Go-to-market is a business-critical, highly complex and carefully sequenced process for global brands today. With companies spending some $1.5 trillion annually to promote their products, effectively managing the marketing supply chain ecosystem has become essential to brand performance and market success.

According to AHAA: The Voice of Hispanic Marketing, having the right marketing specialists is the key to navigate big data, digital engagement and insights for successful marketing plans, but it’s how you weave culture and relevance into storytelling that makes brands matter to Hispanic consumers.

AHAA: The Voice of Hispanic Marketing announced the winners of the Rising Stars Recognition, the Hispanic marketing industry’s first-ever award for outstanding marketing professionals ages 35 and under, at an awards ceremony at the 2017 AHAA Annual Conference in Chicago. Four young executives, Beatríz Torres Marín, Associate Creative Director, Alma; Alfredo Piña, Brand Management, Richards/Lerma; Ana Rosella Ibarra, Public Relations Managing Supervisor, d expósito & Partners; and Sonny Villarreal III, Account Director, Lopez Negrete Communications, were inducted as Rising Stars Class of 2017.

Since 1999, AHAA has honored those that have made significant contributions to the U.S. Hispanic advertising and marketing industry. Expanding on this program, AHAA has established the AHAA Hall Fame, which recognizes a select group of visionaries, leaders and luminaries who have made significant contributions to the development and advancement of the Hispanic advertising and marketing field.

Círculo Creativo announced that Ciro Sarmiento, Chief Creative Officer at Dieste, has joined the nonprofit organization as President to work hand in hand with Gustavo Lauría and the Círculo Creativo Board of former presidents.

Girl Scouts of the USA (GSUSA)announced that interim leader Sylvia Acevedo has been named permanent CEO of the 105-year-old organization, effective immediately.

AHAA: The Voice of Hispanic Marketing announced today that Ford Motor Company is the winner of the 2017 AHAA Marketer of the Year Award. Ford joins a prestigious short list of elite brands that have received the award, including McDonald’s, State Farm, Toyota, and Walmart. David Rodriguez, multicultural marketing director for Ford will accept the award and discuss the automaker’s commitment to the Hispanic and multicultural market at AHAA’s 2017 Annual Conference.

The new appointee will mainly be responsible for the organization's fundraising efforts and increasing awareness of the wide-range of programs offered by the Latin GRAMMY Cultural Foundation.

Luis Miguel Messianu - Creative Chairman-CEO at Alma and Chairman of El Circulo Creativo has decided to step down as Chairman of El Circulo Creativo.  To succeed Mr. Messianu, Gustavo Lauría current President of El Circulo Creativo has been elected to replace him at the helm of the organization.

Lopez Negrete Communications, Inc. won the Advertising Research Foundation's (ARF) 2017 Silver David Ogilvy Award in the New Audiences category for its "Hispanic 'Wonder Every Day'" campaign, created for client Walmart.

AHAA: The Voice of Hispanic Marketing announced the creation of the Rising Stars Recognition, the Hispanic marketing industry’s premier award for outstanding marketing professionals ages 35 and under.

Círculo Creativo announced that Gustavo Lauría has been elected as Chairman of the Board of Directors. He succeeds Luis Miguel Messianu who, after two successful years as Chairman, announced his decision to step down from the board.

Award-winning journalist and co-anchor of “Noticiero Univsion” María Elena Salinas will be inducted into the National Association of Broadcasters (NAB) Broadcasting Hall of Fame at the 2017 NAB Show Television Luncheon on Monday, April 24 in Las Vegas.

Entravision Communications Corporation announced that it has become a member of the Interactive Advertising Bureau (IAB) trade association.

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