In a new study, 56 percent of low-to-moderate income inner-city adults from five Northeast cities said they knew not much or nothing at all about the Internet. The respondents said cost was the major obstacle to becoming computer literate and accessing the Internet.

Promises, promises, promises...It's a new year and Americans are, once again, resolving to make things better. According to Simmons' National Consumer Survey (NCS), some of the most popular New Year's resolutions are going on a diet, saving money and quitting smoking.

The Arbitron Company announced that it has placed meters with the first 50 consumers for its Philadelphia market trial of its revolutionary new radio, television and cable TV audience measurement device—the Portable People Meter (PPM).

Simmons Market Research Bureau has created a common language between media and marketing research by integrating Nielsen's television currency with Simmons' multi-media/product marketing currency.

According to UrbanIQ, a division of Vanguarde Media, the US Urban Consumer markets boast over 45.3 million consumers.

How soon will the dating game between the Internet and Television turn into a marriage? Media strategists, with billions of advertising dollars at stake, are eager for reliable data tracking this relationship, specifically how consumers are adapting to interactive media.

Roslow Research Group (RRG) announced plans to conduct syndicated Hispanic Internet Tracking Studies (HITS), in February and September 2001.

A collection of various industry statistics, stretching back to 1970 and up to 2000, including information on Time Spent Viewing, VCR and ADS penetration levels, and Multi-Set Homes.

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Vanguard Media announces the results of a national survey of nearly 1000 women.

A new report from the Commerce Department's Census Bureau estimates that the nation's foreign-born population in 2000 was 28.4 million about 1 in 10 U.S. residents.

The Commerce Department's Census Bureau released the first results from Census 2000, showing the resident population of the United States on April 1, 2000, was 281,421,906, an increase of 13.2 percent over the 248,709,873 persons counted during the 1990 census.

The results are consistent with theories of cumulative effects of media exposure. Youth reporting greater amounts of exposure to alcohol advertising over the long term drank more than youth who saw fewer ads.

Which brands are ‘getting it?’


Understanding Multicultural Kids Marketing