Telemundo Deportes, the Spanish-language home of the FIFA World Cup and all major FIFA tournaments, presents exclusive coverage of the FIFA Beach Soccer World Cup Bahamas 2017, the premier beach soccer tournament that brings together 16 teams from around the world to compete on the sands of Nassau, promising the best action and atmosphere.  

US consumers have never completely switched over to using digital coupons.

Marketers are pushing the boundaries on acceptable practices in their social media influencer campaigns – and regulators are pushing back.

Miami-based GolTV has secured a multi-year deal to broadcast live matches from Liga NOS, Portugal’s top soccer league also known as Primeira Liga

Univision Communications Inc. (UCI) announced that UCI Live – its in-house live event and experiential marketing unit – has selected Kissimmee, Florida as the host city for Prospects Cup. This first-ever international youth soccer tournament will be held at the world-class Omni Orlando Resort at ChampionsGate Sports Field Complex from December 18-22, 2017.

The iPhone has finally arrived in Argentina. But the device is still unaffordable for most people.

2017 Puerto Rico Basketball League Games to Air in the U.S. on WAPA América throughout the regular season of the 2017 Puerto Rico Basketball League

Discover the fascinating musical fusions that propelled Latin music to the top of the US charts with LATIN MUSIC USA, coming back for audiences on Fridays, April 28th and May 5th at 9:00 P.M. ET (check local listings).

Consumers are right to be concerned about and demand strong protection of their privacy rights. Advertisers have long understood this highly legitimate need. That is why in 2010 the ad community launched the Digital Advertising Alliance (DAA) self-regulatory program to give consumers broad power to determine whether their Internet and mobile activities would be collected and utilized for advertising purposes. The ad community also has strongly supported a broad array of legislation to protect consumer’s truly sensitive financial, health, children’s and other similar data.

The optimal combination of formats and targeting can create significant shifts in sales and consideration, according to the most recent SMoX attribution study done for Allstate Insurance by The Mobile Marketing Association (MMA).

HispanicAd in association with Adam R Jacobson are proud to announce the availability of the 2017 Hispanic Social Marketing Report for our readers.

 

 

 

Univision Communications Inc. (UCI) launched its third annual multiplatform initiative “Todo Es Posible- Unidos a través de nuestras historias” (Everything is Possible- United Through Our Stories). This year, the campaign includes a series of eight podcasts featuring the heartfelt, personal stories of the network’s most beloved personalities including Giselle Blondet, Carlos Calderon, Lili Estefan, Satcha Pretto, Pablo Ramirez, Jorge Ramos, Teresa Rodriguez, and William Valdés.

First the good news: Contrary to a common factoid (can we call it a faketoid?) teenagers — and, in fact, all humans — do not really have attention spans shorter than those of goldfish.

Politically, socially and technologically, the world is in the midst of one of the most disruptive periods in living memory—this disruption is affecting where investment in sports is coming from, how sports content is created and distributed, and changing the dynamics of relationships between rights holders, sponsors and fans.

This new report traces the global evolution of smartphones and tablets to become the primary digital tool, revealing specific behaviors for which these platforms have become important to consumers’ daily lives

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