Marketers around the world agree that it is important to get the full picture when evaluating online marketing success, but research from Chief Marketer, Collective and Datran Media indicates that marketers still consider the click-through their main form of measurement&mash;despite its flaws.
The campaign, which is an extension of the general market campaign “A Global Force for Good,” launches the Navy’s new Spanish tagline “Al Servicio del Bien,” (Serving the Greater Good) created by Accentmarketing.
The California Milk Processor Board (CMPB) - the creator of GOT MILK? and TOMA LECHE (Drink Milk) - will launch an integrated advertising campaign that will involve multiple media touch points as part of its 'More than Just Milk' (Mucho Mas Que Leche) campaign.
The New York International Latino Film Festival (NYILFF) returns for its 11th year bigger and better than ever, calling for submissions for the premier Latino film festival in the country. NYILFF also announces its "Watch Yourself" TV Commercial Contest, calling for script/storyline entries for the festival's 2010 commercial.
IFC Entertainment and Spanish Broadcasting System (SBS) announced a broad marketing partnership between IFC Films and Mega Films (the film division of SBS) for the release of FALLING AWAKE in January 2010.
Cinelatino celebrates its sixteenth anniversary on-air. Founded in 1993 by MVS Communications in Mexico City, Cinelatino launched in the United States in 1999 and now has nearly four million subscribers throughout the country, as well as more than three million in Mexico and Latin America.
Los Simuladores (The Pretenders), the television series produced by Sony Pictures Television (SPT), will premiere in the United States on November 15 exclusively on the nation's leading Spanish-language movie channel, Cinelatino.
Avail-TVN announced a long-term, industry-wide video-on-demand services deal with VeneMovies, a SOMOSTV 24 hour, commercial free channel that serves the U.S. Hispanic market with top quality Spanish-language content.
Veranda Entertainment announced the distribution of the Peliculas Rodriguez and Cinematografica Rodriguez film catalogs for television in the U.S. This will be the first time that the films are available for television in the U.S for over a decade.
The U.S. Census Bureau announced that an independent panel of five distinguished marketing and communications scholars unanimously agreed that both industry and academic best practices were used to develop the paid media portion of the 2010 Census Integrated Communications Campaign.
The educational and historical coffee table book on 100 years of Latinos in Hollywood films, which has been featured on a number of television and radio programs, HOLLYWOOD - Se Habla Español has been awarded 2nd Place prize for Best Gift Book at the International Latino Book Festival held at the