologies make it possible for almost anyone to influence how other people perceive your brand and products.

Business-to-business (B2B) firms that adopt strategic marketing practices are winning the race for market share, according to a new study conducted by Booz & Company and the ANA (Association of National Advertisers ).

The current economic downturn has spawned dramatic changes in how shoppers are spending their consumer packaged goods (CPG) dollars.

Even in the midst of the current recession, 42 percent of nearly 1,000 global business leaders polled plan to increase marketing budgets in 2009, and an additional 43 percent plan to maintain current levels.

he Selig Center’s estimates and projections of buying power for 1990-2013 show that minorities—African Americans, Asians, Native Americans, and Hispanics--definitely share in this success, and together wield formidable economic clout. Download study.