There are less than 100 days before the start of the 2018 FIFA World Cup Russia™ and U.S. Hispanic fans are gearing up to be part of the action. Our new national consumer survey, ThinkNow Research: Hispanic Soccer Fan Study, found that 89% of U.S. Hispanics intend to watch the World Cup and they’re looking to engage online and on the go.

In less than two decades, the graying of America will be inescapable: Older adults are projected to outnumber kids for the first time in U.S. history.

According to the first report on Immigration Investments by Globofran, it offers a glimpse to where Latin Americans in the USA come from, what they invest in, and where they prefer to live. 

Today’s Latina has undergone a major transformation. She’s doesn’t emulate her mother or grandmother (or even her cool tía). Instead, today’s millennial Latinas are embracing a generational, political and cultural shift that is changing the way they see themselves and the world around them. They are not conforming to cultural customs and gender roles as strictly as they once did, and they look to their Latino heritage to enhance their lives. Being Latino is viewed as an asset at home and at work.  By Frances Solá-Santiago

What if you could easily reach a dynamic audience that is influential, educated, entrepreneurial and committed to the continued growth of society? Increasingly, that driving force is women, a rumbling economic powerhouse. In the U.S. alone, women make up just over half of the population, and they’re accountable for over $39 trillion dollars. That puts them in charge of 30% of the world’s wealth, and the number is growing.

BabyCenter and Collage Group, a leading insights and strategy company, released findings from their new study, "Futurecasting Families: Early Insights into Generation Z & the Future of Parenting." The two organizations partnered on this research to place Generation Z alongside current Millennial moms to offer an early look at how this young generation of digital natives will prioritize, shop, communicate, and connect when they become parents.

States have enormous responsibilities. They must not only meet their citizens’ needs on a wide range of issues—from education to healthcare to housing and job security—but also manage enormous budgets, often larger than most countries. How they do it, and do it well, is an important question. And for those that are succeeding, how are they succeeding? Measuring performance and developing a fact base for decision making is critically important for states to understand what they’re doing well, where they need to improve, and what their residents value most.

Echoing concerns that grew with the Internet itself a decade earlier, the rise of social media has stoked fears of “social displacement” — the alienation of people from friends and family in favor of Facebook and Twitter.  A new study co-authored by a University of Kansas researcher goes a fair distance toward debunking that notion.

Over 120 million strong in the U.S., multicultural Americans make up a large, young and growing segment. In fact, 24% of households in the U.S. are considered multicultural, and the growth shows no signs of slowing down. By 2020, Nielsen expects the Hispanic population in the U.S. to grow by 6.8 million, complemented by an additional 2.3 million Asian-Americans and 1.8 million African-Americans.

For a decade, emerging markets have ignited the global economy, contributing more than 80% to its economic expansion. Today, these markets consistently perform a remarkable three to four times better than their developed market counterparts in the fast-moving consumer goods (FMCG) industry.

More than nearly any other fast-moving consumer goods (FMCG) sector, the beauty industry is guided by trends. And over the last few years, multiple trends have emerged with the promise that they will redefine the future of beauty. From balayage to activated charcoal, it seems like the next big thing can come from just about anywhere. And while that’s more true than ever, how are you supposed to know when something really is a thing, and when it’s just a flash in the pan?

The 2017 Year in Sports Media report looks at some of the top moments in sports and how what happened this past year could impact the short and long-term futures of sports rights holders, fans and sponsors.

As the U.S. population continues to shift to a “minority majority,” multicultural marketing research firms have evolved to meet the growing demands of multicultural marketers tasked with tapping these hard to reach audiences. Over the last 10 years, this transition has occurred in waves.

MAGNA in partnership with Univision Communications Inc (UCI), announced the full results of its “Marketing to the Hispanic Mindset” study that proves, among other key findings, that contextual targeting in digital video ads can double purchase intent among Hispanics.

Mindshare North America released new research that explores the five different types of luxury consumers today, and the key trends that will drive luxury brands forward in the marketplace.

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