Colgate-Palmolive announced a partnership with respected TV personality Karla Martínez.

impreMedia announced the results of a tracking poll that covers Latino  perspectives on the current political climate and the job done by Congress and President Obama.
 

54% of adults used the internet for political purposes in the last cycle, far surpassing the 2006 midterm contest. They hold mixed views about the impact of the internet: It enables extremism, while helping the like-minded find each other. It provides diverse sources, but makes it harder to find truthful sources. DOWNLOAD REPORT HERE.

Tuesday's midterm elections were historic for Hispanics. For the first time ever, three Latino candidates-all of them Republicans-won top statewide offices. In New Mexico, voters elected the nation's first Latina governor, Republican Susana Martinez. In Nevada, Republican Brian Sandoval won the governor's race and became Nevada's first Hispanic governor. And in Florida, Republican Marco Rubio won the U.S. Senate race.

Against the backdrop of a mid-term election season characterized by unprecedented spending from often unclear sources, The Conference Board today published a groundbreaking Handbook on Corporate Political Activity to help companies responsibly navigate the risk-laden environment of campaign spend

The Pew Hispanic Center, a project of the Pew Research Center, released statistical profiles http://pewhispanic.org/data/election10/> of the Latino eligible voter populations in 27 states.

Heated midterm political races could spell big advertising revenue gains for broadcasters, according to a new study from SNL Kagan.

The 2008 election introduced the term “Walmart Mom.” Identified as a key swing demographic, Walmart Moms have the numbers and potential to shape an election’s outcome. This 2010 mid-term election season, research firms Public Opinion Strategies and Momentum Analysis conducted a bipartisan survey designed to revisit the Walmart Mom and find out how she’s faring economically as the recession continues, how that is impacting her political behaviors and — more importantly — why she still matters. DOWNLOAD FINDINGS HERE.

Data released by the Tomás Rivera Policy Institute at the University of Southern California reveals the potential significance of the Hispanic vote in selected states.

Gingrich Communications launches a bilingual site for American Hispanics with a different take on news and opinion. The site, called The Americano, looks to offer a more balanced view on all the issues that concern American Hispanics today.

According to a recent Latino Policy Coalition's (LPC) nationwide poll, Latino registered voters strongly believe President Obama is better on economic issues than Congressional Republicans.
   

The Immigration Policy Center (IPC) releases a fact check, Latino and Asian Clout in the Voting Booth, which shows how much the electoral power of racial and ethnic minorities increased in just four years.

We can now rest a little better knowing that we won’t have to listen to another Senator asking about wise Latinas. But if you think the debate at Sonia Sotomayor’s confirmation hearings, especially about her famous two words, don’t have any deeper implications–including for those of us who toil in the world of marketing to Hispanics, I want some of the stuff you’re smoking. To paraphrase Sen. Lindsay Graham, “elections have consequences.” To read El Blog CLICK above.

About 131 million people reported voting in the 2008 U.S. presidential election, an increase of 5 million from 2004, according to a new table package released by the U.S. Census Bureau.

PBS announced an agreement with impreMedia to live stream PBS' NewsHour feed of Judge Sonia Sotomayor's Senate confirmation hearings, translated to Spanish, on impreMedia's Web site.

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