Tribune Publishing announced the sale of Hoy New York, its Spanish-language daily newspaper, to ImpreMedia, LLC. The sale, which is expected to close during the first quarter of 2007, does not include the Hoy publications in Los Angeles and Chicago. Terms were not disclosed.
The Advertising Council announced that Alberto Rojas has joined the organization as Director, Corporate Communications. Mr. Rojas’ primary responsibility will be to lead the organization’s press outreach to the Hispanic community for its national public service advertising campaigns.
Adweek's Marketing y Medios announced its second annual Hispanic Marketers of the Year last night at the opening dinner of the Association of National Advertisers' (ANA) Multicultural Marketing Conference.
The Interactive Advertising Bureau (IAB) announced the creation of the IAB Mobile Committee at the IAB Leadership Forum: Agency Summit. As an extension of the IAB's overall mission, to increase the share of advertising and marketing dollars that Interactive media captures in the marketplace, the IAB Mobile Committee will focus on developing mobile as a viable advertising platform for marketers and agencies.
The Association of National Advertisers today announced the finalists for the 2006 Multicultural Excellence Awards. Now in its sixth year, the awards recognize ANA member companies and marketers that have produced outstanding multicultural advertising campaigns that ran between June 2005 and May 2006.
Ronald J. Gordon was elected as the new President of the Independent Spanish Broadcasters Association (ISBA). Mr. Gordon is the founder and majority shareholder of ZGS Communications, Inc., a Hispanic-owned Spanish-language communications company with interest in television and radio stations, including the largest independent group of television stations affiliated with the Telemundo network.
President of the National Hispanic Caucus of State Legislators (NHCSL), New York Assemblyman Felix W. Ortiz, announces the convening of their Fourth National Summit on November 16th -19th, 2006 in San Juan, Puerto Rico.
The Association of National Advertisers (ANA) and its publisher, The Pohly Company, will debut its newly revamped member magazine, The Advertiser, on October 5, 2006, at the ANA’s Annual Masters of Marketing Conference in Orlando, FL.
The American Advertising Federation (AAF) announced the winners of the prestigious Mosaic Awards, which honor companies that are at the forefront of multicultural advertising. The number of entries for the 2006 awards increased dramatically, with 25 percent more compared to last year.
A number of popular Latino actors were honored at the 21st Annual Imagen Awards at the Beverly Hilton Hotel in Beverly Hills. Hosted by Lorenzo Lamas, sixteen awards were presented in categories including film and television, plus The Imagen Foundation presented five additional awards including Creative Achievement, Lifetime Achievement, President’s Award, the Norman Lear Award, and the Foundation’s first National Leadership Award. The Imagen Awards were established in 1985 to encourage and recognize the positive portrayal of Latinos in all media and to increase Latino representation at all levels of the entertainment industry.
The Interactive Advertising Bureau (IAB) and the IAB Hispanic Committee announced the addition of a separate category for the MIXX Awards focused specifically on Interactive advertising targeted towards the Hispanic community. The addition of this new category is part of an ongoing effort by IAB's Hispanic Committee to further educate advertisers and agencies on the marketing benefits and value of using Interactive to reach the Hispanic community.
Broadband Everywhere announced the formation of the Hispanic Entrepreneurs Task Force, a group of 20 Hispanic small business leaders that will advise BE coalition members and lawmakers on the importance of public policies that ensure that broadband and video technologies are deployed quickly and