The ANA sat down with Ayiko Broyard, EVP of client services at Walton Isaacson, to get her insight on the power of multicultural marketing ahead of the ANA 2019 Multicultural Excellence Awards, which is now open for entries. Walton Isaacson is a winner of a Multicultural Excellence Award for its work on Lexus and Marvel's Black Panther "Long Live the King" campaign.

The Ad Council announced a new arm: Ad Council Edge. A strategic consultancy, Ad Council Edge, builds on the Ad Council’s rich history of developing compelling and cutting-edge purpose-driven marketing campaigns to advise companies and nonprofit organizations on ways to inspire and engage the public on today’s most pressing issues.

The American Association of Hispanics in Higher Education (AAHHE), has elected Dr. Patricia Arredondo as its Chair for the 2019-2020 academic year.

The Hispanic Public Relations Association (HPRA) today announced the call-for-entries for the highest accolade in Hispanic communications – the HPRA National BRAVO! Awards.

Most chief marketing officers (CMOs) understand that the utilization of data, analyses, and algorithms to personalize marketing drives value. Concept tests are becoming more efficient, customer approaches are being accelerated, and revenues are quadrupling in certain channels (Exhibit 1). All the evidence suggests that marketing functions should invest in, collect, and analyze available data to support their decision making.

The Culture Marketing Council: The Voice of Hispanic Marketing (CMC) announced Dieste CEO Greg Knipp and Entravision President and COO Jeffery Liberman have joined its Board of Directors. These new members will work closely with the CMC’s governing bodies, committees and the executive director to support the organization’s strategic plan, which champions the quality of Hispanic marketing in the U.S., focusing on the value of culture-driven segmentation and elevating the critical role of the culture marketing specialist.

The National Hispanic Public Relations Association (HPRA) is proud to recognize the Coca-Cola Company’s Chief Diversity and Inclusion Officer, Lori George Billingsley, full-service agency Pinta’s CEO Mike Valdés-Fauli, Univision’s host of Aquí y Ahora, Teresa Rodríguez and We Are All Human Foundation led by Claudia Romo-Edelman’s for their work and leadership in advancing diversity within the public relations industry and upholding journalistic integrity. This year’s awardees will be recognized alongside the top Hispanic public relations campaigns impacting an array of industry sectors.  

Culture Marketing Council: The Voice of Hispanic Marketing (CMC) announced the winners of the Rising Stars Recognition, the Hispanic marketing industry’s premier award for outstanding marketing and advertising professionals under the age of 35. Veronica Ruiz del Vizo Pedrique, chief creative officer for Mashup Interactive, Jonathan Garcia , associate creative director for Alma, and Isabel Rafferty Zavala, CEO of Canela Media will be inducted as the Class of 2019 Rising Stars during the CMC Annual Summit on June 11, 2019 at the Statler Hotel in Dallas.

As the only conference for multicultural marketing leaders developed by multicultural marketing experts, the CMC Annual Summit delivers more top-level content and compelling conversation with its dynamic panel discussions. The Culture Marketing Council: The Voice of Hispanic Marketing will bring together C-suite leaders from top agencies and marketing associations, celebrated creative directors and pop culture experts for a series of powerful panels, taking place June 10-12 at the Statler Hotel in Dallas and covering topics critical to connecting with today’s complex and multicultural mainstream.

The Circulo Creativo just announced the winners of the 2019 U.S. Hispanic Young Lions Competition.

The Culture Marketing Council: The Voice of Hispanic Market (CMC) announced today that AARP is the winner of the 2019 CMC Marketer of the Year Award. AARP joins a prestigious short list of elite brands that have received the award, including Ford, McDonald’s, Sprint, State Farm, Toyota, and Walmart. Edna Kane-Williams, SVP of Multicultural Leadership at AARP, will accept the award and discuss the association’s commitment to the Hispanic and Multicultural communities at CMC’s 2019 Annual Summit. The session will take place on Wednesday, June 12, at 9:00 a.m., at the Statler Hotel in Dallas.

The Hispanic Public Relations Association (HPRA) Miami chapter announced its Board of Directors for 2019. Now in its fifth year, the HPRA Miami chapter counts with 11 communications professionals dedicated to bringing value and networking opportunities to the Hispanic PR community.

The Culture Marketing Council: The Voice of Hispanic Marketing (CMC in partnership with HispanicAd.com has announced the jury for the 2019 Culture Account Planning Excelencia (CAPE) awards, the only award of its kind that honors multicultural account planning, the strategic bedrock of any successful marketing campaign. Winners will showcase their campaigns during a special CAPE session at the CMC Annual Summit on Tuesday, June 11 at the Statler Hotel in Dallas, Texas.

Republica Havas Co-founder, Chairman and CEO Jorge A. Plasencia has been selected to serve on the judging panel for the 2019 Clio Music Awards. The awards celebrate the visceral power of music to connect consumers and brands around the world.

The Culture Marketing Council: The Voice of Hispanic Marketing (CMC) announced the 2019 inductees of the CMC Hall of Fame, which recognizes a select group of visionaries, leaders and luminaries who have made significant contributions to the development and advancement of the Hispanic advertising and marketing field. Sponsored by State Farm, the CMC Hall of Fame welcomes agency pioneers and creative mavens Al Aguilar, Tony Dieste, Alex Lopez Negrete, Luis Miguel Messianu, and Ingrid Otero-Smart. All inductees will be recognized during an awards gala at the 2019 CMC Annual Summit, taking place on Tuesday, June 11, at the Statler Hotel in Dallas, Texas.

Pages