In almost every purchase, search query or product use case, consumers power an ecosystem of personal data. Of course, their digital fingerprints help shape better product, retail and media experiences, but they also shine a light on the need consumers have for enhanced levels of trust in their transactions—trust in advertising, trust in pricing, trust in brand claims…the list goes on.

Evaluation through experiments is key to making sure the data we collect are of the highest quality and the most complete they can be.

Did you know that 29.1% of the total U.S. population - about 94.7 million people - lived in coastline counties in 2017? That's a 15.3% growth since 2000.

Emotions may seem complicated, but by better understanding their value and function we can learn how to harness their power to enhance relationships and improve well-being.

Despite the growing popularity of connected devices in the home, including smart devices, streaming media players, and smart TVs, a new report from The NPD Group reveals that 31 percent of U.S. households do not currently have a broadband connection (25Mbps per second download speed or greater). This equates to roughly 100 million consumers, totaling nearly one-third of the U.S. population, and the vast majority of these consumers are in rural markets.

This report details additional foundational research on modeling and segmentation conducted in support of the 2020 Census Integrated Partnership and Communications Program. Modeling efforts offer predictions of Census tract overall self-response rates, proportion of self-response on the internet, and timing of response.

Have you ever stopped to wonder how a company can accurately measure consumer behavior without knowing what every single person is doing? If so, you’re not alone. In fact, we see questions about this very topic all the time. After all, with more than 325 million people living in the U.S., it’s understandable that people might be skeptical about our ability to measure media engagement and shopping habits without checking in with each and every person in the country.

Though still avant-garde in the marketing industry, consumer neuroscience offers marketers powerful insights that they can begin implementing into their campaigns today

Does this mean that we as a society are moving in the wrong direction? Hardly. It’s simply a recognition that as times change, our delineations of what is acceptable change as well.

Despite current global economic growth, expansion and opportunity, millennials and Generation Z are expressing uneasiness and pessimism—about their careers, their lives and the world around them, according to Deloitte’s eighth annual Millennial Survey.

Of all the sources for television content available today, Netflix commands the greatest share of streamed TV viewing among Latinx millennials (22-37 year-olds), according to the latest FOCUS Latino: The Media Landscape 2019 report published by Horowitz Research.

If you’re one of those marketers who’s always relied on the 80/20 rule as a benchmark for sales success, you might want to adjust your strategy. That’s because today, more people than ever are interested in trying something they’ve never tried before.

In recent years, Mexico has been decidedly progressive in its efforts to combat discrimination and hate crimes on the basis of sexual orientation and gender identity.  A recent study by political scientist Caroline Beer concludes that Mexico is more progressive than the U.S. when it comes to LGBT rights, especially in the recognition of same-sex relationships.  By David R. Morse, CEO & President of New American Dimensions, Susanna Fránek, Cultural Anthropologist, Ethnologix, and Gerardo Gallart, CEO of La Fábrica de BTL

The beverage market has evolved rapidly over the last three decades specially in the US, and has never moved as quickly as it does today. With a plethora of new brands available and with them, new categories emerge and existing category lines blur.

A superlative generation in many regards, Generation Z is on track to be the largest, most ethnically diverse, and financially-powerful generation ever. In the coming years, their distinctive habits will play an outsized role in shaping American culture and commerce.

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