Research

Did you know that 29.1% of the total U.S. population - about 94.7 million people - lived in coastline counties in 2017? That's a 15.3% growth since 2000.

Despite the growing popularity of connected devices in the home, including smart devices, streaming media players, and smart TVs, a new report from The NPD Group reveals that 31 percent of U.S. households do not currently have a broadband connection (25Mbps per second download speed or greater). This equates to roughly 100 million consumers, totaling nearly one-third of the U.S. population, and the vast majority of these consumers are in rural markets.

Have you ever stopped to wonder how a company can accurately measure consumer behavior without knowing what every single person is doing? If so, you’re not alone. In fact, we see questions about this very topic all the time. After all, with more than 325 million people living in the U.S., it’s understandable that people might be skeptical about our ability to measure media engagement and shopping habits without checking in with each and every person in the country.

Does this mean that we as a society are moving in the wrong direction? Hardly. It’s simply a recognition that as times change, our delineations of what is acceptable change as well.

Of all the sources for television content available today, Netflix commands the greatest share of streamed TV viewing among Latinx millennials (22-37 year-olds), according to the latest FOCUS Latino: The Media Landscape 2019 report published by Horowitz Research.

In recent years, Mexico has been decidedly progressive in its efforts to combat discrimination and hate crimes on the basis of sexual orientation and gender identity.  A recent study by political scientist Caroline Beer concludes that Mexico is more progressive than the U.S. when it comes to LGBT rights, especially in the recognition of same-sex relationships.  By David R. Morse, CEO & President of New American Dimensions, Susanna Fránek, Cultural Anthropologist, Ethnologix, and Gerardo Gallart, CEO of La Fábrica de BTL