Yankelovich announced a new partnership with top multicultural experts at the strategic research and consulting firm Cheskin to produce the 2002 Hispanic MONITOR study. Now in its seventh wave, this study takes an in-depth look at the values, attitudes and marketplace patterns of U.S.
New research from Knowledge Networks/Statistical Research shows that post-September 11th shifts in the topics of greatest interest to magazine readers may already be giving way to old habits, with sports, movies, and people/personalities all regaining appeal.
Consumers’ views of advertising have changed in the last six months, according to an e-mail survey released by the Yellow Pages Research Institute (YPRI), the new research arm of the Yellow Pages Publishers Association (YPPA).
According to The U.S. Affluent Market, a new market research study published by Packaged Facts and released by MarketResearch.com, the number of affluent American households -- defined as those with an income exceeding $100,000 -- is growing at a much faster rate than the total number of U.S.
The nation has grown by 3.4 million people since April 1, 2000, increasing from 281.4 million counted in Census 2000 to 284.8 million as of July 1, 2001, according to estimates released by the Commerce Department's Census Bureau.
Most of the top-selling video games offer very little racial and gender diversity, according to a comprehensive study conducted by Children Now, a child research and action organization. White characters were the only human characters found in young children's games.
Arbitron Inc. marked the successful completion of the first phase of the Portable People Meter (PPM) U.S. market trial with the release of a third round of ratings comparisons for its new television, cable and radio audience measurement system.
The Commerce Department's Census Bureau said that a study of data for 1960 to 1995 shows major changes in maternity leave and employment patterns, indicating longer-term commitments by women to the workplace.
Euro RSCG Worldwide unveiled key findings of its latest global study, Generations & Gaps. The study compares and contrasts the ever-intriguing Baby Boomers (b. 1945-1964) and subsequent generations, most notably members of the Echo Boom (b. 1975-1994).