Establishing a shopper marketing program can be incredibly difficult for organizations both big and small. But with these ANA tools and templates, available exclusively to ANA members, marketers can make their shopper marketing programs faster, easier, and more efficient for everyone involved. By Arielle Feger, associate manager, marketing knowledge center
Grocery shoppers scan a number of channels to find the best way to save a buck or two. And while digital is a big component of how they find and research such deals, many still take the traditional route—circulars.
Consumers are becoming increasingly adept at integrating both print and digital coupons as they plan their purchases.
Recent Valassis research indicates a continued desire to save, with 90 percent of U.S. shoppers reporting they use coupons, obtaining them from a variety of online and offline sources.
Are you thinking of promoting in Spanish but feel daunted by the complexities? irect-to-consumer promotions in Spanish present challenges to the U.S. marketer -- scarcity of quality Spanish copywriters (as opposed to translators), misconceptions about Spanish "dialects," misinformation about the market, conflicting evidence about assimilation and preferred language, and so on. By Daniel A. González
US consumers have never completely switched over to using digital coupons.
Overall, the study found that coupon use is holding steady with 90 percent of consumers obtaining them from a variety of online and offline sources. This finding is consistent across audiences, including various generations and demographic segments, such as millennials, multicultural consumers and parents.