Heated midterm political races could spell big advertising revenue gains for broadcasters, according to a new study from SNL Kagan.

The 2008 election introduced the term “Walmart Mom.” Identified as a key swing demographic, Walmart Moms have the numbers and potential to shape an election’s outcome. This 2010 mid-term election season, research firms Public Opinion Strategies and Momentum Analysis conducted a bipartisan survey designed to revisit the Walmart Mom and find out how she’s faring economically as the recession continues, how that is impacting her political behaviors and — more importantly — why she still matters. DOWNLOAD FINDINGS HERE.

Data released by the Tomás Rivera Policy Institute at the University of Southern California reveals the potential significance of the Hispanic vote in selected states.

Gingrich Communications launches a bilingual site for American Hispanics with a different take on news and opinion. The site, called The Americano, looks to offer a more balanced view on all the issues that concern American Hispanics today.

According to a recent Latino Policy Coalition's (LPC) nationwide poll, Latino registered voters strongly believe President Obama is better on economic issues than Congressional Republicans.

The Immigration Policy Center (IPC) releases a fact check, Latino and Asian Clout in the Voting Booth, which shows how much the electoral power of racial and ethnic minorities increased in just four years.

We can now rest a little better knowing that we won’t have to listen to another Senator asking about wise Latinas. But if you think the debate at Sonia Sotomayor’s confirmation hearings, especially about her famous two words, don’t have any deeper implications–including for those of us who toil in the world of marketing to Hispanics, I want some of the stuff you’re smoking. To paraphrase Sen. Lindsay Graham, “elections have consequences.” To read El Blog CLICK above.

About 131 million people reported voting in the 2008 U.S. presidential election, an increase of 5 million from 2004, according to a new table package released by the U.S. Census Bureau.

PBS announced an agreement with impreMedia to live stream PBS' NewsHour feed of Judge Sonia Sotomayor's Senate confirmation hearings, translated to Spanish, on impreMedia's Web site.

Sonia Sotomayor
Benjamin Cardozo

Is Sonia Sotomayor the first Hispanic ever nominated to the U.S. Supreme Court? Or does that distinction belong to the late Justice Benjamin Cardozo, who served on the court from 1932-1938 and whose ancestors may or may not have come from Portugal?

I think Obama has locked up the Latino vote for 2012 with his nomination of federal judge Sonia Sotomayor. If confirmed, this Bronx-raised, Princeton-educated Puerto Rican woman will be the first Hispanic on the US Supreme Court.

The right-wingers are already frothing at the mouth, calling Sotomayor a “liberal judicial activist of the first order.” Go right ahead…alienate us Hispanics–and many moderates of all ethnic stripes–even more.

I agree with Congressman Xavier Becerra of LA who said a few weeks ago that if Obama were to pick a Hispanic for the Supreme Court, there would be an “off the charts reaction” among Latinos. This is a great day for the US…a proud moment for Latinos.

By Manny Gonzalez. To read El Blog CLICK above.

Rafael Anchia is state representative for the State of Texas. He is considered to be, among politics, the first potential Hispanic candidate for Governor or Texas. He is a passionate advocate for immigrant rights. We spoke about issues facing the Hispanic Community locally and nationally. He also shared some inspiring stories of progress and accomplishment within the Hispanic community.

Published by Dieste Latincast. To listen to the podcast CLICK above on El Blog.

The American Heart Association and Hispanic retailer La Curacao are collaborating for a massive Hispanic community outreach program to disperse information about the warning signs ad risk of stroke among Latinos and inform on preventive care.

Ruben Navarrette is Contributor for USA Today, and the Wall Street Journal, weekly commentator for CNN.com, member of the Editorial Board of The San Diego Tribune, among others. He is a highly controversial journalist with a passion for the immigration issue. We talked immigration, politics, Obama, etc. We even talked about his very “interesting” interview with Lou Dobbs. To read El BLOG click above.

The Board of Directors of the National Association of Latino Elected and Appointed Officials (NALEO) elected New Mexico Secretary of State and NALEO Vice President Mary Herrera to serve as the organization's president.