Valassis announced results of its Shopper Marketing Report with data marketers can tap into to influence a specific shopper with added focus on digital, social and mobile trends; millennials; and Hispanic shoppers.

Many US consumers adopted a frugal mindset during the recession, stretching their dollars with coupons found online as well as in newspapers and magazines. Print coupons still dominate, but digital coupons have quickly gained mainstream acceptance.

  With newspaper as their number one source for coupons and deals, these promotion-sensitive millennials are getting their savings the same way as all other consumers across age groups and income levels with 51 percent indicating this print source is their first choice for savings. The top five places all respondents most often get their coupons and deals from are the newspaper; emails/coupon alerts; Internet searches; mailbox; and retail circulars. For millennials, in-store exceeds their use of retail circulars by 4 percentage points to rank fifth. 

A new GfK report, based on over 120 campaigns run by in 2012, shows that digital coupon users spend 42% more per year at supermarkets than the average shopper – a differential of $1,029. This reflects a 7% increase compared to 2011.

“What is more interactive: a coloring-in sheet on a McDonald’s tray table or a Web banner?” That was the (rhetorical) question a planner I used to work with once posed and it really stuck with me, especially when looking at the utterly dismal portfolio of online creative back in the day.

Digital coupon events on leading retailer websites monitored by Marx, a Kantar Media solution, increased 50 percent in CY 2012 compared to CY 2011.

Kantar Media reports that more than 274 billion Free Standing Insert (FSI) coupons were distributed in 2012 which represents a 0.8 percent increase in activity versus 2011.

SYNERGY Direct Response announced that Shayne Walters has joined there New Business Development team. He will be based out of their corporate offices in Santa Ana, CA.

Valpak Direct Marketing Systems, Inc. announced that it will partner with to enter the expanding US Hispanic market. and well-known scientist and prolific author, Dr. Paul J. Zak, a Professor of Neuroeconomics at Claremont Graduate University, announced the results of the first known research study on the physiological and psychological effects of coupons.

The Cisneros Group of Companies teamed up with Cuponidad to launch its online couponing company in Venezuela, tapping into one of the fastest growing territories in Latin America‚s $70 billion e-commerce market.

Explosive growth in call-based advertising, driven in part by mobile proliferation, will lead to major advances in call analytics and call quality, according to a new report by BIA/Kelsey titled, "Call-Based Ads: Eliminating the Unknown From Advertising."

The U.S. Postal Service recently hosted the 2012 USPS Sampling Innovation Symposium, an information forum featuring consumer packaged goods (CPGs) and advertising agency leaders from across the nation to develop creative strategies on growing a home-delivery product sampling program.

VoodooVox Inc. announce that it has teamed up with Espacios Media LLC, a Miami-based media representation company to bring direct response marketers a cost efficient, quality lead generation platform that addresses the Hispanic marketplace.

The battered US economy has driven price-conscious consumers online to do research before making a purchase, and eMarketer estimates that there will be 92.5 million online coupon users by the end of 2012. Those savings-savvy consumers will no doubt be helped by electronic circulars, which now rival their print counterparts in penetration, according to a November 2011 study of US internet users by Yahoo! and Ipsos.