The 2012 election is the first truly “social” presidential cycle. Candidates from major and minor parties alike are plastered all over the most popular sites, with presences on Facebook, Twitter and YouTube, not to mention Tumblr, Reddit, Quora and many others. In surveys, social network users claim social content doesn’t influence their political opinions and activity, but, according to a new eMarketer report, “The New Political Influencers: Social Media's Effect on the Campaign Trail,” the evidence is adding up that they are wrong.

The United States Hispanic Chamber of Commerce (USHCC) issued a new report as part of the Speak Our Language project that found Spanish-language advertising continues to represent a relatively small fraction of election advertising spending, even in the states with the largest and most electorally-significant Hispanic populations.

A record 24 million Latinos are eligible to vote in the 2012 presidential election, according to an analysis of Census Bureau data by the Pew Hispanic Center, a project of the Pew Research Center. This is up by more than 4 million, or 22%, since 2008, when 19.5 million Latinos were eligible to vote.

In an age when digital technology is re-inventing traditional word of mouth, TV may not garner the biggest bang for the buck when it comes to election spending.

Just read an article by David Goetz on a MediaPost blog titled “Univision Self-Serving With Presidential Debate Lobbying” regarding a letter sent by Univision CEO Randy Falco to the Commission on Presidential Debates (CPD).

According to Mr. Goetz, Mr. Falco stated to the CPD that he “laments that the moderators selected for the debates this fall won't give Hispanics a “voice.” He writes that 20 million-plus Hispanics may vote, and it's “important that they make an informed decision.”

To read more on El Blog

With state and national elections approaching, Arizona faces a familiar but potent question: Is this the year the state’s large population of Latino potential voters make themselves heard at the ballot box?

News headlines remind us on a daily basis about the importance of the Latino vote in the upcoming presidential election. The stakes are high for candidates Obama and Romney, who have launched Spanish-language campaigns to capture the affection and support of the Latino voter. By Edward T. Rincón, Ph.D., Rincón & Associates LLC

A webinar covering Latinos' important and growing influence on US politics will be the topic of discussion during Business Wire’s July 17 FREE webinar, The Influence of Hispanic Voters on This Year's National Elections.

The annual Hispanic Achievement & Business Leadership Awards (HABLA) luncheon presented by Verizon and produced by Lanza Group, LLC will expand in 2012.

The Census Bureau released a menu-driven, interactive Web page permitting users to access for any state a series of graphs showing percentages of adults who voted and registered in every congressional and presidential election between 1996 and 2010.

Entravision Communications Corporation announced the launch of its new weekly political public affairs show “Perspectiva Nacional con Armando Guzmán” on all 24 of its owned and operated Univision affiliate television stations, including stations in key battleground states such as Connecticut, Col

The Census Bureau has released 10 graphics that highlight national trends in voting by race, age, education, and other characteristics since 1964. Four graphics address presidential elections, four address congressional elections and two address all national elections.

LULAC announced the strategies to increase the Latino voter registration and turnout; as well as the efforts to defend the rights of Latino voters across the country. In partnership with these two national grassroots organizations, LULAC discussed the issues that are motivating Latino voters, and how Latino voters are reshaping the electoral map.

The study, “The Latino Electorate in South Florida”, was conducted by GeoIdea, Inc for Radio Caracol and analyzed all of our areas census tracks as well as its political precincts. All findings are solely based on governmental data and cover three areas; South Florida, Miami-Dade and Broward Counties. DOWNLOAD Report Here.

Tecate> , cerveza con carácter, announced the launch of a national retail program focused on helping U.S. Hispanics 21 and older celebrate their passion for football, regardless of their language of choice.