Research

In this report, you will find an in-depth look at Hispanic-owned small businesses - where they are located, who owns them, and what and how they like to buy.

The real incomes of about two-thirds of households in 25 advanced economies were flat or fell between 2005 and 2014. Without action, this phenomenon could have corrosive economic and social consequences.

The ARF conducted its second annual Privacy Study among 1,100 American consumers during the week of March 26th, 2019. The first study was conducted during the week of May 28th, 2018. Both surveys were conducted using a Qualtrics online sample and platform and were weighted to U.S. population estimates for age, gender, and region.

The United States has spent the past century expanding its economic power, and it shows in American families’ wealth. Despite income stagnation outside the circle of high earners, median family wealth grew from $83,000 in 1992 to $97,000 in 2016 (in 2016 dollars).

Nearly a third of U.S. adults (31%) follow local news very closely, but local news does not play an equally vital role for all Americans. Older Americans, black adults and those with a high school education or less show considerably more interest in local news than their counterparts, according to a new analysis from Pew Research Center. These same groups prefer getting their local news via the TV rather than online.

In the U.S. today, Latinx consumers are melding the physical and digital worlds to create personalized, culturally relevant shopping experiences on their own terms. These consumers’ paths-to-purchase, or consumer journeys, are social and circular. Purchase decisions can be frequently traced to the recommendation of a friend, family member or consumer review website. And, because Latinx consumers are so digitally connected—97% of Latinx households own a smartphone, and Latinx consumers spend over 27 weekly hours using apps and the web on smartphones—the consumer journey plays out in real-time. Brands that are not attuned to Latinx values and habits stand to miss out on this powerful market, which is reshaping the U.S. mainstream.

Radio specializes in boosting ad campaigns because it primarily reaches consumers during the day and away from home, when they’re on the go and closest to the point of purchase. This is a powerful advertising proposition, especially when you consider the impact of a captive audience in the car, where most of radio’s out-of-home listening happens. Increasing traffic and commute times aren’t likely to diminish anytime soon.