Marketing

For the most part, the study found that consumers shop for a variety of grocery-related items in-store. For example, roughly 96% of US internet users said they primarily shop for food and beverages at physical locations. And the same goes for products like household cleaning supplies, paper and plastic products, and personal care and hygiene products.

Last week, I debated for the affirmative that ‘the future is female’ at the lively International Women’s Day Great Debate in Sydney, hosted by the Institute of Managers and Leaders. While at first glance it seemed the affirmative side (obviously the future is female!) would be the easier position to argue, I knew it was to be a tough gig on a day where there is inevitably a chorus of male voices asking, ‘when is International Men’s Day?’ or ‘what about the men?’.  By Anne Rayner - Global Director of Communications Research

Last month at the Interactive Advertising Bureau’s Leadership Conference, IAB head Randall Rothenberg gave what may prove to be one of the most significant industry speeches in years, even more important than Proctor & Gamble CMO Marc Pritchard’s keynotes on viewability and cleaning up fraud.  Randy heralded the emergence of the direct-brand economy, explaining why the Dollar Shave Clubs, Caspers and Warby Parkers might take over the world, or at least put up a good fight against Amazon as it continues its relentless march to massive commerce power.

Adam Moser is an advertising operations veteran, having worked at MTVN, CBS and NBC.  For the past three years he has served as Head of Ad Tech & Platform Operations at Hulu.  He is responsible for overseeing the company's day-to-day advertising platform operations and strategic ad tech investments.  Since joining Hulu, Moser has been instrumental in maintaining a best-in-class advertising experience across the video platform.  His attention most recently has been on changing the conversation about brand safety within our industry, including clarification of the very term.  He recently spoke about these concerns.

In the latest episode of “Behind the Numbers,” eMarketer’s Ross Benes talks with Dave Pond, Vox Media’s general manager of display and programmatic, about how to improve the ad creative of automated advertising.

I have seen ‘brand’ referred to as if it were something to rank alongside production, supply chain and capital; a part of doing business rather than something reflective of how people remember their interaction with a brand. But to do so diverts attention from the importance to shaping and framing those memories to best effect.  by Nigel Hollis