It’s happening and there is no turning back. Face it folks, short of a massive and prolonged vow of chastity by millions of hyphenated Americans, the move to a majority multicultural society will happen in 2042, if not sooner. No walls, extreme vetting or English-only requirements can slow down the inevitability of this fact, and it is indeed an empirical fact. The good news is, that it is all good news. By Pedro de Córdoba- Senior Director / Burson Latino
Do you know that feeling when you read something and get a nagging feeling that something is just not right? by Nigel Hollis
Last week, the ANA, ACA (Association of Canadian Advertisers), AD/FIN Solutions, and Ebiquity PLC released a study which provides practical solutions to help advertisers take greater control of their programmatic investments. The study provides an "Advertiser Playbook" with an eleven-step plan to enhanced programmatic accountability.
Compared with adjacent retail channels, U.S. convenience stores have boasted relative strength and sales growth in recent years. Built on the premise of speed, convenience stores are modeled to deliver on specific consumer needs that competing channels don’t yet address fully.
Ten of the 15 fastest-growing large cities were located across the South in 2016, with four of the top five in Texas, according to new population estimates released by the U.S. Census Bureau.
An article this month in the Financial Times, "Advertisers Pull Back from Targeting U.S. Latinos," quotes Linda Lane Gonzalez, President of the Association of Hispanic Advertising Agencies (AHAA), as saying: "a growing number of companies in the US are shying away from marketing efforts aimed at Latino consumers for fear of offending “racist” supporters of President Donald Trump. By David Morse / President and CEO of New American Dimensions
Over the past 35 years in the business, not once was I taught or asked to use insulting words to get my point across to marketers, ad agencies, the media or executives looking to target US Hispanic Consumers. By Gene Bryan / HispanicAd
A recent article by James McQuivey on Forbes proposes that the age of interruption is coming to a close, because people will no longer be doing interruptible things on interruption-friendly devices. If so, what does that mean for the future of brands and advertising? by Nigel Hollis
For years, agencies worked as "agents" when buying media for their clients. As agents, agencies looked out for the best interests of their clients and negotiated the best media rates. Today, many agencies are acting as "principals" rather than agents. In a principal relationship the agency may or may not be looking out for the best interests of their clients; and it's possible (even likely) that the agency is putting its own interests ahead of the client. Hence the line we have heard from ANA members — "Is my agency working for me or itself?" By Bill Duggan, Group EVP, ANA
The NBA has a ripe opportunity with its ever-growing Hispanic audience by expanding their reach to sports-crazed fans. By solidifying their hold on the Hispanic community, they are in prime position to have a large influx of diehard fans for generations to come. Courtesy of Lopez Negrete Communications Inc.
Achieving transparency in the programmatic media buying ecosystem remains a persistent challenge for marketers, but there are steps companies can take to ensure that their agencies and media partners are held accountable for digital ad expenditures, according to a new study.
Measuring an ad’s ability to communicate trust is a tricky business: perceptions of trust can be non-conscious, formed almost immediately and biased by subtle factors. By Dr. Nikki Westoby, Director of Neuroscience, Nielsen Consumer Neuroscience