Research | HispanicAd.com

Consumer Sentiment Towards Brands During COVID-19

March 28, 2020

Updates and news on the coronavirus, or COVID-19, are changing rapidly. Companies and brands are communicating with consumers about how business is being impacted, how it affects consumers, and what they’re doing to keep everyone healthy. Using Suzy, a real-time market research platform, 4A’s Research surveyed 1000 consumers on March 18, 2020 to understand how consumers feel about brand communication during the pandemic and learn how COVID-19 is changing people’s daily routines.

85% of Americans say they plan to alter buying habits due to COVID-19 [REPORT]

March 28, 2020

Just-released research from GfK shows that the novel Coronavirus (also known as COVID-19) will have significant short- and long-term effects on brand affinity and consumer purchases in the US.

Hispanics more likely than Americans overall to see coronavirus as a major threat to health and finances

March 28, 2020

Hispanics are more concerned than Americans overall about the threat the COVID-19 outbreak poses to the health of the U.S. population, their own financial situation and the day-to-day life of their local community, according to a new survey fielded as part of Pew Research Center’s Election News Pathways project.

The Majority-Minority Population Drives Demand For Multicultural Sample

March 27, 2020

Hispanics are on track to becoming the largest ethnic minority group in the U.S. this year. Not only does this have serious implications for the presidential election, but also for brands seeking new markets to combat stagnating sales. But it’s not just Hispanics. Population growth among African American and Asian American consumers continues to rise, as the population of Non-Hispanic Whites flatline.

Is This The End Of Market Research?

March 26, 2020

The decades long tracker we’ve been running? Weakened. Longitudinal data relies on consistency, the assumption that external factors change only slight over time. COVID-19 has proven to be a global catastrophe, changing our daily lives in ways we could have never anticipated from the decimation of global supply chains to the way we interact with each other on a daily basis. Trackers prior to the COVID-19 outbreak will serve as reminders of how life was prior, but new data will be needed to anticipate how consumer purchase behaviors have changed in light of the pandemic. By Mario Xavier Carrasco - Co-Founder & Principal at ThinkNow

Gen Z and Gen Y: What do they want from a smartphone?

March 25, 2020

As smartphone ownership edges ever closer to global saturation, it prompts many questions around what the future of smartphones will look like and what future consumers, particularly younger generations are looking for. Coronavirus will undoubtedly have an impact on consumer decisions, which we are currently tracking and should understand better in the coming weeks.

Staying PUT: Consumers Forced Indoors During Crisis Spend More Time On Media

March 18, 2020

Regardless of whether you call it social distancing, quarantining or retreating to a safe place, heading home amid concerns about the novel coronavirus (COVID-19) is bound to affect media consumption habits. In fact, staying put in our homes can lead to almost a 60% increase in the amount of content we watch in some cases and potentially more depending on the reasons. Considering that consumers around the globe are already leaning into the growing array of content options and channels, a 60% increase is significant.

2/3 of Americans Are Concerned About Coronavirus

March 12, 2020

Just-released research from GfK shows that nearly all (92%) Americans are aware of the novel Coronavirus (also known as Covid-19). Among those who are aware, 69% (equivalent to 64% of all Americans) are at least somewhat concerned about the illness’s potential impact on themselves or their familie

ThinkNow Latinx Report Brief 2020 [REPORT]

March 07, 2020

Our updated report discusses new findings to provide companies, brands, and politicians deeper insight into how U.S. Latinos prefer to describe their ethnicity.

2020 Global Consumer Sentiment Survey: A tale of two segments [REPORT]

February 27, 2020

More and more people feel good both about their current financial situation and about the future, especially in fast-growing economies. At the same time, a growing minority of middle- and lower-income households is struggling to make ends meet. The latest wave of McKinsey’s global consumer sentiment surveys, conducted in September 2019 in 19 countries, explores the impact of these developments on shopper behavior in a wide range of categories, including food, beverages, personal care, and household products

Why Media Measurement Must Change

February 26, 2020

As marketing becomes increasingly fragmented and complex, and as consumer demands and regulation around data privacy change, it's becoming clear that measurement needs to change as well.

Most Adults Aware of 2020 Census and Ready to Respond, but Don’t Know Key Details

February 22, 2020

Intention to participate is high overall, but there is somewhat less enthusiasm among some groups the Census Bureau has found difficult to count in the past. These include black adults, Hispanic adults, younger people, and those with less education. There also are partisan differences in who intends to respond.

2020 Data Privacy [REPORT]

February 22, 2020

Today’s successful brands know collecting data is integral to both understanding the needs of their customers and delivering the relevant experiences they’ve come to expect. In an era where consumers are increasingly looking to brands for greater transparency and control over their personal information, how can businesses continue to deliver?

Hispanic Homeownership Rate Increases for Fifth Consecutive Year

February 20, 2020

The homeownership rate among Hispanics increased for the fifth consecutive year in 2019 as Hispanics continue to be the primary driver of growth in the nation's housing market, according to recently released data from the U.S. Census Bureau and an upcoming report from the National Association of Hispanic Real Estate Professionals® (NAHREP®).

Consumers Cautiously Optimistic, Over Half Feel U.S. Economy Is Growing [REPORT]

February 19, 2020

U.S. consumers are bracing for a polarizing year in politics. From impeachment proceedings to the presidential election, emotions are high, but unemployment is low, and that appears to be the economy’s saving grace as we head into 2020.

Pages