Research | HispanicAd.com

Research Study on Connected TV

January 23, 2020

According to eMarketer, investment in connected TV (CTV) is soaring and ad spending will increase by double digits annually for the foreseeable future. In its just-released forecast for CTV ad spending (“Connected TV Trends Roundup,” January 2020), eMarketer estimates it will be $9 billion in 2020 and increase to $14 billion by 2023, accounting for 7 percent of total digital ad spending and 5 percent of total media spending. ANA and Innovid have recognized the rise of CTV and partnered in a new research study, “The State of Connected TV Report 2020,” which was released on January 16. By Bill Duggan

Nielsen Annual Marketing Report: The Age of Dissonance [REPORT]

January 22, 2020

Digital has made the customer journey more complex. With new metrics, platforms and tools, measuring that journey is even more difficult.

Connecting the buy and why with data intelligence

January 18, 2020

In a recent post, Nigel shared a buyer classification focused on what I like to call the buy and the why, more specifically consumer behavior and predisposition. The concept is straightforward but it begs the question of how can we build a system of insights and analytics to bring this growth matrix to life. by Bill Pink - Head of Global Analytic Leads / Kantar

40% of Older Americans Rely Solely on Social Security for Retirement Income [REPORT]

January 15, 2020

Only a small percentage of older Americans, seven percent, receive income from Social Security, a defined benefit pension, and a defined contribution account. Retirement income from these three sources is widely considered to be the ideal situation to ensure retirement security, particularly for the middle class. Retirees with these three sources of income are far less likely to face poverty and economic hardship.

Gen Z and millennial travel: The wanderlust generations

January 14, 2020

Millennials and Gen Z's love of travel is fueling new opportunities for technology, media & entertainment, and telecommunications companies. How can marketers leverage these behavior trends to drive growth?

Hispanic to Latinx: The Video [VIDEO]

January 14, 2020

Today, Hispanics represent one in four 18 to 34 year olds in the US. They have origins in a variety of countries – each with their own unique culture – and are united by a common language. What else unites them?

Marketers Embark on the Post-Optimization Era

January 11, 2020

It's a yawning chasm throughout the marketing terrain: 85 percent of CMOs believe that big, creative ideas that build brand and emotional connections are critical for future success — but just 54 percent say they can currently deliver on those capabilities. That's one of the key findings from the "Make Change Real 2019 CMO Survey," released last year by the Dentsu Aegis Network.

Drops in Natural Increase, Net International Migration Resulted in 0.5% Annual Growth to 328.2M

January 07, 2020

Drops in natural increase and net international migration have resulted in a gradual slowdown of the nation’s population growth this decade, according to U.S. Census Bureau population estimates.

What Would Ad Industry Do If It Heard 22% Of Nielsen's TV Panel Were Bots?

January 04, 2020

What would the industry do if it heard almost a fourth of Nielsen’s panel were bots: frauds, robotic fictions, not real people?

Projects U.S. and World Populations on New Year’s Day

December 31, 2019

As the nation prepares to ring in the new year, the U.S. Census Bureau projects the U.S. population will be 330,222,422 on Jan. 1, 2020. This represents an increase of 1,991,085, or 0.61%, from New Year’s Day 2019. Since Census Day (April 1) 2010, the population has grown by 21,476,884 or 6.96%.

US consumers in 2019 are ready to spend—but wisely

December 18, 2019

Thanks to a strong labor market, US consumers are feeling good about the economy. Unemployment is at a historical low, wages are rising at their fastest rate since the onset of the recession, and consumption continues to grow at a steady clip.

The Road to Election 2020 [INFOGRAPHIC]

December 17, 2019

The winner of the 2020 Presidential Election will need to reach 270 electoral votes. Getting to that number will mean understanding who's voting and who's not, and who can be engaged, so they'll turn out at the polls. Whether you want to engage in a "get out the vote" campaign, or focus messaging efforts in key swing states, you'll want to tune in each month as we explore voters and their role on the road to election 2020.

Marketing Brief: Insights Into Culture and Authenticity Report 2019 [REPORT]

December 14, 2019

This year was chockful of defining moments. From ongoing trade disputes with China and political unrest, to legalized marijuana and online privacy concerns. In our final report of the year, 2019 Defining Moments: Insights Into Culture and Authenticity™, we highlight trends in consumer sentiment, purchase behavior, and digital media use, and explore the impact culture has on these trends. We’ve combined these insights into a brief narrative of Total Market consumer behavior over the last twelve months and marketing predictions for 2020.

Small Area Income and Poverty Estimates for States, Counties and School Districts

December 13, 2019

In 2018, 13.6% of counties had a statistically significant increase in median household income compared with 2007, the year before the most recent recession, while 5.5% had a statistically significant decrease, according to data released by the Census Bureau.

Generation Alpha: the Most Diverse Generation Yet Impacts Their Behaviors Now & In the Future [REPORT / HISPANICS +++]

December 11, 2019

In a new report, Generation Alpha – children born after 2010 – identified all people being treated fairly no matter what they look like as one of the top issues they care about in today’s world. In fact, across the board, the report revealed Generation Alpha cares more about all issues than their Millennial and Baby Boomer parents did when they were kids, or even than they do now.

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