In an age when digital technology is re-inventing traditional word of mouth, TV may not garner the biggest bang for the buck when it comes to election spending.

Just read an article by David Goetz on a MediaPost blog titled “Univision Self-Serving With Presidential Debate Lobbying” regarding a letter sent by Univision CEO Randy Falco to the Commission on Presidential Debates (CPD).

According to Mr. Goetz, Mr. Falco stated to the CPD that he “laments that the moderators selected for the debates this fall won't give Hispanics a “voice.” He writes that 20 million-plus Hispanics may vote, and it's “important that they make an informed decision.”

To read more on El Blog

With state and national elections approaching, Arizona faces a familiar but potent question: Is this the year the state’s large population of Latino potential voters make themselves heard at the ballot box?

News headlines remind us on a daily basis about the importance of the Latino vote in the upcoming presidential election. The stakes are high for candidates Obama and Romney, who have launched Spanish-language campaigns to capture the affection and support of the Latino voter. By Edward T. Rincón, Ph.D., Rincón & Associates LLC

A webinar covering Latinos' important and growing influence on US politics will be the topic of discussion during Business Wire’s July 17 FREE webinar, The Influence of Hispanic Voters on This Year's National Elections.

The annual Hispanic Achievement & Business Leadership Awards (HABLA) luncheon presented by Verizon and produced by Lanza Group, LLC will expand in 2012.

The Census Bureau released a menu-driven, interactive Web page permitting users to access for any state a series of graphs showing percentages of adults who voted and registered in every congressional and presidential election between 1996 and 2010.

Entravision Communications Corporation announced the launch of its new weekly political public affairs show “Perspectiva Nacional con Armando Guzmán” on all 24 of its owned and operated Univision affiliate television stations, including stations in key battleground states such as Connecticut, Col

The Census Bureau has released 10 graphics that highlight national trends in voting by race, age, education, and other characteristics since 1964. Four graphics address presidential elections, four address congressional elections and two address all national elections.

LULAC announced the strategies to increase the Latino voter registration and turnout; as well as the efforts to defend the rights of Latino voters across the country. In partnership with these two national grassroots organizations, LULAC discussed the issues that are motivating Latino voters, and how Latino voters are reshaping the electoral map.

The study, “The Latino Electorate in South Florida”, was conducted by GeoIdea, Inc for Radio Caracol and analyzed all of our areas census tracks as well as its political precincts. All findings are solely based on governmental data and cover three areas; South Florida, Miami-Dade and Broward Counties. DOWNLOAD Report Here.

Tecate> , cerveza con carácter, announced the launch of a national retail program focused on helping U.S. Hispanics 21 and older celebrate their passion for football, regardless of their language of choice.

Telemundo launched its multiplatform public service campaign “Vota por tu Futuro” (Vote for Your Future) which aims to boost electoral participation among Hispanics in the United States.

Candidates, party committees and outside groups combined could spend as much as $3.2 billion on television advertising in the 2012 election. By Kim Geiger, Los Angeles Times

The University of Puerto Rico Alumni and Friends Abroad Association (UPRAA), is making history by presenting for the first time ever in the Congress of the United States, the community based forum: "Puerto Rico at its Political Crossroads: A forum to discuss the political future of the island." T