People en Español released the political results from its 2002 Hispanic Opinion Tracker (HOT Study). The HOT Study findings reveal that Hispanic women are active voters and key constituents of the Democratic Party - with more than half of them registered as Democrats.
Kenneth McClintock, Puerto Rico's Senate Minority Leader is appalled that the United States Census Bureau omitted 3.8 million U.S. citizens from its recently announced findings that Hispanics are the largest minority group.
As the debate over campaign finance reform continues, TNS Media Intelligence/CMAG reveals that candidates and special interest groups spent over $50 million on television advertising in the first five months of 2003.
Email has become an increasingly popular and potent tool for political communication in America. Two-thirds of politically engaged Internet users during the 2002 election cycle sent or received email related to the campaign.
With more than 55 percent of Americans now using the Internet regularly, and nearly 70 percent with ready access, there is little question that your campaign must have a comprehensive strategy for harnessing this powerful medium(1).
The Committee for Justice, a nonprofit group backing President Bush's judicial nominees, will begin airing its 30-second TV spot "Land of Opportunity" in Spanish on Hispanic television outlets in select markets starting next week.
This week I received three different email messages from people seeking my help in anti-war marketing causes. It warmed my heart. Even though I’m personally quite enthusiastic about letting the dogs of war slip upon regimes that double-deal the U.S.
Residents of the island of Puerto Rico have long been known for their political activeness and their sense of civic responsibility around election time. Historically, the same could not be said of Puerto Ricans living stateside.
The Hispanic electorate's growing political influence was underscored this year by a significant increase in attention from both Democrats and Republicans prior to the 2002 midterm elections; an exit poll released by the Puerto Rico Federal Affairs Administration (PRFAA) demonstrates that Hispani