The purpose of this document is to provide information about changes to the questions on race and Hispanic origin that have occurred for the Census 2000.

Census 2000 results released by the Census Bureau show a racially diverse America. However, relatively few about 2.4 percent nationally took advantage of a first-ever option for respondents to identify themselves as belonging to more than one race.

The Census Bureau will hold a news conference in Washington, DC at 1 p.m. EDT, March 12, to release the first set of Census 2000 data on racial diversity in the United States.

The proportion of the Hispanic population age 25 and over with at least a bachelor's degree ranged from 23 percent for those of Cuban origin to 7 percent for those of Mexican origin, according to survey data collected in 2000 and released today by the Commerce Department's Census Bureau.

Based on Census 2000 information, the Hispanic population in the United States surpassed the 35 million mark. The 35 million mark represent a threshold that places the Hispanic and the Black population in the United States at an equal footing in regards to size of total population.

The Commerce Department's Census Bureau issued new data on the African American population showing that 79 percent of African Americans age 25 and over had earned at least a high school diploma and 17 percent had attained at least a bachelor's degree by March 2000.

The majority of 3- to- 17-year-olds have family television rules, one-half of school-age children (6-to-17 years old) participate in extracurricular activities and just over half of those under 12 have been in nonfamily child care, according to a report released today by the Commerce Department's

MeasureCast, Inc. announced that 34 percent of Internet radio listening during the week of February 12 - 18 occurred midday -- between Noon EST (9 a.m. PST) and 4 p.m. EST (1 p.m. PST). The peak listening time was 3 p.m. EST (Noon PST), when nine percent of all listening occurred.

In a recent Fast Company Magazine/Roper Starch survey, working Americans (defined as college-educated people, in households with incomes of at least $75,000 per year) were asked to evaluate moments that have defined our work and business culture over the last five years and consider what will def

According to a new study by Teenage Research Unlimited (TRU), teens describe their generation as motivated primarily by entertainment and social activity.

The founder of a 29-year-old qualitative media audience rating firm, says Internet advertising today seems to be in the same stage of development that television advertising was in during the late 50s and 60s.

Fifty-one percent of consumers report prescription (Rx) drug advertising keeps them informed of available Rx treatments, according to new information released by The NPD Group.

The median net worth of U.S. households stood at $40,200 in 1995, not
statistically different from 1993, according to results of a survey released by the Commerce Department's Census Bureau.

The Department of Commerce has studied and reported on consumers’ use of the Internet, while the Federal Communications Commission (FCC) has monitored and reported on the deployment of broadband services.

Advertising agencies believe in the effectiveness of streaming media advertising and are encouraging clients to use streaming media ads.