By LD Guest Blogger Charles R. Venator-Santiago

Blacks voted at a higher rate this year than other minority groups and for the first time in history may also have voted at a higher rate than whites, according to a Pew Research Center analysis of census data, election day exit poll data and vote totals from selected cities and counties.

The record number of Latinos who cast ballots for president this year are the leading edge of an ascendant ethnic voting bloc that is likely to double in size within a generation, according to a Pew Hispanic Center analysis based on U.S. Census Bureau data, Election Day exit polls and a new nationwide survey of Hispanic immigrants.

Latinos voted for President Barack Obama over Republican Mitt Romney by 71% to 27%, according to an analysis of exit polls by the Pew Hispanic Center, a Project of the Pew Research Center.

Hoy’s infographic highlights how campaign funding has reached record heights in this election and shows how the super PAC political committees have had an influence on this year's election.

Voto Latino, a non-partisan organization founded to register and engage young Latino voters, is at the intersection of popular culture and politics. Given 50% of all eligible Latino voters are under 40 and 33% are between 18 and 34, the organization is leveraging its celebrity roster including Rosario Dawson (Co-Founder and Chairwoman), America Ferrera, Jennifer Lopez, Jessica Alba, Pitbull, and Wilmer Valderrama to connect with Hispanic Millennials. Through the creative and effective use of celebrity voices and the latest technology to register young Latino voters, the organization is galvanizing youth to speak up and take action on policies impacting their lives. By Insight Tr3s

The 2012 election is the first truly “social” presidential cycle. Candidates from major and minor parties alike are plastered all over the most popular sites, with presences on Facebook, Twitter and YouTube, not to mention Tumblr, Reddit, Quora and many others. In surveys, social network users claim social content doesn’t influence their political opinions and activity, but, according to a new eMarketer report, “The New Political Influencers: Social Media's Effect on the Campaign Trail,” the evidence is adding up that they are wrong.

The United States Hispanic Chamber of Commerce (USHCC) issued a new report as part of the Speak Our Language project that found Spanish-language advertising continues to represent a relatively small fraction of election advertising spending, even in the states with the largest and most electorally-significant Hispanic populations.

A record 24 million Latinos are eligible to vote in the 2012 presidential election, according to an analysis of Census Bureau data by the Pew Hispanic Center, a project of the Pew Research Center. This is up by more than 4 million, or 22%, since 2008, when 19.5 million Latinos were eligible to vote.

In an age when digital technology is re-inventing traditional word of mouth, TV may not garner the biggest bang for the buck when it comes to election spending.

Just read an article by David Goetz on a MediaPost blog titled “Univision Self-Serving With Presidential Debate Lobbying” regarding a letter sent by Univision CEO Randy Falco to the Commission on Presidential Debates (CPD).

According to Mr. Goetz, Mr. Falco stated to the CPD that he “laments that the moderators selected for the debates this fall won't give Hispanics a “voice.” He writes that 20 million-plus Hispanics may vote, and it's “important that they make an informed decision.”

To read more on HispanicAd.com El Blog

With state and national elections approaching, Arizona faces a familiar but potent question: Is this the year the state’s large population of Latino potential voters make themselves heard at the ballot box?

News headlines remind us on a daily basis about the importance of the Latino vote in the upcoming presidential election. The stakes are high for candidates Obama and Romney, who have launched Spanish-language campaigns to capture the affection and support of the Latino voter. By Edward T. Rincón, Ph.D., Rincón & Associates LLC

A webinar covering Latinos' important and growing influence on US politics will be the topic of discussion during Business Wire’s July 17 FREE webinar, The Influence of Hispanic Voters on This Year's National Elections.

The annual Hispanic Achievement & Business Leadership Awards (HABLA) luncheon presented by Verizon and produced by Lanza Group, LLC will expand in 2012.

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