A few weeks ago I wrote about being authentic and genuine, both as a brand and a person. Unfortunately, there’s a downside to always being authentic, because that can lead to incredible rudeness.  How do you balance “being yourself” with being professional in the workplace?

One in three people—2.48 billion—worldwide used a social network in 2017, eMarketer estimates. Rising social network use in emerging markets in Asia-Pacific, Latin America and the Middle East and Africa drove an 8.7% gain over 2016.

On top of that are increasing operating costs and diminished revenue as a result of digital “badvertising” (fraud and middle men), along with the pressure to address issues like like social media addiction, and mental health problems attributed to social media.

Canada’s Marketing Research and Intelligence Association (MRIA) held its annual Net Gain conference in Toronto late last year with the key note addressing the topic of copy testing in a mobile first world.  by Nigel Hollis

Despite reporting strong financial growth and making attempts to expand its offerings beyond social media, the platform came under increasing fire from several quarters for various reasons, among them allowing offensive content to flourish and facilitating the purchase of discriminatory advertisements.

In the latest episode of "Behind the Numbers," eMarketer's Paul Verna, Ezra Palmer and Connor Anovick talk about the various streaming services available, and the various considerations people grapple with when cutting the cord.

Grocery shoppers scan a number of channels to find the best way to save a buck or two. And while digital is a big component of how they find and research such deals, many still take the traditional route—circulars.

ESPN will air all eight matches of the 2018 Florida Cup (January 10-20, 2018) across its family of networks in the following regions: the United States (ESPN Deportes), Mexico and Central America, Caribbean Islands, South America (except for Brazil) and  for the first time since 2015, Oceania.

HispanicAd in association with Adam R Jacobson are proud to announce the availability of the 2017 Hispanic Social Marketing Report for our readers.

 

 

 

Burson-Marsteller and TSE Consulting, have published their second annual "Olympic Sports Social Media Ranking," which analyses the social media footprint of the International Olympic Committee (IOC) and its 40 International Sports Federations.

Discovery en Español and the National Football League (NFL) join forces for AVENTURA NFL, an action-packed half-hour special that takes a 360-degree look at the culture and passion found in the NFL gameday experience.

The practice of celebrity endorsements appears to be in trouble with at least one key demographic—millennials.

This set of interviews with top Chicago marketers on the topic of the challenges and opportunities of digital missed calling out the elephant in the room. Most digital campaigns lack what is required for them to be effective.  By Nigel Hollis

Focus Media Group announced it was awarded a 10-year contract to provide new, all-metal benches and bus stop maintenance services to the City of Garden Grove. 

It’s no secret that in addition to traditional television, viewers also have access to a plethora of subscription video on demand content and virtual multi-channel providers. As the options for these streaming services have grown, so have the means by which viewers can view them on their TV screens.  Consumers, in turn, are taking action.

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