The Advertising Research Foundation (ARF), launches their 14th year of the prestigious David Ogilvy Research Excellence Awards program with the release of their first book of insights derived from past winners of the award.

Not all behavioral targeting created equally.

This is a common sales lifecycle for most marketers from a business perspective. A closer look at today's definitions of these categories shows that some have changed from past seasons.

Three things make great creative according to Edoardo Chavarin: simplicity, humor, and strong, fast delivery of the message.

Latino teens and young adults ages 12-34 years are the fastest growing youth segment in the United States yet marketers at the Association of Hispanic Advertising Agencies Semi-Annual Conference for Creative and Planning say the younger demographic is often overlooked.

Using knowledge from neurosciences to market to consumers is nothing new but scanning consumers' brains to gauge their response to commercials is gaining in popularity.

In today's sliding online landscape we need to keep a close eye on the care and feeding of consumers. What they say about our brands (and our clients) can shape or break them.

You know you have a great product, the price is right, and you've spent a bundle on a barrage of slick, witty advertisements. Yet sales are slack, so your ship sinks while your competitors sail away on surging revenues. If this sad tale sounds familiar, you may have neglected the most critical aspect of your marketing plan - targeting.

New research indicates that spending on social media and conversational marketing will outpace that of traditional marketing by 2012, according to a study conducted by TWI Surveys, Inc. on behalf of the Society for New Communications Research and thought leader, Joseph Jaffe. This and many other significant findings are featured in Joseph Jaffe's new book, Join the Conversation, which became available today, published by John Wiley & Sons.

Advertising to children has been a marketing plan staple for many food companies since the advent of television. Even as adults, many of us can still recall signature advertisements, from the “Tony the Tiger” and “Trix Rabbit” campaigns to “Punchy”, the combustible Hawaiian Punch character. Indeed, some brands have historically devoted up to 50% of their media budgets to ads targeting children.

Project Apollo pilot data indicates that marketers can identify consumer groups whose sensitivity to price depends on their exposure to advertising. This is the latest in a series of marketing case studies developed from Project Apollo, by Arbitron, Inc. and The Nielsen Company.

Vertis Communications announced the results of its proprietary Customer Focus OPINIONES survey, which found that while 78 percent of all Hispanics in the U.S. have a positive perception of private label store brands, only 61 percent of those speaking only Spanish at home maintain a similar outlook. Conversely, 88 percent of Hispanics who speak English at home have a positive outlook on private label brands.

The unbiased opinion is trusted around the globe.

There are more marketing channels aimed at consumers than ever. Yet more than three-quarters of consumers surveyed worldwide find that consumer opinions are the most effective form of advertising, according to a Nielsen study.

To be successful in any business, you must be able to forge new relationships while maintaining old ones. Benjamin Lewis, a public relations professional and president of Perception, Inc. in Gaithersburg, MD, has authored Perfecting The Pitch: Creating Publicity Through Media Rapport (Larstan Publishing 2007) to help professionals and entrepreneurs better understand how to establish valuable rapport with the media.

What is influence?

"That's the million dollar question," Duncan Watts, professor of sociology at Columbia University, and an outspoken critic of influencer and viral marketing, told me a few months back.

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