How many Americans tuned in to watch this year’s Super Bowl? How engaged was the audience via digital and social? In the latest episode of "Behind the Numbers," Paul Verna digs into the data for the low-scoring game.

Andrés Cantor’s daily soccer show Futbol de Primera is now available in its podcast version in most of the most popular streaming platforms: Apple’s Podacast, Spotify and Overcast as FDPRadio

"Behind the Numbers" completes its investigation of sports streaming around the world with a look at two key Latin American markets, Brazil and Mexico. eMarketer's Paul Verna and Matteo Ceurvels discuss the platforms, popular sports and opportunities for marketers.

Mobvious Media announced the appointment of George Ruiz to the position of Midwest Sales Director. In this position, Ruiz will help lead the Mobvious business in the Midwest region. Ruiz will report to Heidi Corn, Vice President of Sales.

Telemundo Deportes released initial details of its 2019 Copa America coverage plans. As the exclusive Spanish-language home of the tournament taking place in Brazil June 14-July 7, Telemundo Deportes will present all 26 matches live in Spanish on Telemundo, Universo, and Telemundo Deportes’ app and digital platforms. Telemundo Deportes will offer the most extensive Spanish-language coverage ever across all its media platforms, ensuring the most robust viewing experience for all soccer fans.

Out-of-home (OOH) advertising is weathering the digital storm better than several other legacy ad mediums.

Adsmovil announced the launch of its audience data platform, ‘Adsmovil Personas,’ which will allow brands and agencies to target U.S. Hispanic audiences via decoupled data from their preferred DSPs at scale.

The Dominican Professional Baseball Winter League (LIDOM, for its Spanish acronym) Finals will air in the U.S. exclusively on Televisión Dominicana.

While more and more Americans are watching video content – TV shows, movies, and short video – on their smartphones, new research from MRI shows that video remains a highly social medium.

About half of Facebook users say they are not comfortable when they see how the platform categorizes them, and 27% maintain the site's classifications do not accurately represent them

Combate Americas announced key appointments to its leadership team. Billy Sanez joins Combate Americas as Senior Vice President of Marketing, and Rosa Gomez is named Director, Digital and Social Media. Sanez will oversee brand development and integrated marketing communications.

While the 2017-2018 season may have been a rocky one for the NFL, the league’s signature event still continues to shine: The average cost of a :30 ad in Super Bowl LII climbed to a record $5.235 million, with overall spend totaling $482 million, second only to the previous year’s game which went into overtime. Kantar Media’s analysis of its exclusive data shows that the Super Bowl remains the preeminent live television event. However, there have been some changes in advertiser strategies, including experimenting with shorter ad lengths and leveraging social media to get the most from their campaigns.

In the latest episode of "Behind the Numbers," forecasters Monica Peart and Eric Haggstrom dig into eMarketer's latest estimates for global social network use, highlighting markets where players other than Facebook show noteworthy uptake.

Thanks to social media, hundreds of millions of individuals are liking, commenting on, and sharing content throughout the course their day. However, as last year's Fullscreen report "Understanding Multigenerational Youth Audiences" revealed, gen Zers admit to spending "way too much time" with social media or that "it was a problem." Even a recent survey by Pew Research found that more than half of young people say they would "have a hard time" giving up social media.

HispanicAd in association with Adam R Jacobson are proud to announce the availability of the 2018 Hispanic Social Marketing Report for our readers.

To view and download click on image or CLICK HERE.

Enjoy.

Pages