Marketing

In this interview, coincidentally recorded the morning of George Floyd's murder, Derek Walker of brown and browner Advertising, offers his candid view of  multicultural marketing, race, and racism in America.  

The 4A’s and VMLY&R have launched the 4A’s Customer Experience (CX) Council, gathering the most accomplished and influential leaders in customer experience design to help brands and agencies transition into the experience era.

As brands look to build and rebuild, they will need to look for growth opportunities within the rapidly growing multicultural markets. To arm them with the cultural insights needed, the Culture Marketing Council: The Voice of Hispanic Marketing (CMC) is releasing its 2020 Hispanic Market Guide, the most comprehensive resource on the U.S. Hispanic market. The new publication is now available to view online or download for free.

Many chief marketers are likely to have a disappointing upcoming year as 84 percent surveyed by the CMO Council say their compensation is tied to business performance improvements in 2020. Not surprisingly, take home pay will likely be less due to the severe economic impact of the global pandemic.

Why on earth would a brand of sliced frozen steaks be promoting data science on Twitter? Because the marketers behind the brand know that to be noticed and remembered a brand’s content needs to stand out from the crowd. Steak-umm’s social success highlights many of the basic principles of advertising success in general.  by Nigel Hollis

All it takes is an “essential” trip to the grocery store to recognize we’re living in a strange time. Masked shoppers do a solemn dance, keeping a 6-foot distance and communicating who has the go-ahead with a brief nod and averted eyes.

Personalization has been around for the better part of 20 years, and the superior performance it provides is well documented. However, social distancing measures imposed on most of the world in 2020 as a result of the coronavirus pandemic have already deeply affected advertising strategies. In fact, Innovid's recently released "Global Video Benchmarks Report 2020" confirms a new era of personalization has already begun. The data shows an acceleration of consumer impressions shifting away from desktops and laptops to connected TV (CTV). As a result, marketers need to expand beyond traditional display formats to create targeted, valuable omnichannel experiences with an emphasis on CTV.