Personalization has been around for the better part of 20 years, and the superior performance it provides is well documented. However, social distancing measures imposed on most of the world in 2020 as a result of the coronavirus pandemic have already deeply affected advertising strategies. In fact, Innovid's recently released "Global Video Benchmarks Report 2020" confirms a new era of personalization has already begun. The data shows an acceleration of consumer impressions shifting away from desktops and laptops to connected TV (CTV). As a result, marketers need to expand beyond traditional display formats to create targeted, valuable omnichannel experiences with an emphasis on CTV.