Research | HispanicAd.com

2021 Trust Barometer [REPORT]

January 16, 2021

After a year of unprecedented disaster and turbulence – the Covid-19 pandemic and economic crisis, the global outcry over systemic racism and political instability – the 2021 Edelman Trust Barometer reveals an epidemic of misinformation and widespread mistrust of societal institutions and leaders around the world. Adding to this is a failing trust ecosystem unable to confront the rampant infodemic, leaving the four institutions – business, government, NGOs and media – in an environment of information bankruptcy and a mandate to rebuild trust and chart a new path forward.

Marketing to Asian Identity, Not Assumptions

January 12, 2021

America is often described as a “melting pot” of different nationalities, ethnicities, and cultures. Much to the dismay of Teddy Roosevelt (who in a 1916 speech noted “There is no room in this country for hyphenated Americanism”), Americans have perfected naming each ethnic group within our borders distinctly, and those names have evolved.

ANA introduces new Strategies & Tools to help marketers navigate TECH investments

January 12, 2021

The ANA introduced new tools and capabilities designed to help marketers navigate the growing complexities posed by the procurement, integration, and activation of advanced marketing technology to optimize their technology investments.

1 in 2 U.S. Consumers Believe It Important to be Equipped With The Latest Technology

January 12, 2021

GroupM, WPP’s media investment group, released new research that reveals that 1 in 2 (54.3%) of consumers believe it’s important to be equipped with the latest technology. Additionally, almost 82% of respondents believe that either they or a family member should be the only ones with access to health and fitness tracker data.

Predicting Consumer Demand in an Unpredictable World

January 09, 2021

While it's more complicated than ever in the Covid-19 pandemic, don’t abandon forecast modeling. Just change how you do it.

Dick Tobin passes

January 07, 2021

In 1965, he joined National Airlines as the Director of Planning beginning a career in Economics and Marketing Research. By 1968 he was President and CEO of First Research and later founded Strategy Research Corporation on St. Patrick's Day in 1971. SRC specialized in the Hispanic Market and forecasting. SRC published biannual comparative economic and population studies for over 30 years. His spirited entrepreneurial drive led him to charter banks, develop auto related businesses and found New Miami Magazine.

Consumer Confidence Index - Puerto Rico [REPORT]

January 06, 2021

Ipsos created the "Índice de Confianza del Consumidor – ICC", in Puerto Rico. It seems Consumers are more confident.

2020: A Year in Review

January 05, 2021

The year 2020 has tested our patience, faith and strength. It’s been a year filled with many challenges. But despite all the extraordinary circumstances happening around the world, we have succeeded through the tenacity and creativity of the women and men who work at this extraordinary agency.

2020 Hispanic Content, Data & Social Marketing Report - Available for Download - FREE

December 24, 2020

HispanicAd in association with Adam R Jacobson are proud to announce the availability of the 2020 Hispanic Content, Data & Social Marketing Report for our readers.

2020 Hispanic Market Guide available for download - FREE

December 24, 2020

As brands look to build and rebuild, they will need to look for growth opportunities within the rapidly growing multicultural markets. To arm them with the cultural insights needed, the Culture Marketing Council: The Voice of Hispanic Marketing (CMC) is releasing its 2020 Hispanic Market Guide, the most comprehensive resource on the U.S. Hispanic market. The new publication is now available to view online or download for free.

Even Amid Diversity Push, Brands Are Still Failing to Make Consumers Feel Represented in Ads

December 19, 2020

62% of Asian Americans said they don’t often feel represented in advertisements; 41% of Hispanic Americans said the same

Re-Evaluating Media for Recovery: Understanding the true value of media for growing brands during challenging times [REPORT]

December 19, 2020

Re-Evaluating Media for Recovery and like the 2018 paper, Re-Evaluating Media, before it, this report commissioned by Radiocentre aimed to identify the truth about media effectiveness for 10 different media types. It also set out to establish the gaps that exist between the reality and the perceptions of reality about which are the most effective media channels, while also identifying the critical media attributes required to grow brands. This is more relevant than ever in these most uncertain of times.

Bilingual, Bicultural Children Shape Hispanic Purchase Decisions and Brand Advocacy [PODCAST]

December 18, 2020

Bilingual and bicultural Latino Americans often serve as “digital sherpas,” or guides, for foreign-born family members who have yet to master the American ethos and language. Navigating the intersectionality of both U.S. and Latino value systems, these interpreters often inform brand and product purchases, search, and content consumption for friends and family members from an early age.

The TV Buying Journey: Any Way You Want It

December 18, 2020

Recent innovations in TV are providing more valuable options to the ad buying process and promise to improve the consumer experience. Advertisers now have many choices when it comes to advertising. From new streaming platforms to rapid innovation in advanced TV, advertisers now have more ways of getting in front of audiences in an addressable way and networks have the ability to unlock more premium inventory.

Ad Agencies Still Getting Arms Around Nielsen’s ‘Subscriber First Policy

December 17, 2020

As first reported by Inside Radio, Nielsen will no longer include the ratings for non-subscribing radio stations in the summary dataset that fuels the major buying systems used by agencies and advertisers. The new policy goes into effect in 2021 and ad agencies are still figuring out how to deal with not having a view of the total market when placing ad buys.

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