Nielsen data has already shown that multicultural consumers are driving trends across alcoholic beverages, but a recent study found they are also influencing fresh categories in the grocery store.

Imagine, if you will, a thick hamburger patty being pulled off a sizzling grill and laid on a freshly toasted bun. Cheese slowly melts on the patty while it’s topped with lettuce, tomato and secret sauce drips as the top bun is perfectly placed. Now imagine two hands reaching to grab the delicious-looking burger. You see the person open their mouth, take a bite and close their eyes to enjoy each moment of the experience. Their eyes open and the only thing left to do is smile.  Which of these moments — the images of the burger or the person eating it — do you think communicates great taste at higher levels?

Once upon a time, “stores” were buildings made of bricks and mortar that sold an inventory of a few thousand products during regular business hours. The digital revolution changed all that: e-commerce retailers created web shops that were open 24 hours a day, seven days a week.

If media is to change in 2017 then the way it’s assessed also needs to change. That means better, more relevant metrics, measures that reflect how media can add value to a brand and drive business success.

About half (54%) of Hispanics say they are confident about their place in America after Trump’s election while four-in-ten Hispanics (41%) say they have serious concerns about their place in America.

Nielsen announced that Univision has signed a multi-year agreement with Nielsen Audio.

Isolating and diagnosing the effectiveness of your brand’s communications can be difficult even on familiar ground. With Hispanic consumers, even more variables are in play. These are the most common mistakes brands are making in measuring Hispanic campaigns — and how to avoid them.  By Aleena Astorga Roeschley - Communicus, Inc.

Anyone who wants to understand today’s news environment faces a challenge: How to discern the nuances of digital news habits when Americans’ attention spans are fractured, human memory is naturally limited and news comes at them every which way.

An in-depth analysis of the current state of media ROI analysis has found that while progress has been made toward development of methods that enable near real-time cross-platform attribution and ROI analysis, much work still needs to be done and few viable integrated systems for looking at consumer behavior cross-platform are yet available.

Only six weeks in, 2017 is already showing signs of being a big year for multicultural marketing. Corporations are doubling down on diversity initiatives. Strategic purchases and mergers have occurred and projected multicultural spend is trending upward for the year.  But despite this year’s momentum, I just can’t shake the notion that targeting and segmenting via ethnicity is weighing us down.  by Mario Carrasco -  ThinkNow

With the rapid growth of multicultural households in America and their unparalleled influence on the marketplace, there is a strong need for retailers to revise their in-store strategies to include a wider range of fresh food products and flavor profiles that cater to the multicultural consumer set. 

If you are in Kindergarten in America you already know that more than half of your classmates are minorities. The U.S. Census Bureau revealed in 2014 that more than half the children under 5 years old in the U.S. were ethnic minorities.  And by 2020, more than half of the nation's population under 18 will be part of a minority race or ethnic group.

comScore announced that the company has been granted accreditation by the Media Rating Council (MRC) for its mobile viewable impressions and related viewability metrics for display and video ads, in mobile web and in-app, in validated Campaign Essentials™ (vCE®).

Two-thirds of Americans say they are stressed about the future of our nation, including a majority of both Democrats and Republicans, according to the American Psychological Association's (APA) report Stress in America™: Coping with Change.

Are millennial males abandoning pay TV in droves? Or are they only slightly less likely than older generations to be pay TV subscribers?

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